High ratings = hot online discussion?

On April 24 at 8pm, ViuTV held the "Chill Club Recommendation List Annual Recommendation 21/22" which became the focus of discussion in the city, and TVB's "Sound of Life" broadcast at 8:30pm also received a lot of response. Comparing the ratings of the two programs, "Sound of Life" had 16.9 points and about 1.09 million viewers, while "Chill Club Recommendation List Annual Recommendation 21/22" had 5.8 points and about 377,000 viewers. Does the performance on the Internet also show the same results?

uMax Data focuses on the Internet big data from April 23 to April 26 this year at 9:30am, comparing the online performance of the two programs from major social media and online news. Please read more below.

Compared with Chill Club, the volume and popularity are better

The online voice of "Chill Club Recommendation List Annual Recommendation 21/22" accounted for 69.67% (1128), which is 1 times higher than that of "Sound of Life". The online popularity value of "Chill Club" accounts for 80.32% (170,742), which is four times the popularity value of "The Sound of Life" (41,837). The two programs had similar favorability ratings.

Live broadcast mode allows the sound volume to last longer

"Chill Club Recommendation List Annual Recommendation 21/22" will be broadcast live from 8pm to 11:15pm to interact with the audience. The volume began to rise sharply at 7pm before the show started and reached its peak at the end of the show, lasting for 4 hours. "Sounds of Life" was recorded from 8:30 p.m. to 10:30 p.m., and the volume began to rise sharply at 11 p.m. after the show ended, and continued for 1 hour to reach its peak.

What are the top 3 media in terms of volume distribution?

Facebook posts and news are the main sources of voice distribution for the two programs, and their proportions are also similar. The third-ranked media is quite different: Instagram (12.94%) in “Chill Club Recommendation List Annual Recommendation 21/22” and forums (15.52%) in “Sound of Life”.

View Hot Topics from Hashtags

From the ranking of topic tags of posts on Facebook and Instagram, it can be seen that the hot topics of "Chill Club Recommendation List Annual Recommendation 21/22" are #姜涛, #AnsonLo and #Mirror; while the hot topics of "The Sound of Life" are #岩明熙, #曾比特 and #林子祥.

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