Hong Kong’s well-known YouTuber Snow E (雪姨) has always stood out in her words and behaviors and is well received by netizens. However, her mini-poon choi comparison video released on January 20 caused a major PR crisis.
uMax Data collected the online big data from 21 – 31 January, from major social media and online news, analyzed the online reaction of the poon choi incident and discovered the two main reasons that exacerbate the PR crisis and the strategic suggestions for enterprises in the four stages of the PR crisis.
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