{"id":55,"date":"2020-08-24T11:45:10","date_gmt":"2020-08-24T03:45:10","guid":{"rendered":"https:\/\/www.umaxdata.com\/publish\/2020\/08\/24\/%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e5%a6%82%e4%bd%95%e8%99%95%e7%90%86%e5%85%ac%e9%97%9c%e5%8d%b1%e6%a9%9f%e3%80%81%e7%ae%a1%e7%90%86%e5%bd%a2%e8%b1%a1%ef%bc%9f%e5%85%a5%e9%96%80%e5%bf%85%e7%9c%8b2"},"modified":"2021-05-07T10:08:25","modified_gmt":"2021-05-07T02:08:25","slug":"%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e5%a6%82%e4%bd%95%e8%99%95%e7%90%86%e5%85%ac%e9%97%9c%e5%8d%b1%e6%a9%9f%e3%80%81%e7%ae%a1%e7%90%86%e5%bd%a2%e8%b1%a1%ef%bc%9f%e5%85%a5%e9%96%80%e5%bf%85%e7%9c%8b2","status":"publish","type":"post","link":"https:\/\/www.umaxdata.com\/publish\/2020\/08\/24\/%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e5%a6%82%e4%bd%95%e8%99%95%e7%90%86%e5%85%ac%e9%97%9c%e5%8d%b1%e6%a9%9f%e3%80%81%e7%ae%a1%e7%90%86%e5%bd%a2%e8%b1%a1%ef%bc%9f%e5%85%a5%e9%96%80%e5%bf%85%e7%9c%8b2\/","title":{"rendered":"\u793e\u4ea4\u8046\u807d\u5982\u4f55\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3001\u7ba1\u7406\u5f62\u8c61\uff1f\u5165\u9580\u5fc5\u770b \uff01"},"content":{"rendered":"

\u5927\u6578\u64da\u3001\u793e\u4ea4\u5a92\u9ad4\u8046\u807d\uff08Social Listening\uff09\u662f\u4ec0\u9ebc\uff1f\u8207\u50b3\u7d71\u7684\u5a92\u9ad4\u76e3\u6e2c\u53ca\u526a\u5831\u6709\u4f55\u5206\u5225\uff1f\u6e90\u5927\u6578\u64da\u4e00\u7bc7\u89e3\u7b54\u4f60\u7684\u89e3\u96e3\uff01<\/p>\n

 <\/p>\n

\u5ef6\u4f38\u95b1\u8b80(1)\u2014\u516c\u95dc\u71df\u92b7\u5982\u4f55\u904b\u7528Social Listening\uff1f\u8d85\u8a73\u76e1\u5be6\u4f8b\u89e3\u8aaa\uff1a<\/span><\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=55&category=3<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80(2)\u2014\u5e02\u5834\u54c1\u724c\u5206\u6790\u5fc5\u5099\uff1a\u6587\u672c\u5206\u6790\u52a9\u6c7a\u7b56\u8005\u5224\u65b7\u5f62\u52e2\uff1a<\/span><\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=23&category=3<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80(3)\u2014\u54c1\u724c\u8ca0\u9762\u8072\u91cf\u591a=\u516c\u95dc\u707d\u96e3\uff1f\uff1a<\/span><\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=11&category=3<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u7531\u50b3\u7d71\u526a\u5831\u5230\u793e\u4ea4\u8046\u807d<\/strong><\/h4>\n

\u4f01\u696d\u8981\u638c\u63e1\u54c1\u724c\u5f62\u8c61\u3001\u907f\u514d\u53ca\u8655\u7406\u5371\u6a5f\uff08Crisis management\uff09\u7b49\uff0c\u9700\u8981\u7cbe\u7d30\u56b4\u5bc6\u7684\u54c1\u724c\u7ba1\u7406\u3002\u50b3\u7d71\u5411\u4f86\u6703\u7528\u4eba\u5de5\u526a\u5831\u6216\u50b3\u7d71\u96fb\u5b50\u8cc7\u6599\u5eab\u7684\u65b9\u5f0f\u6536\u96c6\u8cc7\u6599\uff0c\u518d\u7d71\u8a08\u5206\u985e\u7b49\u3002\u7136\u800c\u96a8\u7740\u793e\u4ea4\u5a92\u9ad4\u6108\u4f86\u6108\u91cd\u8981\uff0c\u793e\u4ea4\u5a92\u9ad4\u76e3\u6e2c\uff08Social media monitoring\uff09\u8b8a\u5f97\u4e0d\u53ef\u6216\u7f3a\uff0e\u5e02\u5834\u71df\u92b7\u3001\u516c\u95dc\u53ca\u5a92\u9ad4\u95dc\u4fc2\u7684\u5f9e\u696d\u8005\u958b\u59cb\u767c\u73fe\u7121\u6cd5\u5ffd\u8996\u9019\u4e9b\u8072\u97f3\u3002<\/p>\n

