[2023 Hong Kong Online Advertising Report] Current Status, Challenges, and Opportunities

As of today, online advertising has become an integral part of everyday life. In the third quarter of last year, local advertising expenditure reached HKD 7.5 billion, an increase of 4% year-on-year. Social media advertising expenditure also saw a year-on-year increase of 12%, with Facebook and Instagram advertising expenditures rising by 4% and 41% respectively in the third quarter. For brands, more advertising means more opportunities. But what does online advertising mean for consumers?

uMax Data, in collaboration with AIM (Hong Kong Interactive Marketing Association), conducted this report to analyze online discussions about online advertising in Hong Kong. Focusing on network big data from November 2021 to December 2022, the study used social listening to analyze netizens' views on online advertising across major social media platforms.

Key content includes:

1. The 8 major concerns Hong Kong residents have about online advertising
2. Which type of advertisement receives the most negative reactions?
3. Are KOL (Key Opinion Leaders) and real user recommendations the most effective promotional elements?
4. The nine most common promotional points used by different industries
5. Three latest advertising strategy recommendations

Download the report:

https://www-old.umaxdata.com/landingpage/2023_HK_Digital_Advertising_Landscape/ (Chinese Version)

https://www-old.umaxdata.com/landingpage/2023_HK_Digital_Advertising_Landscape-en/ (English Version)

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.