This analysis focuses on the public sentiment incident triggered on the first day of the 'AIA Hong Kong International Balloon Festival' due to the failure to provide passenger flight experiences. According to analysis data from uMaxData's SIP platform, the incident saw a significant spike in volume during the evening of September 4, recording widespread negative sentiment and interactions, reflecting that the event quickly evolved into a high-risk public opinion incident, causing immediate impacts on the brand reputation of the title sponsor 'AIA Hong Kong' and the organizer 'Apex Asia'.

The analysis focuses on the social attention triggered by the Hong Kong Special Administrative Region (HKSAR) government's decision to change some bottled drinking water suppliers for government offices in June 2025. The incident quickly evolved from an initial administrative decision aimed at saving public funds into a major public sentiment incident involving food safety, transparency in government procurement processes, and public trust.

The public relations turmoil surrounding 'Medisafe' originated from its entry being labeled by the American company AI Health Studio (AIHS) as a paid commissioning project, which sparked controversy over academic integrity, elite privilege, and institutional governance.

Focusing on the close cooperation between the Taiwan Strait, Hong Kong, and Macao, and jointly exploring opportunities under the digital economy

uMax Data utilizes the AI big data mining platform xMiner to help mainland brands gain deep insights into the Hong Kong market dynamics, understand consumer psychology and potential brand communication risks, and formulate more localized and resilient market strategies.

Dr. Angus Cheong was invited to attend the launch ceremony of the "6th Hong Kong Public Relations Awards 2025" and share his insights.

As the virtual insurance industry in Hong Kong matures, leveraging big data monitoring and analysis techniques to gain insights into consumer needs and adjust marketing strategies has become crucial for brands striving to maintain a competitive edge.

Want to know how AI is transforming the future of business communication? Then come and join the "#AI Applications: Essential Skills for Business Communication Students" sharing session!

This year has been hailed as the "Year of the Giant Panda," sparking a panda craze in the Hong Kong market. Not only did the twin cubs of Ying Ying and Le Le successfully arrive at Ocean Park, but the third pair of giant pandas gifted by the central government, An An and Ke Ke, also arrived safely in Hong Kong. The government has seized the opportunity to promote the "Panda Economy" to boost local tourism and expand the economy. The "Panda Economy" has created quite a buzz, but what does the general public think about it?