[Mid-Autumn Mooncake Online Discussion Comparison] Is this flavor better than Custard Cream?
As the Mid-Autumn Festival approaches, businesses are taking the opportunity to attract customers. What are the most popular activities and topics related to the Mid-Autumn Festival? Big data tells us that food is the most important thing for people, and mooncakes are the most popular topic among netizens.
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Eating mooncakes became the most interactive theme
Among the hot topics such as eating moon cakes, staycation, epidemic, playing with lanterns, moon watching and BBQ, eating moon cakes, moon watching and staycation caused the most extensive discussion, with popularity values accounting for 75.7%, 7.4% and 6.3% respectively.
Emerging brands are catching up
There are many mooncake brands. We compared traditional brands, emerging brands and hotel brands and found that traditional brands were the most popular among netizens, accounting for 46.5%. Emerging brands followed closely with 40.7%, reflecting that the market is increasingly accepting of new things.
Popularity of traditional mooncake brands: Maxim's first, Ronghua second
Among the many traditional mooncake brands, Yuanda Data compared the discussion popularity of ten well-known brands, and found that "Maxim's" ranked first with 32.8% and "Ronghua" ranked second with 20.2%, and "Tong Hai Tang" followed closely with 15.7%.
Häagen-Dazs is a leader among emerging mooncake brands
Comparing the top five most discussed brands according to Yuanda Data, "Häagen-Dazs" accounts for 43.7% of the popularity value, leading the second-place "Fengwei" by more than 20 percentage points.
Mooncake flavor comparison: Lotus and Custard are the clear winners
When it comes to the flavors of Mid-Autumn mooncakes, there are more and more choices on the market, and the flavors are changing with each passing day. For example, coriander, mochi and other ingredients have been very popular recently. According to the social listening results of Yuanda Data, lotus paste and custard flavors are still the most popular among netizens. We further analyzed and found that in addition to some Giveaway promotions that caused a lot of discussion, some related posts initiated by Internet celebrities also successfully attracted a lot of attention and interaction.
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