Sing Tao Daily interviewed uMax Data on the topic of Public Relations Crisis (PR Crisis) and the Use of Big Data and Social Listening. We are pleased to share with you our views and experience in it.
A good public relations strategy could help a corporate to manage its public image, and thus save the company from PR crisis. uMax Data's social listening service gives you all-rounded support from monitoring, early alert, to in-depth understanding of the netizens' discussions for response drafting.
Prevention is the best cure. We believe that a long-term monitoring of the online world, can prevent the company from taking actions far from netizens' expectation, and thus avoid any unexpected backfire.
We provide social listening & monitoring platform with all essential functions at one stop. Users can track their brand image, campaigns, management news, and their online sentiment with ease. We have been rooted in HK & Macau for over a decade, accumulated rich Chinese & Cantonese text mining and analysis experience, which makes us stand out from the crowd.
Contact us now at info@umaxdata.com for our solutions!
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