Key Points of Public Opinion at a Glance - Word Cloud Diagram Made Easy
【One-click creation of word cloud】
Whether it's students working on projects, journalists writing reports, or researchers preparing presentations, word clouds are frequently used because they present the most commonly occurring words in an easily understandable way. However, word clouds can sometimes be less effective, and the division of words may not be ideal. How can one create an attractive and easy-to-understand word cloud?
The word cloud utilizes different font sizes and text colors to present the frequency of words related to the topic, allowing users to quickly identify meaningful information from the chaotic data. The uMax Data artificial intelligence big data analysis platformxMiner（used to named uMiner）has a built-in word cloud function that allows users to easily create word clouds in just a few steps.
＊Simple settings, chart formation in one second.＊
The word cloud in the image focuses on the new iPhone, monitoring replies across major social media platforms to understand the interests of internet users. We previously introduced the method for setting keywords in our last post; once you set them up, the system will help you retrieve relevant data, enabling you to create charts on the platform. Based on the content you wish to monitor, you can make basic settings for the chart, such as specific media, designated dates, main posts, or replies.
For example, the editor wants to understand the reactions of netizens on social media regarding the new iPhone within a week, so they set the condition for comments on Facebook, forums, and Instagram from September 6 to 12.
＊Two tricks to process the data for clearer charts＊
xMiner（used to named uMiner）The platform's default display words are 100, with a maximum of 1000.
Trick one - Stop words:
The word cloud may not be satisfactory at first because there will be many low-value common words, such as "can" and "already," which have high frequency but low significance for analysis. We can directly remove these words through "stop words" on the platform.At the same time, the editor also stopped using terms like "mobile phone" and "telephone," as these words would significantly overlap with the topic when discussing the iPhone, making it difficult to understand public sentiment. This cessation makes the charts clearer and easier to understand.
Second Method - Combination:
Additionally, some words have similar meanings, such as "China" and "Mainland," which refer to roughly the same content. We will use the method of "combination" to merge synonymous words to accurately present the relevance of related concepts.
＊Localized Vocabulary Database for More Accurate Segmentation＊
The word cloud is supported not only by a large amount of data but also requires precise terminology techniques and natural language processing for Chinese content. uMax Data has accumulated a Chinese vocabulary database over ten years, continuously updating with new words and dialects. For instance, the displayed word cloud can identify the unique Cantonese term "核突."。
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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.
Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.
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