【uMax Data x HKMA】 "The Latest Applications of Social Media Listening" Seminar
On June 18, 2021, uMax Data held a seminar on "The Latest Applications of Social Media Listening" at the invitation of the Hong Kong Management Association (HKMA).
Dr. Angus Cheong, founder and chief consultant of uMax Data, introduced the applications of social listening at the seminar and shared his insights on Natural Language Processing (NLP), PR crisis management, and vertical industry applications.
Dr. Cheong participated in the seminar via video from Macau.
98%of Online Volume Comes from Social MediaAIand NLPAssist in Insight Analysis
According to data from 2020 to 2021, over 98% of online volume is generated by social media. Dr. Cheong emphasized, "If you ignore discussions on social media, you cannot truly understand your target audience, netizens, and consumers."
Therefore, observing and analyzing social media has become crucial to understanding the entire business environment and discussion ecosystem.
To address the current difficulties in applying social media discussions, uMax Data has developed a platform that systematizes and automates data. With over ten years of experience, NLP technology helps accurately recognize sentences, reducing ambiguity and segmentation errors.
LawMiner User Testimonial:Know Yourself and Others to Expand Clientele
uMax Data launched LawMiner, targeting the legal industry's vertical applications, becoming Hong Kong's first platform that combines legal industry knowledge and social listening to help lawyers improve work efficiency.
At the seminar, one of LawMiner's users, Barrister Ernest Yim, shared his experience, discussing the usefulness of social listening in the legal field and the legal issues to be aware of when using big data for promotion.
He cited a U.S. study showing that 42% of surveyed lawyers agreed that social media helps expand clientele and noted that the platform helps him "know yourself and others to win every battle."
Barrister Yim specifically mentioned the platform's alert function, which can provide early warnings when topics of interest appear on social media, helping to avoid PR crises.
