[Policy Address 2020] Overview of Online Popularity for Key Policy Measures

The Policy Address, originally scheduled for release in October, was delivered at 11:00 a.m. on November 25. Earlier, we had publishedPre-emptive Analysis of the 2020 Policy Address。This time, uMax Data rapidly collected online discussions from October up to the afternoon of the release, conducting social listening through big data analytics. We observed a shift in the focus of discussions regarding the Policy Address between October and November, with the "China factor" emerging as the most frequently mentioned keyword.

 

✦Originally scheduled for release in October VS Officially released in November✦

The Policy Address was originally scheduled for release in October but was later postponed to November. During this one-month period, have public expectations for the report changed?

 

Long-term champion—「Guangdong-Hong Kong-Macao Greater Bay Area／Integration of Mainland China and Hong Kong」：

The most hotly debated policy area in both October and November was the Guangdong-Hong Kong-Macao Greater Bay Area, with discussions in October accounting for over 30% of the total. Many discussions focused on the proposal for "cross-border voting." Although its proportion saw a noticeable decline in November, it still held onto the top spot, likely due to the numerous Guangdong-Hong Kong-Macao Greater Bay Area-related policies mentioned in the Policy Address.

maximum decline—"one country, two systems"：

In October, discussions on "one country, two systems" surged to 18.7%, with most people focusing on the "oath-taking by public officials." However, by November, the discussion plummeted by 15 percentage points. Even though the Policy Address included related content, it failed to capture netizens' attention, suggesting they had already digested the news.

Maximum increase—"Education"：

Discussions on education initiatives were not prominent in October, accounting for only about 3%. However, in November, they surged by 9 percentage points, becoming the third most debated policy area—even surpassing the widely discussed healthcare topics of the year. The new development regarding the "Liberal Studies reform" drove the surge in public engagement.

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