Thanks to Sing Tao Daily for interviewing uMax Data, we are happy to share how to use big data to respond to PR crises. Link: Big Data AI Analysis Becomes the New Generation of PR Techniques

In the digital age, handling PR crises often requires long-term observation and quick response. uMax Data's AI sentiment analysis platform xMiner (formerly known as uMiner) emphasizes deep analysis to identify controversy points and netizen reactions, enabling PR personnel to better assess the situation and effectively mitigate the incident. Additionally, we monitor online sentiment in real-time to help you quickly detect emergencies and plan responses early.

In addition to handling emergencies and making timely responses, long-term observation is also essential. xMiner (formerly known as uMiner) provides long-term monitoring for brands or specific topics, reducing the complexity of data integration and helping clients easily track campaign effectiveness, audience sentiment, and other indicators.

The uMax Data team has been rooted in the Hong Kong and Macau regions for ten years, accumulating a vast Chinese lexicon. Our system can accurately distinguish commonly used words in Hong Kong and Macau and identify unique terms used in local policies, making the analysis more relevant to the local context.

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Want to learn how to use big data to handle emergencies? Email us at info@umaxdata.com to contact us!

Big Data Handling PR Crises: Sing Tao Daily Interviews uMax Data