May 9, Dr. Angus Cheong, founder of uMax Data, was invited to attend the launch ceremony of the "6th Hong Kong Public Relations Awards 2025" organized by the Hong Kong Public Relations Professionals' Association (Hong Kong Public Relations Professionals' Association). He shared insights on how AI and data-driven social intelligence are reshaping the public relations and communications industry.

Dr. Angus Cheong stated that AI is not merely a tool—it is a transformative force redefining the productivity and operational logic of PR and communications teams.By combining it with human intelligence, professionals can transform raw data into meaningful insights, convert customer feedback into actionable strategies, and turn public trust relationships into sustained value.

In addition, Dr. Angus Cheong introduced the team's latest development—the Social Intelligence Platform (SIP)—via video. This platform is designed to empower PR teams to work faster, smarter, and more strategically. Key features include:

Real-time social listening to identify trends, crises, and interaction insights in advance.
Collecting and analyzing audience feedback to drive data-driven decision-making.
Creative content generation, improving efficiency by 90%.· Establish sustainable stakeholder relationships through personalized and intelligent interactions.

All these functions can be completed in a one-stop manner on cloud or locally deployed systems.

How AI and Data-Driven Social Intelligence Are Reshaping the Public Relations and Communications Industry