【Where Are Netizens Going for the Holidays?】

In response to the COVID-19 pandemic, lockdowns and border closures were implemented worldwide, leaving travel-loving Hong Kong residents to vacation locally. uMax Data collected online public opinion data from April 5 to 19 and analyzed netizens' discussions about leisure activities using the artificial intelligence big data system xMiner. It was found that, although staying home is the safest option for preventing the spread of the virus, it seems that everyone is still longing to go out and have fun.

✦Thinking about 　whichepidemic prevention activity is the most popular？✦

Among the various activities, "hiking" was mentioned the most, including outings to country parks and hiking trails, accounting for over 30% of the overall mentions, reflecting the desire of many Hong Kong netizens to connect with nature.

Indoor activities closely follow, with "gaming" accounting for 28% of the discussion among various activities. Many netizens eagerly share insights on new games and even encourage friends to gather in games, maintaining social distance while strengthening relationships.

During the extended period of staying at home to fight the pandemic, some individuals have turned their attention to "exercise" information. With gyms required to close for 14 days due to government policies, home workouts have become a focal point, accounting for over 20% of the overall discussion.

Apart from gyms, major cinemas and theaters have temporarily ceased operations due to policies, with 13% of discussions focusing on "binge-watching," turning to online streaming and video platforms to find favorites.

✦Take a break outdoors: Which district among the 18 is the most popular?✦

We have listed the top five districts most mentioned by netizens as "great places to visit" among the 18 districts and found that the Islands District far surpasses other regions, becoming the top among the 18 districts.

Although Kwun Tong District is an old area, its convenient transportation and waterfront scenery unexpectedly allowed it to surpass Sai Kung District, another popular outing destination, to claim second place.

The fourth and fifth places, Yau Tsim Mong and Wan Chai, have always been bustling with people and traffic, which might not make them the ideal choices during the pandemic. However, their rich and diverse selection of restaurants continues to attract food enthusiasts, standing out among the 18 districts.

Although the recent local epidemic has shown signs of easing, everyone is eager to go out and enjoy the sunshine, but remember to maintain personal hygiene, wash your hands frequently, and wear a mask!

Data source: From April 5 to 19, 2020, data from public pages and accounts on online news, forums, Facebook, Instagram, YouTube, and Telegram.

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

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