Facing a PR Crisis: Baptist University Scholar Teaches How to Defuse It Using Data

In today's PR landscape, managing social media and corporate image is crucial. With information spreading rapidly online, mishandling a situation could easily escalate. How can one defuse a crisis without exacerbating it? Source Data Technology interviewed Angela Mak, Associate Head of the Department of Communication Studies at Hong Kong Baptist University, to learn how social listening data can aid in crisis management and handling PR disasters.