[2019 Media Facebook Page Performance]

The year 2019 has just passed. Last year saw fierce competition among various media platforms. Which page was the most popular? Which page was the most active in posting? Let uMax Data use big data to review and summarize the performance of each media page.

uMax Data uses big data technology to collect and integrate numbers reflecting interaction on Facebook, including likes, shares, comments, and post volume, to construct a comprehensive "Influence Index," scientifically reflecting and evaluating the popularity of interactions triggered by posts on various pages.

?The most influential media—100 毛.?

100毛 published a total of 1,764 posts last year, with the most popular post receiving over 60,000 reactions, 30,000 shares, and 7,000 comments.

100毛typically reports in a humorous manner. Its in-house production series such as "Wednesday Report," "National-Level Mission," and "Truth Be Told Today" frequently rank among the top trending posts. The widely shared videos made it the most influential media outlet in 2019.

Most Active Media—Bastillepost 巴士的報?

巴士的報posted the most last year, with a total of 29,692 posts, averaging over 3 posts per hour every day, making it the most active media outlet of the year.

BASTILLE POST covers a wide range of topics in its reports, with posts on its page including themes such as society, entertainment, lifestyle, and even foreign curiosities, encompassing everything. However, the influence of the page is relatively low, with a score of only 98. Its most popular post garnered only 6,000 reactions, 800 shares, and 4,000 comments.

?Top 10 Most Influential Pages?

The total number of posts by the ten most influential pages last year was 26,299, but the posts from "Apple Daily Hong Kong" and "RTHK VNEWS" alone accounted for 80% of that.

In contrast, the "FactWire News Agency 傳真社," which posted the least with only 60 posts last year, has already ranked third in terms of influence.

Among the top ten pages, only three are primarily focused on real-time news: "Hong Kong Apple Daily," "RTHK VNEWS," and "Live – Apple Breaking News." On the other hand, media outlets that focus on investigative or feature reporting performed exceptionally well, taking up three spots in the top ten, reflecting the popularity of in-depth reporting last year.

Media that report current affairs in a satirical manner also achieved notable results, with "100Most" and "Headliner" both making the list. Among them, "100Most" stood out as the most influential media outlet of the year.

As for news organizations, RTHK's pages performed the best, with four pages making the list, including "鏗鏘集 Hong Kong Connection," "頭條新聞 Headliner," "香港電台視點31," and "香港電台視像新聞 RTHK VNEWS."

Apple Daily also has two dedicated pages on the list, including "Hong Kong Apple Daily" and "On-site – Apple Breaking News."

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

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