After the Dragon Boat Festival holiday, uMax Data analyzed online discussions from the past week and found thatThe focus of the Dragon Boat Festival varies significantly across three major platforms. In terms of news, major media outlets seldom discuss holiday activities and are more focused on African swine fever.We using uMaxdata xMiner（uMiner）hasunique big data technology</span

The content analysis method revealed that the news platform mentioned "China" the most, followed by"Live pigs," with most reports related to African swine fever.

The forums, on the other hand, place more emphasis on dragon boat activities, with "dragon boat" being the most frequently mentioned topic, and also There are many netizens who have initiated "group forming," thus making the related wording a focal point. 。 Facebook has the most discussions about "gossip," "deals," and "egg yolk."，More commonly, there is talk about food information, especially regarding the types and fillings of zongzi. 不Different social media platforms each have their own different natures and characteristics; choose the appropriate platform.Promotional activities or products can make marketing more effective. —————— #Big Data　#Social Media Research 　#Dragon Festival　#Swine fever 　#Dragon Boat　#Zongzi 　#SocialListening #Social Media listening #Social Media Listening #Little editor

————————————————————–

We provide precise data, AI Tools and Innovative Solutions!

uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.

Duanwu Festival - Three Aspects of a Holiday