Education is the most popular topic. "Uncle" and "Sword God" take the top 3 hot posts | 2021 Life Hot Topics Review
The epidemic in Hong Kong has gradually eased, and the mood of the citizens is more relaxed than last year. In addition to continuing to pay attention to the development of the epidemic, Hong Kong has also set off a wave of star-chasing this year. By analyzing network big data, uMax Data reviewed the topics published by the media on Facebook in 2021 on the six aspects of clothing, food, housing, transportation, education, and entertainment, and found that the citizens' concerns covered all aspects. Among them, the TV series "Uncle's Love" starring MIRROR members not only became the focus of the city during the broadcast, but the live broadcast clip on the night of the finale also won the first place in the hot posts of the whole year, which shows that the drama is in the limelight.
Top three hot posts of the year: "Uncle's Love" live broadcast, Zhang Jialang won the Olympic gold medal
uMax Data Technology Co., Ltd. (uMax Data) uses artificial intelligence systems and more than ten years of Chinese word segmentation technology accumulated to identify the posts with the highest level of interaction on the Facebook pages of major media in 2021, and calculates the social media interaction index (heat value) brought by the posts.Looking back at 2021, the live clips of the actors entering and leaving the finale of "A Man of Love" and "Sword God" Cheung Ka-long winning the Olympic gold medal were far more popular than other posts, reflecting the topics that attracted the most attention from Hong Kong media and netizens this year. (See Figure 1)
The most popular post of the year - "[?? Ultimate love bursts out?? FB LIVE before and after the finale of "Uncle's Love" - the second half!]"As the first Hong Kong-produced BL (Boy’s Love) drama, “Auntie’s Love” has already sparked a lot of discussion before it was aired. In addition to the attractive plot, the casting is also one of the keys to the success of the drama. On the night of the drama’s finale, a group of actors from the drama live-streamed on Facebook. The second half of the show, which was broadcast after the finale, had a popularity value of 63,887, becoming the most popular post of the year, because of the participation of the main characters Edan (Lu Jue’an) and Anson Lo (Lu Hanting). The second most popular post of the year—"[?? Ultimate love bursts out?? FB LIVE before and after the finale of "Mr. O'Mara" - first half!]"The finale of the drama "Uncle's Love" was also live-streamed before it was broadcast. Although the two main characters Edan (Lu Jue'an) and Anson Lo (Lu Hanting) did not participate and the popularity was not as good as the second half, it still did not prevent the clip from making it into the top three, reflecting the popularity of the drama.
The third most popular post of the year - "Hong Kong's 'Sword God' creates another miracle, Zhang Jialang defeats his opponent and wins the gold medal"The Hong Kong team achieved brilliant results in the Olympics this year. Among them, "Sword God" Cheung Ka-long defeated his opponent in the men's foil final and won the first Olympic gold medal in fencing in Hong Kong history, becoming the pride of Hong Kong people and setting off an Olympic fever in Hong Kong.
Looking at the popularity distribution of posts on Facebook in 2021 related to clothing, food, housing, transportation, education, and entertainment, it can be seen that education has the highest popularity, accounting for 42% of the total. In February this year, the Education Bureau announced that if schools can arrange for all teachers and staff to undergo virus testing regularly every two weeks, the school can apply to resume half-day face-to-face classes for the whole school, which triggered heated discussions among netizens, reflecting that many citizens are concerned about the resumption of classes. The second most popular topic is transportation ("travel"), accounting for 21%.
Monthly Focus Post
By observing the monthly focus posts, we can review what netizens pay attention to throughout the year. Among them, news and current affairs are the most popular, followed by food-related content, such as recipes, food safety lists, etc. It can be seen that many netizens are more interested in information related to "food".
Despite the epidemic, airports are still crowded, but the people leaving are not traveling, but immigrants. The special page "100 Mao" published an illustration about immigration on January 5, saying, "I used to check in at the airport because of travel; but now I check in at the airport because of immigration." Many netizens left messages saying that their relatives and friends were leaving Hong Kong and emigrating to other places one after another, and they felt reluctant to leave.
Urban people live a busy life, and many people would rather skip breakfast and sleep more. Lazy cuisine is just convenient for busy "wage earners". The special page "01Life" released a video on February 20, teaching how to make folded rice balls. Many netizens think that rice balls are convenient to make, "It is convenient and quick to make lunch during the holidays." However, some people pointed out the shortcomings, "I think children will eat it with a piece of plastic wrap, and it will fall apart easily when opened."
