Mask Battle "Epidemic": Which of the 18 Districts Has the Most Counterfeits?
The new pneumonia epidemic continues, and in addition to a shortage of masks, many internet users have noticed unscrupulous merchants raising prices and even selling suspected counterfeit masks.
Hong Kong Yuanda adopts social media listening and big data analysis technology to collect discussions from netizens about problematic masks between February 1 and 13 for public opinion analysis. Let us work together to identify the areas concentrated with problematic masks.
The high price has drawn attention, and netizens are most upset about the poor quality.
We have found that problematic masks on the market can generally be categorized into four types: "overpriced," "poor quality," "counterfeit," and "unknown origin," with discussions regarding price and quality being the primary focus.
In terms of volume, "the price is too expensive" has the highest level of discussion, 54%accounting for nearly the entirety, with many criticizing businesses for "raising prices arbitrarily" and "price hikes."
Secondly, "poor quality" accounts for35%of the overall discussion. Netizens have been talking about the quality of materials used in masks, with most people mentioning that the masks are "too thin" and even have "stains."
The mentions of "counterfeit goods" and "unknown origin" are the lowest, accounting for 8%and2%, respectively.。
從FacebookFrom the perspective of the number of complaints, the focus of the discussion differs slightly. The volume of complaints about "prices being too high" is approximately 20percentage points higher than those about "poor quality." However, in terms of complaint numbers, complaints about "poor quality" slightly surpass the former, accounting for46%and45%respectively, with the two focal points comprising about 9of the total complaints.
From this, it can be seen that although the price of masks is more frequently discussed, quality issues are what truly provoke dissatisfaction among netizens.
The complaints about "counterfeit" and "unknown origin" masks are relatively fewer, accounting for less than 10% in total.
Complaints Across All 18Districtsin Hong Kong – Yau Tsim Mong District Takes the Lead
以18Distinguishing by district regarding the mask issue, the most discussed area is Yau Tsim Mong District, where many netizens complain about masks being "too expensive," with numerous pharmacies selling masks at exorbitant prices, causing public dissatisfaction.
Following that, Kwun Tong District, Tuen Mun District, and Eastern District have a higher proportion of complaints about masks being of "poor quality."
The issue of "counterfeit goods" has emerged in different districts, with the mention rate being most prominent in the Eastern District and Wan Chai District.
Meanwhile, in Sha Tin District and the Islands District, the proportion of "unknown origin" masks discovered is relatively high.
Data Summary
This report analyzes over 100,000 pieces of data, with more than97%coming from social media, while news volume accounts for only about3%.
Among social media platforms, Facebookhas the highest volume, making up more than half of the total; followed by forums, which account for approximately 30% of the total volume.
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