"Cross-boundary Wealth Management Connect" Social Listening to Seize Huge Market Opportunities

The highly anticipated "Cross-Border Wealth Management Connect" in the Guangdong-Hong Kong-Macao Greater Bay Area is about to be implemented. ，This has caught the attention of researchers and market analysts. The study used BoYiData's social media ^[1]Macao Greater Bay Area to analyze domestic and international market reactionsto this initiative through "social listening" techniques. ，

The GDP of the Greater Bay Area is impressive, and Guangdong has the most billionaires

GDP（Gross Domestic Productover than2.2 trillion，Nearly 300,000 households have assets of more than 10 million yuan.What kind of needs do these "wealthy people" have for wealth management?

Social Listeningmeasuring market water temperature

 

It has been more than a month since the details of the "Cross-border Financial Management Connect" were implemented on May 6. Boyi Data's Greater Bay Area social database monitored data for one month (2021.5.6-2021.6.6) (including domestic and foreign data, including news media, Weibo, Facebook, forums, WeChat, Toutiao, Telegram, Instagram, Twitter, YouTube and other platforms) to explore the discussion popularity of "Cross-border Financial Management Connect".

uMax Data discovered that within domestic and overseas online networks, discussions about "Cross-Border Wealth Management Connect" were predominantly driven by news media, while it had not yet garnered sufficient attention on social media. Insights from BOCI show that the social data is mainly comprised of main posts, with (netizen) interaction and reply counts being relatively low. This could be related to the fact that the market launch of the business has not officially begun.

 

uMax Datapredict that，As major banks gradually promote their "Cross-border Wealth Management Connect" business, particularly leveraging the effect of financial influencers (KOLs), the discuss of"Cross-border Financial Management Connect"heat and interaction levels have significant room for improvement.。

Over the past month, the uMax Data Guangdong-Hong Kong-Macao Greater Bay Area social data database monitored and found that Bank of China had the highest amount of sentiment exposure across media and social networks, followed by China Merchants Bank.By monitoring online buzz, combined click-through rates, and engagement metrics such as reading, etc.,one can analyze the conversion effects behind each campaign and media placement. Investment banking analysis indicates that China Merchants Bank has a large number of cross-border businesses and high-net-worth clients, which is expected to benefit significantly. Bank of China enjoys a global advantage and extensive cross-border service experience, likely working in synergy with Bank of China (Hong Kong) and the Bank of China Macau Branch. On the other hand, Hang Seng Bank may leverage the influence of its Hong Kong parent bank's local branch network to gain ground.

What are the decision factors for Tuanli clients?

After the future official launch of [Cross-Border Wealth Management Connect], what decision factors might influence clients' choice of banks for handling business?

Data from BoYiDataGuangdong-Hong Kong-Macao Greater Bay Area Social Media Database shows that banks' capital strength and cross-border service experience are mentioned the most. uMax Data predicts thatas social media interest in "Cross-Border Wealth Management Connect" business increases and discussions become more comprehensive, the ranking of decision factors may change.。

To gain insights into customer needs and seize market opportunities, you can useSocial Listening (，for further in-depth analysis.

Break down sub-topics and quickly grasp the hot topics

Social big data is massive and noisy. How can we quickly identify business priorities and pain points? By selecting an analysis framework,Break down the sub-topics，It helps us to sort out the massive amount of data.Quickly understand the hot topics that customers are concerned about，Develop effective marketing strategies.

The total pilot quota for the "Cross-border Financial Management" business is tentatively set at RMB 150 billion, with quota management for individual investors and an investment quota of RMB 1 million. This issue is the most hotly debated, and the discussion on specific product types ranks only third.This reflects that the current focus is still on the cross-border financial management policy for partner banks, and there is not much discussion on the investment scenarios of customers.。

Yuanda Data predicts that as the pilot quota expands and demand increases in the future, the discussion on product types will continue to increase.

Seize the opportunity of the 100 billion-level blue ocean market

Under the Cross-border Financial Connect, not only can mainland investors go abroad, but residents of Hong Kong and Macao can also subscribe to domestic financial products issued by mainland financial institutions. Source Big Data presents a illustration of the "Cross-border Financial Connect Rules"，Help you quickly understand the trillion-dollar blue ocean market opportunities.

Who caninvest？

Hong Kong and Macao investors engaging in Northbound Trading should comply with the relevant requirements set by the Hong Kong and Macao financial management authorities. The business qualifications of Hong Kong and Macao investors are verified by the Hong Kong and Macao cooperative banks.

Invest forwhat？

The range of products that can be traded through the Northbound Connect includes non-principal-protected net-value financial products (excluding cash management financial products) rated as "Level 1" to "Level 3" risk, and public investment funds rated as "R1" to "R3" risk.

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.

[1] 博易資料BoYiData為源大數據的姐妹公司