Recent social media controversies over privacy and censorship have sparked a wave of users leaving Facebook. One of the popular destinations Hong Kong users are "immigrating" to is MeWe. uMax Data Technology Limited (uMax Data), using big data analytics systems, has compiled a ranking of the top ten popular MeWe pages in Hong Kong. Among them, the Hong Kong Apple Daily has the highest number of followers, taking the top spot.

As of 4:00 PM on January 15, 2021, the top three MeWe page followers in Hong Kong were all media outlets. The Apple Daily News had the most followers, with over 140,000, leaving the second-place 100Most far behind.

The second-place 100Most and the third-place Stand News had relatively similar followings, with 88,637 and 73,767 followers, respectively.

	MeWePage Name	Number of Followers
1	Apple Daily HK	144,864
2	100most	88,637
3	Stand News	73,767
4	LIHKG	55,810
5	Professional Liquidator	52,186
6	Yan Channel	49,130
7	TVMost	46,413
8	Terry的媒體懶人堂	39,046
9	Muddy Water Channel	36,299
10	Seed Fruit	35,684

✦Special page openings surge in January—has the wave of migration cooled?✦

MeWeis not a completely free platform; only paying users can create special pages. By observing the number of special pages opened on MeWe, one can understand how many content providers (Content Providers) have decided to switch to the platform and are willing to spend funds.

The chart shows that discussions around MeWe on social media began to increase in late November. At that time, many netizens were dissatisfied with the review, advertisements, and privacy policies of existing social platforms. Therefore, MeWe, which emphasizes no ads, does not record user content, and does not disclose user data, became a focus. The discussions held steady and extended to the beginning of January.

However, the persistence of page opens was clearly not on par with the level of discussion. After a small burst in November, page opens plummeted in December, reflecting a temporary pause in the trend of content providers migrating, as more people adopted a wait and see attitude.

In the early days of January, due to WhatsApp's requirement for users to agree to share individual information with Facebook, it once again ignited dissatisfaction among netizens toward social platforms. As a result, both the discussion volume and page opens for MeWe peaked on January 13, indicating that this wave led more content providers to decide to switch. The attention of netizens toward MeWe also rose by five to six times compared to last year.

Worth noting is that the engagement of MeWe's dedicated pages reached its peak on the 13th and then quickly declined over the following two days, possibly indicating that the peak momentum spurred by the event has passed.

✦Type of popular MeWe pages: Media and blogs were the first to shift✦

In terms of page types ranking, media and blogs top the list, with 58 each, reflecting the enthusiasm and willingness of these two types of pages to actively shift and pay to open dedicated pages.

Next, the number of artist pages is also significant, currently at 52.

As for retail and public figures, the number of relevant dedicated pages is close to 30, placing them among the top five.

Specialized Page Properties	Number of Specialized Pages
Blogger	58
Media/News Company	58
藝人Artist	52
Retail Company	29
Public Figure	27
Politician	25
Product/Service	25
Kitchen/Cooking	24
Writer	21
Author	19

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

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An exodus in the social media realm: Hong Kong MeWe Page Ranking

✦Special page openings surge in January—has the wave of migration cooled?✦

✦Type of popular MeWe pages: Media and blogs were the first to shift✦