Dr. Chang, founder of uMax Data, reunited with Professor Bill Dutton and received a copy of his major work: *The Fifth Estate* (OUP 2023).

Dr. Angus Cheung, founder of uMax Data, recently reunited with Professor Bill Dutton, founding director of the Oxford Internet Institute (OII), and received a copy of his notable work: The Fifth Estate (OUP 2023).

Dr. Zhang felt both honored and surprised as the book specifically mentioned his discussion with Professor Dutton two years ago about the development and applications of AI-powered "Social Listening."

Professor Dutton believes that the social listening method developed by uMax Data is an innovative approach that can effectively collect and analyze comments on social media, enabling timely understanding of public opinions on specific issues. This helps governments and businesses better comprehend societal needs and problems, demonstrating the potential of social listening in policy-making and social management in the Hong Kong and Macau regions.

In addition, the book specifically introduces how Dr. Zhang and his team systematically mine information using methods such as data sampling, content, and text analysis—information that might otherwise be overlooked. This process not only provides valuable insights for marketing and public administration but also enables enhanced analysis through artificial intelligence technology. He emphasizes that social listening not only extracts meaningful information but also promotes public engagement, allowing their opinions to positively influence policy-making.Finally, Professor Dutton refers to this social listening as "Social Intelligence," emphasizing its importance across various fields. This concept serves as the guiding framework for Yuan Da team's current innovative solutions, product designs, and services.