The annual "Hungry 30" was held from March 19 to 20. The page "my903.com Commercial Radio" broadcast live on March 19, calling for support and donations for this year's Hungry Stars Kenny Kwan, Jiang Tao, Donald and Shao Ye Zhan. The live broadcast attracted many "ginger candies" to leave messages to support their idols.
There have been many hiking accidents in Hong Kong this year. Among them, the girl Shi Leqiao went missing in mid-April and was found dead after falling from a suicide cliff in Fei'e Mountain for three days. The page "100 Mao" posted a post on April 18, stating that the girl's body had been found. Netizens have left messages of condolences, and many have reminded others not to hike alone. "It's really dangerous to hike alone, it's a pity."
The Tokyo Olympics will be held in July. Chief Executive Carrie Lam Cheng Yuet-ngor announced in May that the SAR government will purchase the broadcasting rights and then hand them over to television stations to broadcast the Olympics. However, she cannot disclose the amount of public funds involved. The special page "Stand News" reported relevant news on May 11. Most netizens questioned why the government was unwilling to disclose the purchase amount. "The price is reasonable but the method is not disclosed. Taxpayers don't know how much you spent and where you spent it? So why do you have to pay tax?"
It is inevitable that children love to eat snacks, but there are many additives in snacks that affect health. The page "TOPick News" published a picture on June 21, pointing out that snacks containing E-additives (additives starting with E, such as emulsifier E471, carob bean gum E410, artificial coloring E102, E104, etc.) may affect children's concentration, and compiled a safe list of ice cream, candy, and drinks without additives for parents' reference. The post received a warm response and received a total of 7,679 replies.
The drama "Auntie's Love" has become popular in Hong Kong, and the popularity of the actors in the drama has also soared. The drama ended on July 16. On the same day, the actors in the drama live-streamed on ViuTV's Facebook page before and after the finale to interact with the audience. Among them, the second half of the live broadcast received more than 60,000 comments, and a large number of fans of the drama requested the filming of a sequel and a movie version.
Hong Kong people have always paid attention to food safety. The page "TOPick News" published a picture on August 19, stating that "estrogen-like substances can cause cancer or precocious puberty in children". It also combined the test results of biotechnology companies and compiled a list of safe eggs that passed toxicity tests, which received a total of about 18,000 replies.
The new school year starts in September, which should be a joyful time, but the missionary Cheng Wing Secondary School in Tai Wai is facing a shortage of teachers. The page "Stand News" retweeted a report on September 2, quoting news that Zheng Rong Middle School has more than 30 teachers in the new school year, and they are suspected of leaving because they can't stand the principal's "one-word approach", including teachers who teach Form 6, which has an impact on the school's recent DSE candidates. Some netizens believe that there must be a reason for everything, "If a teacher leaves, it may be because that teacher has a problem to solve, but if 30 teachers leave at one time, what problem does the school have to examine?"
KMB's passenger instructions state that "Passengers carrying strollers must pick up the baby and put the folded stroller in a suitable position." However, in reality, not everyone follows the rules. The page "01 News" reposted an online video on October 3. The content showed a couple who refused to fold a stroller and insulted the KMB driver. During the incident, a passenger tried to mediate but was beaten by the couple. Most of the comments criticized the couple for not abiding by the rules. "It is also a rule to fold the car and drive it frequently. If you don't follow it, you will not get along well. If you don't know how to teach by example, you will not be able to give birth to a baby, which will harm the next generation and the society."
On November 18, a traffic accident involving a KMB bus rolled over on Shing Wan Road in Tai Wai, resulting in one death and 11 injuries. The special page "Stand News Stand News" broadcast live that night, reporting on the scene. Netizens left messages expressing condolences to the deceased and wishing the injured a speedy recovery. Some netizens also criticized the bus company for "randomly slapping drivers on unfamiliar routes."
A traffic accident occurred on Staunton Street in Central earlier. A private car was suspected of slipping behind and shoveling onto the pavement, injuring four men and four women. The special page "Stand News Stand News" forwarded a video of the scene on the evening of December 10. A large number of passers-by worked together to lift the car to rescue the injured who were trapped under the car. Most of the replies praised Hong Kong people for their bravery, saying, "Hong Kong people are so loving, and they show the brilliance of humanity at the most critical moment."
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