[Comparison of local streaming platform performance] Is "Viu" less discussed than myTV Super?

Recently, a research company pointed out that the number of subscribers of Viu OTT (commonly known as "Yellow Viu") in the Southeast Asian market has surpassed Netflix for the first time, and now ranks second, only behind Disney+.

After the relevant news was released, many media outlets pointed out that if the viewing time or charging model is compared, different conclusions will be drawn. Similarly, if other angles are used to cut in, different conclusions will also be drawn.

uMax Data in Hong Kong is now focusing on network performance as the key entry point. They use Social Listening analysis to examine the three major streaming platforms with the most local subscribers: myTV Super, Viu, and Netflix. They also include Disney+, which ranks first in the Southeast Asian market, to conduct the analysis. This is to understand which platform is most often mentioned by local media and netizens, as well as the direction of discussions among netizens.

This analysis started with the announcement of Disney+’s arrival in Hong Kong, and analyzed the local network big data from December last year to the present. It was found that even though Netflix has been criticized for “unsatisfactory viewing” in the past six months, it is still the most mentioned platform, accounting for 58.1% of the total. Disney+, which has the largest number of subscribers in Southeast Asia, ranks second, accounting for 18.6%; "Yellow Viu", which has just received good news, is defeated by the Taiwanese paid platform myTV super, accounting for only 8.8%, ranking fourth.

In terms of interactive popularity, "Yellow Viu" once rose to second place at the beginning of the year, but unfortunately it could not maintain its trend and ended up fourth. On the other hand, another local platform, myTV super, not only saw a sharp rise in popularity in July due to "Voice of Dreams" and the Olympic live broadcast, but also surpassed Disney+, which has launched many popular works in succession, and ranked second with 34.8%. Netflix, supported by many Korean dramas, also ranked first in popularity, accounting for 45%.

In addition, according to data, more than 80% of the posts that mentioned the platform name were about content, only 10% were about charges, and posts about picture quality and smoothness accounted for only 5% and 2% respectively.

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uMax Data Technology Limited, founded in Hong Kong in 2016, is an innovative technology company driven by artificial intelligence and data. uMax Data offers a variety of SaaS products and solutions, including Social Intelligence Platform (SIP), on-premises AI server, social listening and online alert systems, all-in-one intelligent research and event management platform, AI search engines, social intelligent customer service platforms, AI Agents and chatbots, brand public opinion insights, social media risk management, and multimodal data processing and digital upgrading solutions. These are collectively known as "Social Intelligence." These products not only enhance enterprise productivity and efficiency but also help businesses make more informed decisions.

Want to analyze customer opinions through online discussions? Understand what netizens are thinking? Emailinfo@umaxdata.com immediately to request related case studies and insight reports.