{"id":608,"date":"2021-05-17T14:33:41","date_gmt":"2021-05-17T06:33:41","guid":{"rendered":"https:\/\/www.umaxdata.com\/publish\/?p=608"},"modified":"2022-07-14T15:52:36","modified_gmt":"2022-07-14T07:52:36","slug":"social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0","status":"publish","type":"post","link":"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/","title":{"rendered":"\u3010Social Listening 101\u3011\u793e\u4ea4\u8046\u807d\u662f\u4ec0\u9ebc\uff1f\u61c9\u4ed8\u4e09\u5927\u6311\u6230"},"content":{"rendered":"<p>\u73fe\u4ee3\u4eba\u5728\u7db2\u4e0a\u8655\u7406\u8d77\u5c45\u98f2\u98df\uff0c\u793e\u4ea4\u5a92\u9ad4\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5982\u4f55\u7ba1\u7406\u597d\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u8f49\u5371\u70ba\u6a5f\uff0c\u6210\u70ba\u6240\u6709\u54c1\u724c\u7684\u6311\u6230\uff0c\u8fd1\u5e74\u5546\u754c\u71b1\u8b70\u793e\u4ea4\u8046\u807d(Social Listening)\u6216\u793e\u4ea4\u76e3\u6e2c(Social Monitoring)\uff0c\u5230\u5e95\u53ef\u4ee5\u5982\u4f55\u5e6b\u5fd9\u54c1\u724c\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h4>\u4ec0\u9ebc\u662f<a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1193&amp;category=3\" target=\"_blank\" rel=\"noopener\">\u793e\u4ea4\u8046\u807d<\/a>\uff08Social Listening\uff09\uff1f<\/h4>\n<p>\u793e\u4ea4\u8046\u807d\u70ba\u4e86\u89e3\u5e02\u5834\u7684\u91cd\u8981\u4e00\u74b0\uff0c \u4e3b\u8981\u7531\u300c\u76e3\u6e2c\u300d\u53ca\u300c\u5206\u6790\u300d\u7d44\u6210\u3002\u9996\u5148\u900f\u904e\u300c\u76e3\u6e2c\u300d\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u8ffd\u8e64\u5c0d\u54c1\u724c\u3001\u7522\u54c1\u53ca\u7af6\u722d\u8005\u7b49\u95dc\u9375\u5b57\uff0c\u5f9e\u800c\u767c\u73fe\u8a0e\u8ad6\uff1b\u7136\u5f8c\u300c\u5206\u6790\u300d\u76f8\u95dc\u8a0e\u8ad6\uff0c\u627e\u51fa\u6709\u52a9\u6c7a\u7b56\u7684\u6d1e\u5bdf\uff0c\u4e26\u8abf\u6574\u7b56\u7565\u3001\u56de\u61c9\u610f\u898b\u7b49\u3002<\/p>\n<div id=\"attachment_1844\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1193&amp;category=3\" target=\"_blank\" rel=\"noopener\"><img aria-describedby=\"caption-attachment-1844\" loading=\"lazy\" class=\"wp-image-1844 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/06\/social-umaxdata-banner-x.png\" alt=\"\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff1a\u4e00\u6587\u5b78\u61c2\u516c\u95dc\u71df\u92b7\u61c9\u7528\u7b56\u7565\" width=\"500\" height=\"100\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/06\/social-umaxdata-banner-x.png 500w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/06\/social-umaxdata-banner-x-300x60.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-1844\" class=\"wp-caption-text\">\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff1a\u4e00\u6587\u5b78\u61c2\u516c\u95dc\u71df\u92b7\u61c9\u7528\u7b56\u7565<\/p><\/div>\n<p>\u8207\u793e\u4ea4\u5a92\u9ad4\u76e3\u6e2c(social media