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This semester, uMax Data sponsored students from the Communication Department at Hong Kong Baptist University to use the text big data mining and analysis platform DiVoMiner® (the academic version of xMiner®). In one month, they completed group reports, conducting social media analysis and formulating a series of corporate digital communication strategies for designated clients.

This year's champion group analyzed Citibank's social media performance and tailored a promotional plan for the company. uMax Data's mining and analysis platform professionally analyzes commercial brands, helping clients design PR communication strategies and establish brand impressions, performing excellently and receiving recognition from higher education institutions.

Congratulations to the following three groups of students for standing out and using network mining technology to gain insights quickly:

Champion: 5Elite (Project Name: CITI All Around You)
Chen Peishan, Chen Nuoyi, Lin Jiamei, Lin Yuhui, Tang Qiyan

First Runner-up: ClassA (Project Name: Revamp of Citibank HK)
Cai Jiayin, He Yongqi, Jiang Wenli, Liang Zhixin, Liang Shixin, Yu Chengfeng

Second Runner-up: Strategists (Project Name: Reinvigorate Hong Kong Tourism)
Zhang Jinsha, Lin Yingtong, Liang Songping, Liao Chen, Song Yanling, Xi Yue

uMax Data's big data system can monitor and analyze online sentiment. From data collection and analysis to visualization, everything can be completed in the cloud in a one-stop manner, facilitating remote team collaboration. Whether working or studying from home, it runs smoothly. It can meet various needs in academic research, business cases, and public policy.

Feel free to inbox us or visit the uMax Data website: www.umaxdata.comfor more information and insight reports.

#SocialListening#SocialMediaListening#BigData#NetworkMining

uMax Data x HKBU Communication Department Social Media Analysis Competition Results Announced