Monitoring Big Data Public Sentiment - A Beginner's Guide in Just Three Steps
【Arts students are also skilled in big data】
uMax Data commonly utilizes big data analysis, and within a few hours of a social event occurring, multiple clear and meaningful charts can be produced. However, the process behind it is not complicated; no "IT background" is necessary. It only requires one person, one platform, and three steps to accomplish it.
Step 1—Filter data
At the beginning, our analysts use keywords to input into the artificial intelligence big data analysis platform. xMiner（used to named uMiner）The platform will instantly sift through relevant data from major news websites, Facebook, Telegram, forums, and other sources, allowing you to review basic data such as volume, trends, hot posts, and opinion leaders within seconds.
Taking the relief measures launched by the Financial Secretary as an example, we first select a series of keywords for the event. In addition to official terms like "supporting businesses" and "protecting jobs," we also include the name of key figure "Paul CHAN Mo-po." When setting keywords, it is important to consider the common terms used by netizens, adding phrases like "Financial Secretary," "Uncle Bo," and "distributing sugar" to make the collected data more reflective of the genuine reactions of internet users.
Step 2—Setting Up the Research Questionnaire
To analyze public sentiment regarding social events, we must delve deeper into discussions such as focal points and key figures to gain truly meaningful insights.
By reviewing official materials and observing online public opinion through hot posts, netizen discussions, and comments, we first organize the measures introduced by the government, clarifying the concerns of netizens to determine the research direction.
The direction we want to explore this time is to understand the feedback and reactions to specific relief measures. For this topic, we will first create a "questionnaire" to categorize and organize the chaotic data content by concepts.
The government has introduced a total of six "relief measures," including electricity subsidies, rent payment for public housing, comprehensive social security assistance with double allowances for elderly residents, student subsidies, tax exemptions, and low-income family allowances.
We set up a "questionnaire" to teach the computer how to classify information, such as "student subsidies." Many people directly express this as "giving money" to students or substitute it with the amount "2500 yuan" instead of using the official terminology. To clearly define the corresponding concepts, we need to include commonly used terms by internet users during the setup. After completing the questionnaire, the machine will automatically code and process the data to produce results.
Step 3—Creating Charts
At this point, you can directly create charts on the platform. The process only requires dragging and dropping to combine the necessary data items, and then selecting from 10 different types of charts to instantly generate visuals including pie charts, line graphs, Sankey diagrams, etc.
For example, the chart used in the sample is presented as a pie chart, clearly showing the proportions between different relief strategies and highlighting the focus of internet users; the line graph effectively illustrates the changing trends of public opinion focus over different periods; while the relationships between different items and figures can be displayed using a Sankey diagram.
From establishing the topic to completing the chart, it only takes three steps, and in the future, you can easily modify the chart's content and format at step three, freely create other charts—it's user-friendly and easy to learn, allowing humanities and social sciences students to access big data without barriers. #If you like it, please follow us and give us some encouragement.
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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.
Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.
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