monitoring)\u4e0d\u540c\u7684\u662f\uff0c\u793e\u4ea4\u5a92\u9ad4\u76e3\u6e2c\u95dc\u6ce8\u4e92\u52d5\u91cf\u3001\u8a0e\u8ad6\u91cf\u7b49\u6578\u5b57\u5347\u8dcc\uff0c\u800c\u793e\u4ea4\u8046\u807d\u66f4\u8457\u91cd\u6578\u5b57\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u4f8b\u5982\u7db2\u6c11\u5c0d\u54c1\u724c\u7684\u770b\u6cd5\u3001\u60c5\u611f\u8b8a\u5316\u7b49\uff0c\u70ba\u5e02\u5834\u7b56\u5283\u751a\u81f3\u7522\u54c1\u958b\u767c\u5e36\u4f86\u5e6b\u52a9\uff0c\u61c9\u5c0d\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u4e09\u5927\u6311\u6230\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">\u76f8\u95dc\u6587\u7ae0\u2014\u5e02\u5834\u54c1\u724c\u5206\u6790\u5fc5\u5099\uff1a\u6587\u672c\u5206\u6790\u52a9\u6c7a\u7b56\u8005\u5224\u65b7\u5f62\u52e2\uff1a<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=23&amp;category=3\" target=\"_blank\" rel=\"noopener\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=23&amp;category=3<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u793e\u4ea4\u7db2\u7d61\u4e09\u5927\u6311\u6230\uff1a\u767c\u73fe\u3001\u7d71\u8a08\u3001\u5831\u544a<\/strong><\/h4>\n<h5>\u6311\u6230\u4e00\uff1a\u767c\u73fe<\/h5>\n<p>\u793e\u4ea4\u5a92\u9ad4\u7e41\u591a\uff0c\u5728\u672c\u6e2f\u6d41\u884c\u7684\u5c31\u6709Facebook\u3001Instagram\u3001YouTube\u3001Telegram\u3001\u8ad6\u58c7\u7b49\u3002\u55ae\u6191Google\u6216\u793e\u4ea4\u5a92\u9ad4\u7684\u641c\u7d22\u529f\u80fd\uff0c\u53ef\u80fd\u53d7\u5176\u6f14\u7b97\u6cd5\u5f71\u97ff\uff0c\u672a\u80fd\u5f97\u5230\u5b8c\u6574\u7d50\u679c\uff0c\u66f4\u6789\u8ad6\u5f9e\u4e2d\u63d0\u7149\u6709\u7528\u7684\u50f9\u503c\u3002<\/p>\n<p>\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u53ef\u4ee5\u4e00\u7ad9\u5f0f\u6574\u5408\u5e73\u53f0\u5167\u5bb9\uff0c\u7528\u4e00\u500b\u95dc\u9375\u5b57\u641c\u7d22\u591a\u500b\u5a92\u9ad4\u7684\u5e16\u6587\uff0c\u66f4\u53ef\u4ee5\u6bd4\u8f03\u4e0d\u540c\u5a92\u9ad4\u4f7f\u7528\u8005\u7684\u8a0e\u8ad6\u50be\u5411\uff0c\u66f4\u65b9\u4fbf\u5206\u914d\u8cc7\u6e90\u548c\u5ee3\u544a\u6295\u653e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-609 size-full aligncenter\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/101-1.jpg\" alt=\"\" width=\"1121\" height=\"245\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-1.jpg 1121w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-1-300x66.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-1-1024x224.jpg 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-1-768x168.jpg 768w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center\">\u5728\u6e90\u5927\u6578\u64da\u7684Pulse\u5e73\u53f0\u4e0a\uff0c\u5404\u500b\u5a92\u9ad4\u7684\u8072\u91cf\u4e00\u76ee\u4e86\u7136\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h5>\u6311\u6230\u4e8c\uff1a\u7d71\u8a08<\/h5>\n<p>\u7db2\u7d61\u65e5\u65b0\u6708\u7570\uff0c\u7db2\u6c11\u66f4\u4e0d\u6642\u8f49\u79fb\u9663\u5730\uff0c\u5f88\u591a\u6642\u6211\u5011\u5fc3\u76ee\u4e2d\u7684\u300c\u7db2\u7d61\u71b1\u8a71\u300d\uff0c\u90fd\u53ea\u662f\u500b\u4eba\u611f\u89ba\uff0c\u6c92\u6709\u5be6\u969b\u6578\u64da\u8b49\u660e\u5176\u71b1\u9580\u7a0b\u5ea6\u3002<\/p>\n<p>\u900f\u904e\u793e\u4ea4\u8046\u807d\u5e73\u53f0\uff0c\u7528\u6236\u53ef\u4ee5\u77e5\u9053\u4e8b\u4ef6\u53ca\u54c1\u724c\u7684\u8a0e\u8ad6\u71b1\u5ea6\uff08\u8072\u91cf\uff09\uff1b\u53ca<\/p>\n<p>\u4e92\u52d5\u7a0b\u5ea6\uff08\u71b1\u5ea6\u503c\uff09\uff0c\u5f9e\u800c\u771f\u6b63\u8fa8\u5225\u51fa\u300c\u71b1\u8a71\u300d\uff0c\u800c\u975e\u6191\u611f\u89ba\u3001\u300c\u4f30\u4f30\u4e0b\u300d\u3002<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-610 size-full aligncenter\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/101-2.jpg\" alt=\"\" width=\"866\" height=\"372\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-2.jpg 866w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-2-300x129.