 <\/p>\n

\u5f35Sir\u8b1b\u6578\uff1a\u9760\u526a\u5831\u89e3\u8b80\u6c11\u60c5\u53ef\u9760\u55ce?<\/a><\/p>\n

 <\/p>\n

\u793e\u4ea4\u8046\u807d\u5982\u4f55\u6709\u52a9\u9762\u5c0d\u516c\u95dc\u5371\u6a5f\uff1f<\/strong><\/p>\n

\u73fe\u6642\u4e0d\u5c11\u516c\u95dc\u707d\u96e3\u90fd\u5f9e\u7db2\u4e0a\u767c\u9175\uff0c\u5305\u62ec\u6578\u5e74\u524d\u7684\u300cLancome\u4f55\u97fb\u8a69\u4e8b\u4ef6\u300d\uff0c\u4ee5\u81f3\u8fd1\u5e74\u5e38\u898b\u7684\u7db2\u6c11\u62b5\u5236\u3001\u72d9\u64ca\u7b49\uff0c\u90fd\u9700\u8981\u5f9e\u793e\u4ea4\u5a92\u9ad4\u8046\u807d\u4e2d\u767c\u73fe\uff0c\u5373\u6642\u532f\u5831\u3001\u56de\u61c9\u53ca\u76e3\u6e2c\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4ee5\u907f\u514d\u4e8b\u4ef6\u6301\u7e8c\u767c\u9175\u3002\u7136\u800c\u6a5f\u69cb\u516c\u95dc\u4e8b\u52d9\u7e41\u91cd\uff0c\u7121\u6cd5\u9577\u6642\u9593\u76e3\u6e2c\u7db2\u7d61\uff0c\u61c9\u5982\u4f55\u767c\u73fe\u53ca\u8655\u7406\u5371\u6a5f\u3001\u7dad\u8b77\u54c1\u724c\u5f62\u8c61\uff1f\u4ee5\u4e0b\u6211\u5011\u5c07\u9010\u6b65\u62c6\u89e3\u516c\u95dc\u4f7f\u7528\u793e\u4ea4\u8046\u807d\u4e09\u90e8\u66f2<\/strong>\uff1a<\/p>\n

 <\/p>\n

\u5b78\u8005\u5c08\u8a2a\uff1a\u5982\u4f55\u5728\u6578\u78bc\u4e16\u4ee3\u8655\u7406\u516c\u95dc\u707d\u96e3?<\/a><\/p>\n

 <\/p>\n

1. \u9632\u60a3\u65bc\u672a\u7136\u00a0 \u7dca\u8cbc\u7db2\u7d61\u71b1\u8a71<\/strong><\/p><\/blockquote>\n

\u73fe\u6642\u4e0d\u5c11\u516c\u53f8\u7684\u516c\u95dc\u50b3\u8a0a\u90e8\u9580\u90fd\u6709\u6bcf\u65e5\u526a\u5831\u7684\u7fd2\u6163\uff0c\u5e0c\u671b\u4e86\u89e3\u516c\u53f8\uff0f\u6a5f\u69cb\u5728\u516c\u773e\u53ca\u5a92\u9ad4\u4e2d\u7684\u5f62\u8c61\uff0c\u4e26\u5411\u9ad8\u5c64\u532f\u5831\uff0c\u4f5c\u6c7a\u7b56\u7684\u53c3\u8003\u3002\u7136\u800c\u7d14\u7cb9\u4ee5\u526a\u5831\u6a21\u5f0f\uff0c\u5f80\u5f80\u82b1\u6389\u5927\u91cf\u4eba\u529b\u7269\u529b\uff0c\u6210\u672c\u9ad8\u6602\uff0c\u4ea6\u7121\u6cd5\u8ffd\u8d95\u4e0a\u8b8a\u5316\u842c\u5343\u3001\u5ee3\u6cdb\u6563\u64ad\u7684\u7db2\u6c11\u8ad6\u8abf\u3002\u793e\u4ea4\u8046\u807d\u5247\u53ef\u52a9\u516c\u53f8\u5ee3\u6cdb\u5feb\u901f\u6536\u96c6\u7db2\u7d61\u4e0a\u54c1\u724c\u6216\u8b70\u984c\u76f8\u95dc\u7684\u8a55\u8ad6\uff0c\u4e26\u4ee5\u667a\u80fd\u7cfb\u7d71\u627e\u51fa\u5176\u4e2d\u5177\u6f5b\u5728\u98a8\u96aa\u7684\u71b1\u8a71<\/strong>\uff0c\u8b93\u516c\u95dc\u4eba\u54e1\u6bcf\u5929\u53ea\u9700\u82b1\u8cbb\u6578\u5206\u9418\uff0c\u5c31\u53ef\u4ee5\u7dca\u8cbc\u7db2\u6c11\u8a55\u8ad6\uff0c\u76e1\u65e9\u767c\u73fe\u7db2\u6c11\u7126\u9ede\u53ca\u5371\u6a5f\u6240\u5728\uff0c\u9632\u60a3\u65bc\u672a\u7136\u3002<\/p>\n

