How Netizens from Both Regions View the Birth of the New Nine-Member Boy Group "Loong 9"
The recent hot topic is the debut of the nine-member boy group "Loong 9" from TVB's talent show "Asian Super Star" on March 9. The group's name "Loong 9" and the members' performances have sparked heated discussions among netizens.
From the word cloud created by uMax Data using the social intelligence platform xMiner, it's evident that members "Guo Dianjia" and "Sin Ching Fung" have garnered significant attention from netizens. Additionally, words like "Mainland" and "Positioning" indicate that netizens are focused on the group's development potential in the mainland market and the controversies among mainland netizens. From their debut on March 9 to March 19, "Loong 9" accumulated over 47,000 mentions.
Key Points and Discussion Directions Among Hong Kong Netizens Regarding "Loong 9"
Opinions on the Group's Name "Loong 9" Some believe the name is unpleasant and sounds like "burnt" in Cantonese, which has a negative connotation. Others mock the name with variations like "Loong 9," "Dragon Nine," "Dragon Milk," and "ON 9." Some also ridicule the nicknames given to the members.
Discussion on the Competition Results The most controversial members during the selection were Guo Dianjia, Sin Ching Fung, and Man Cho Hong. Some compared the initial dance performances of Guo Dianjia and Sin Ching Fung, feeling that Sin Ching Fung's performance and stage presence were mediocre, yet Guo Dianjia was eliminated. There are suspicions that Sin Ching Fung was selected because someone spent money to buy votes for him.
Discussion Triggered by Andy Ng's Post Andy Ng's social media post about "Loong 9" sparked widespread discussion. He mentioned that his group's original name was A4, later changed to E-kids. He also thought the name "Loong 9" would be ridiculed.
Advertisements Leveraging "Loong 9" Many businesses took this opportunity for promotion. For example, IKEA's social media editor posted a message referring to their hot dog as "I am Long Yit 9"; Fortress promoted their retractable dog leash with "Loong Dog Leash Officially Debuts"; HKTVmall named their lobsters "LOONG HA"; and Donki's editor used "No Fear of LOONG _Sun" to promote their frying pan. Many praised the creativity and novelty of the advertisements, expressing their support.
Development Potential in the Mainland Market Some believe the group is mainly targeting the mainland market, which is larger and has more development potential. Others think that the mainland audience appreciates "Loong 9," but Hong Kong viewers do not understand their appeal.
Facebook Top 5 Hot Posts The top two posts announced the official debut of "Loong 9"; the third, fourth, and fifth posts used the group name "Loong 9" humorously, sparking heated discussions among netizens.
In addition, mainland netizens on Xiaohongshu and Weibo also discussed the nine-member boy group "Loong 9" from TVB's talent show "Asian Super Star." Some believe the members' appearances and singing and dancing abilities are average. Others, similar to Hong Kong netizens, mock the pronunciation of "Loong 9." Some are concerned that "Loong 9's" logo is copied from the now-disbanded group "NINE PERCENT" from "Idol Producer." Many others expressed support for the members.
uMax Data used the social intelligence platform xMiner to analyze discussions about "Loong 9" from various social media and forums in both regions. Besides Hong Kong's mainstream social media, our platform also covers major mainland social media like Xiaohongshu and Weibo.
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