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-2-768x330.jpg 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center\">\u6e90\u5927\u6578\u64da\u7684Pulse\u5e73\u53f0\u63d0\u4f9b\u300c\u5c0d\u6bd4\u300d\u529f\u80fd\uff0c\u52a9\u4f60\u5ba2\u89c0\u5206\u6790\u4e0d\u540c\u8a71\u984c\u7684\u71b1\u9580\u7a0b\u5ea6\uff0c\u627e\u51fa\u7db2\u7d61\u71b1\u8a71\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u9664\u4e86\u6709\u6c92\u6709\u4eba\u63d0\u53ca\u3001\u591a\u5c11\u4eba\u63d0\u53ca\u5916\uff0c\u4e00\u4e9b\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u53ef\u4ee5\u70ba\u54c1\u724c\u5206\u6790\u8a0e\u8ad6\u91cd\u9ede\uff0c\u89e3\u69cb\u5343\u5947\u767e\u602a\u7684\u7db2\u7d61\u7528\u8a9e\uff0c\u5c07\u7db2\u6c11\u610f\u898b\u8b8a\u6210\u53ef\u7d71\u8a08\u7684\u6578\u5b57\uff0c\u5354\u52a9\u54c1\u724c\u9032\u884c\u6c7a\u7b56\u548c\u6539\u9032\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-612 size-large\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/focus-4-e1621233570599-1024x386.png\" alt=\"\" width=\"1024\" height=\"386\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/focus-4-e1621233570599-1024x386.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/focus-4-e1621233570599-300x113.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/focus-4-e1621233570599-768x290.png 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/focus-4-e1621233570599-1536x580.png 1536w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/focus-4-e1621233570599.png 1638w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center\">\u95dc\u65bc\u672c\u5730\u65c5\u904a\uff0c\u7db2\u6c11\u6700\u71b1\u8b70\u7684\u65c5\u904a\u9805\u76ee\u662f\u4ec0\u9ebc\u5462\uff1f\u793e\u4ea4\u8046\u807d\u5e6b\u4f60\u6df1\u5165\u5206\u6790\u8a0e\u8ad6\u5167\u5bb9\uff0c\u4e0d\u5fc5\u518d\u4f30\u4f30\u4e0b\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h5>\u6311\u6230\u4e09\uff1a\u5831\u544a<\/h5>\n<p>\u7db2\u4e0a\u8a0e\u8ad6\u7d50\u96c6\u6210\u7684\u610f\u898b\u6563\u4e82\u3001\u6b20\u7f3a\u7d44\u7e54\uff0c\u516c\u95dc\u548c\u5e02\u5834\u7b56\u5283\u90e8\u9580\u5c31\u7b97\u52aa\u529b\u4e86\u89e3\u5f8c\uff0c\u4ecd\u7f3a\u4e4f\u65b9\u4fbf\u800c\u76f4\u63a5\u7684\u65b9\u6cd5\uff0c\u5411\u4e0a\u53f8\u548c\u5176\u4ed6\u90e8\u9580\u540c\u4e8b\u5831\u544a\u76f8\u95dc\u5167\u5bb9\u3002<\/p>\n<p>\u9019\u6642\u5019\uff0c\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u4e0a\u7684\u5716\u8868\u5c31\u5927\u6709\u5e6b\u52a9\uff0c\u6578\u5b57\u8b8a\u5f97\u5bb9\u6613\u7406\u89e3\uff0c\u4e00\u9ede\u5373\u901a\uff0c\u7701\u537b\u9577\u7bc7\u5927\u8ad6\u89e3\u91cb\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-613 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/\u9999\u6e2f\u672c\u5730\u904a_undefined_20210514-e1621232044349.png\" alt=\"\" width=\"207\" height=\"128\" \/> <img loading=\"lazy\" class=\"alignright wp-image-614 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/\u8072\u91cf\u5206\u4f48-1.png\" alt=\"\" width=\"351\" height=\"300\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/\u8072\u91cf\u5206\u4f48-1.png 351w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/\u8072\u91cf\u5206\u4f48-1-300x256.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center\">\u81ea\u52d5\u751f\u6210\u5a92\u9ad4\u5206\u4f48\u5716\u3001\u8a5e\u96f2\u5716\u7b49\u7b49\uff0c\u5c07\u8907\u96dc\u7684\u6578\u64da\u7c21\u55ae\u8996\u8c61\u5316\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u90e8\u9580\u5982\u9700\u8981\u6bcf\u65e5\u63d0\u4ea4\u5831\u544a\u6216\u8209\u884c\u4f8b\u6703\uff0c\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u63d0\u4f9b\u4e00\u9375\u4e0b\u8f09\u529f\u80fd\uff0c\u5feb\u901f\u8f15\u9b06\u88fd\u6210\u5831\u544a\uff0c\u5927\u5e45\u63d0\u5347\u6548\u7387\u3002<\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-624 alignleft\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/101-4-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-4-300x169.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-4.jpg 639w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" class=\"size-medium wp-image-625 alignleft\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/sites\/7\/2021\/05\/101-5-300x167.jpg\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-5-300x167.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/101-5.jpg 633w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center\">Pulse\u5e73\u53f0\u63d0\u4f9bPDF\u548cExcel\u5831\u544a\uff0c\u4f8b\u884c\u526a\u5831\u5de5\u4f5c\u4e00\u9375\u89e3\u6c7a\u3002<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>\u4e00\u4e9b\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u63d0\u4f9b\u65b9\u4fbf\u7684\u6e20\u9053\uff0c\u5e6b\u52a9\u54c1\u724c\u5728\u7e41\u83ef\u7684\u7db2\u7d61\u8cc7\u8a0a\u4e2d\u89e3\u6c7a\u300c\u767c\u73fe\u300d\u3001\u300c\u7d71\u8a08\u300d\u53ca\u300c\u5831\u544a\u300d\u4e09\u5927\u6311\u6230\uff0c\u4ee5\u5f8c\u6211\u5011\u4ea6\u6703\u4ecb\u7d39\u793e\u4ea4\u8046\u807d\u70ba\u71df\u92b7\u5e36\u4f86\u7684\u6a5f\u9047\u3002<\/p>\n<p><strong>\u76f8\u95dc\u6587\u7ae0: \u516c\u95dc\u6848\u4f8b\u5206\u4eab<\/strong><\/p>\n<div id=\"attachment_1464\" style=\"width: 992px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1462&amp;category=3\" target=\"_blank\" rel=\"noopener\"><img aria-describedby=\"caption-attachment-1464\" loading=\"lazy\" class=\"wp-image-1464 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/02\/Banner-600x-345_snow-e.jpg\" alt=\"\u516c\u95dc\u6848\u4f8b\u5206\u67902022 \uff1a\u96ea\u59e8\u4e8b\u4ef6 | \u516c\u95dc\u707d\u96e34\u5927\u968e\u6bb5\u5982\u4f55\u61c9\u5c0d\uff1f\" width=\"982\" height=\"565\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/02\/Banner-600x-345_snow-e.jpg 982w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/02\/Banner-600x-345_snow-e-300x173.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/02\/Banner-600x-345_snow-e-768x442.jpg 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><p id=\"caption-attachment-1464\" class=\"wp-caption-text\">\u516c\u95dc\u6848\u4f8b\u5206\u67902022 \uff1a\u96ea\u59e8\u4e8b\u4ef6 | \u516c\u95dc\u707d\u96e34\u5927\u968e\u6bb5\u5982\u4f55\u61c9\u5c0d\uff1f<\/p><\/div>\n<div id=\"attachment_1768\" style=\"width: 993px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1767&amp;category=3\" target=\"_blank\" rel=\"noopener\"><img aria-describedby=\"caption-attachment-1768\" loading=\"lazy\" class=\"wp-image-1768 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/05\/Banner-600x-345_kkplus.jpg\" alt=\"\u516c\u95dc\u6848\u4f8b\u5206\u67902022 \uff1a\u7537\u7ae5\u6328\u8dcckkplus\u300c\u5929\u7dda\u5f97\u5f97B\u300d\u4e8b\u4ef6\" width=\"983\" height=\"565\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/05\/Banner-600x-345_kkplus.jpg 983w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/05\/Banner-600x-345_kkplus-300x172.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2022\/05\/Banner-600x-345_kkplus-768x441.jpg 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/a><p id=\"caption-attachment-1768\" class=\"wp-caption-text\">\u516c\u95dc\u6848\u4f8b\u5206\u67902022 \uff1a\u7537\u7ae5\u6328\u8dcckkplus\u300c\u5929\u7dda\u5f97\u5f97B\u300d\u4e8b\u4ef6<\/p><\/div>\n<p style=\"text-align: center\">\u76f8\u95dc\u6587\u7ae0\uff08\u4e00\uff09\u2014\u516c\u95dc\u71df\u92b7\u5982\u4f55\u904b\u7528Social Listening\uff1f\u8d85\u8a73\u76e1\u5be6\u4f8b\u89e3\u8aaa\uff1a<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=31&amp;category=3\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=31&amp;category=3<\/a><\/p>\n<p style=\"text-align: center\">\u76f8\u95dc\u6587\u7ae0\uff08\u4e8c\uff09\u2014\u793e\u4ea4\u8046\u807d\u5982\u4f55\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3001\u7ba1\u7406\u5f62\u8c61\uff1f\u5165\u9580\u5fc5\u770b \uff01\uff1a<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=55&amp;category=3\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=55&amp;category=3<\/a><\/p>\n<p style=\"text-align: center\">\u4e86\u89e3\u6e90\u5927\u6578\u64da\u7684\u5546\u696d\u89e3\u6c7a\u65b9\u6848:<br \/>\n<a href=\"https:\/\/www.umaxdata.com\/hk\/service-hk.html\">https:\/\/www.umaxdata.com\/hk\/service-hk.html<\/a><\/p>\n<p><strong>\u6e90\u5927\u6578\u64da<\/strong>\u63d0\u4f9b\u7684\u65b9\u6848\uff0c\u662f\u5229\u7528<strong>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u53ca\u5927\u6578\u64da\u6280\u8853<\/strong><strong>\u53ca<\/strong><strong>\u5c08\u696d\u7684\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853 (NLP)\uff0c<\/strong>\u5176\u4e2d\u5305\u62ec\u666e\u901a\u8a71\u3001\u7cb5\u8a9e\u53ca\u82f1\u8a9e\uff0c\u5f9e\u793e\u4ea4\u5a92\u9ad4\u53ca\u7db2\u7d61\u4e0a\u641c\u7f85\u7684\u6d77\u91cf\u7d1b\u4e82\u7684\u7db2\u8def\u8a0a\u606f\u4e2d\u63d0\u7149\u51fa\u6d1e\u5bdf\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u6c7a\u7b56\u53c3\u8003\u3002\u6e90\u5927\u6578\u64da\u7684\u63a1\u96c6\u6280\u8853\uff0c\u80fd\u7db2\u7f85<strong>\u7db2\u4e0a\u5a92\u9ad4\u53ca\u5404\u5927\u4e3b\u6d41\u793e\u4ea4\u5a92\u9ad4\uff0c\u5e16\u6587\u3001\u8868\u60c5\u7b26\u865f\u3001\u5f71\u7247\u53ca\u5716\u50cf\u7b49\u4ea6\u4e00\u7db2\u6253\u76e1<\/strong>\uff0c\u52d9\u6c42\u771f\u5be6\u5448\u73fe\u8f3f\u60c5\u5168\u8c8c\uff0c\u52a0\u5f37\u793e\u4ea4\u8046\u807d\u53ca\u5a92\u9ad4\u76e3\u6e2c\u7684\u6548\u7387\uff0c\u8b93\u7528\u6236\u96a8\u6642\u638c\u63e1\u7db2\u4e0a\u4f01\u696d\u5f62\u8c61\u3001\u7db2\u6c11\u98a8\u5411\u3001\u9810\u9632\u53ca\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3002<\/p>\n<p>\u53e6\u5916\uff0c<strong>\u6e90\u5927\u7684\u5927\u6578\u64da\u5206\u6790\u5e73\u53f0\u9748\u6d3b\u5177\u5f48\u6027<\/strong>\uff0c\u9664\u4e86\u5177\u5099\u667a\u80fd\u53ef\u8996\u5316\u5716\u8868\uff0c\u63d0\u7149\u7cbe\u6e96\u5230\u4f4d\u7684\u6d1e\u5bdf\u8cc7\u8a0a\uff0c\u7528\u6236\u4ea6\u53ef\u81ea\u884c\u88fd\u4f5c\u5716\u8868\u4ee5\u6eff\u8db3\u4e0d\u540c\u7814\u7a76\u5206\u6790\u9700\u6c42\u3002\u800c\u5e73\u53f0\u5206\u6790\u7d50\u679c\u65e2\u53ef\u96a8\u6642\u67e5\u8b49\u7d50\u679c\u4e26\u9010\u5c64\u8ffd\u6eaf\u81f3\u539f\u6587\uff0c\u4ea6\u53ef\u76f4\u63a5\u4e0b\u8f09\u5716\u8868\u53ca\u66f4\u65b0\u6578\u64da\uff0c\u6975\u5177\u900f\u660e\u5ea6\u3002<\/p>\n<p><strong>\u50b3\u5a92\u5831\u9053<\/strong><\/p>\n<p>\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u7684\u6578\u64da\u548c\u6d1e\u5bdf\u6df1\u5165\u800c\u7cbe\u6e96\uff0c\u591a\u6b21\u88ab\u9999\u6e2f\u4e3b\u6d41\u5a92\u9ad4\u5f15\u7528\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1201 size-full\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media.jpg\" alt=\"\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u7684\u6578\u64da\u548c\u6d1e\u5bdf\u6df1\u5165\u800c\u7cbe\u6e96\uff0c\u591a\u6b21\u88ab\u9999\u6e2f\u4e3b\u6d41\u5a92\u9ad4\u5f15\u7528\u3002\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media.jpg 960w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media-300x225.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>\u806f\u7d61\u6211\u5011<\/strong><\/p>\n<p>\u60f3\u77e5\u66f4\u591a\u6e90\u5927\u6578\u64da\u6216\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u7684\u8cc7\u8a0a\uff0c\u8acb<a href=\"https:\/\/www.umaxdata.com\/hk\/contact-us-hk.html\"><strong>\u6309\u6b64<\/strong><\/a>\u67e5\u8a62\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qua-blog-post-description\">\u73fe\u4ee3\u4eba\u5728\u7db2\u4e0a\u8655\u7406\u8d77\u5c45\u98f2\u98df\uff0c\u793e\u4ea4\u5a92\u9ad4\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5982\u4f55\u7ba1\u7406\u597d\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u8f49\u5371\u70ba\u6a5f\uff0c [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010Social Listening 101\u3011\u793e\u4ea4\u8046\u807d\u662f\u4ec0\u9ebc\uff1f\u61c9\u4ed8\u4e09\u5927\u6311\u6230 - \u6e90\u5927\u9999\u6e2f - https:\/\/www.umaxdata.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101\u793e\u4ea4\u8046\u807d\u662f\u4ec0\u9ebc\uff1f\u61c9\u4ed8\u4e09\u5927\u6311\u6230\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Social Listening 101\u3011\u793e\u4ea4\u8046\u807d\u662f\u4ec0\u9ebc\uff1f\u61c9\u4ed8\u4e09\u5927\u6311\u6230 - \u6e90\u5927\u9999\u6e2f - https:\/\/www.umaxdata.com\" \/>\n<meta property=\"og:description\" content=\"\u73fe\u4ee3\u4eba\u5728\u7db2\u4e0a\u8655\u7406\u8d77\u5c45\u98f2\u98df\uff0c\u793e\u4ea4\u5a92\u9ad4\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5982\u4f55\u7ba1\u7406\u597d\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u8f49\u5371\u70ba\u6a5f\uff0c [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101\u793e\u4ea4\u8046\u807d\u662f\u4ec0\u9ebc\uff1f\u61c9\u4ed8\u4e09\u5927\u6311\u6230\/\" \/>\n<meta property=\"og:site_name\" content=\"\u6e90\u5927\u9999\u6e2f - https:\/\/www.umaxdata.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T06:33:41+08:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T07:52:36+08:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/Banner-sociallistening101.png\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/#website\",\"url\":\"https:\/\/www.umaxdata.com\/publish\/\",\"name\":\"\\u6e90\\u5927\\u9999\\u6e2f - https:\/\/www.umaxdata.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.umaxdata.com\/publish\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/#primaryimage\",\"inLanguage\":\"zh-TW\",\"url\":\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/Banner-sociallistening101.png\",\"contentUrl\":\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/Banner-sociallistening101.png\",\"width\":748,\"height\":415},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/#webpage\",\"url\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/\",\"name\":\"\\u3010Social Listening 101\\u3011\\u793e\\u4ea4\\u8046\\u807d\\u662f\\u4ec0\\u9ebc\\uff1f\\u61c9\\u4ed8\\u4e09\\u5927\\u6311\\u6230 - \\u6e90\\u5927\\u9999\\u6e2f - https:\/\/www.umaxdata.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.umaxdata.com\/publish\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/#primaryimage\"},\"datePublished\":\"2021-05-17T06:33:41+08:00\",\"dateModified\":\"2022-07-14T07:52:36+08:00\",\"author\":{\"@id\":\"https:\/\/www.umaxdata.com\/publish\/#\/schema\/person\/aceb186cdd45c7e2b24d054cba27ee7b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/2021\/05\/17\/social-listening-101%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e6%87%89%e4%bb%98%e4%b8%89%e5%a4%a7%e6%8c%91%e6%88%b0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u3010Social Listening 101\\u3011\\u793e\\u4ea4\\u8046\\u807d\\u662f\\u4ec0\\u9ebc\\uff1f\\u61c9\\u4ed8\\u4e09\\u5927\\u6311\\u6230\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/#\/schema\/person\/aceb186cdd45c7e2b24d054cba27ee7b\",\"name\":\"yanyung\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.umaxdata.com\/publish\/#personlogo\",\"inLanguage\":\"zh-TW\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ccd0057b2dc8a1fe78ed571699ec34b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ccd0057b2dc8a1fe78ed571699ec34b0?s=96&d=mm&r=g\",\"caption\":\"yanyung\"},\"url\":\"https:\/\/www.umaxdata.com\/publish\/author\/yanyung\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","featured_image_url":"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/05\/Banner-sociallistening101.png","views":1071,"original_source":"","original_url":"","_links":{"self":[{"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/posts\/608"}],"collection":[{"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":25,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":1900,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/posts\/608\/revisions\/1900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/media\/634"}],"wp:attachment":[{"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.umaxdata.com\/publish\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}