\u6e90\u5927\u6bcf\u65e5\u901f\u905e<\/strong>\u6536\u96c6\u5404\u5927\u5e73\u53f0\u6700\u71b1\u3001\u6700\u65b0\u5e16\u6587\uff0c\u5b9a\u6642\u5b9a\u5019\u9001\u5230\u4f60\u7684\u90f5\u7bb1\u3002\u7121\u8ad6\u662f\u75ab\u60c5\u6d88\u606f\u3001\u6a5f\u69cb\u7db2\u7d61\u71b1\u8a71\u3001\u7af6\u722d\u5c0d\u624b\u52d5\u4f5c\u90fd\u80fd\u4e00\u773c\u95dc\u4e03\uff0c\u5148\u4eba\u4e00\u6b65\u638c\u63e1\u6700\u65b0\u52d5\u5411\u3002<\/p>\n

 <\/p>\n

2. \u628a\u63e1\u9ec3\u91d1\u6642\u9593\u00a0 \u76e1\u65e9\u767c\u73fe\u76e1\u65e9\u8655\u7406<\/strong><\/p><\/blockquote>\n

\u7576\u516c\u95dc\u5371\u6a5f\u51fa\u73fe\uff0c\u6211\u5011\u5fc5\u9808\u8981\u628a\u63e1\u300c\u9ec3\u91d1\u5c0f\u6642\u300d\uff0c\u76e1\u65e9\u767c\u73fe\u4e26\u90e8\u7f72\u61c9\u5c0d\uff0c\u4ee5\u514d\u5371\u6a5f\u6301\u7e8c\u767c\u9175\u3002\u5728\u7db2\u7d61\u6642\u4ee3\uff0c\u516c\u95dc\u5371\u6a5f\u7684\u751f\u547d\u9031\u671f\u5df2\u51fa\u73fe\u6975\u5927\u8b8a\u5316\uff0c\u4e8b\u4ef6\u5f80\u5f80\u4e0d\u6703\u81ea\u7136\u6de1\u5316\uff0c\u4e00\u6ce2\u5371\u6a5f\u5f8c\u6703\u8fce\u4f86\u53e6\u5916\u4e00\u6ce2<\/strong>\uff0c\u56e0\u6b64\u628a\u63e1\u6642\u9593\u8655\u7406\u3001\u89e3\u91cb\u3001\u56de\u61c9\uff0c\u53ef\u4ee5\u66f4\u6709\u6548\u4fdd\u8b77\u6a5f\u69cb\u5f62\u8c61\u3002<\/p>\n

\u7136\u800c\u5927\u578b\u6a5f\u69cb\u7684\u6c7a\u7b56\u6d41\u7a0b\u56b4\u8b39\uff0c\u9047\u4e0a\u300c\u516c\u95dc\u707d\u96e3\u300d\uff0c\u5176\u4e2d\u53ef\u80fd\u6d89\u53ca\u793e\u4ea4\u5a92\u9ad4\u7de8\u8f2f\u3001\u516c\u95dc\u90e8\u9580\u3001\u6cd5\u5f8b\u5718\u968a\u3001\u7ba1\u7406\u5c64\u3001\u524d\u7dda\u670d\u52d9\u54e1\u5de5\u7b49\uff0c\u9700\u8981\u6642\u9593\u5546\u8a0e\u53ca\u8abf\u914d\u3002\u5982\u679c\u7f3a\u4e4f\u7db2\u7d61\u76e3\u6e2c\u53ca\u8b66\u5831\u7cfb\u7d71\uff0c\u5f80\u5f80\u767c\u73fe\u6642\u5df2\u7d93\u6d41\u50b3\u751a\u5ee3\uff0c\u4ee4\u6a5f\u69cb\u63aa\u624b\u4e0d\u53ca\u3002<\/p>\n

\u56e0\u6b64\u793e\u4ea4\u8046\u807d\u5176\u4e2d\u4e00\u500b\u91cd\u8981\u529f\u80fd\u662f\u667a\u80fd\u81ea\u52d5\u9810\u8b66\u7cfb\u7d71\uff0c\u53ef\u5728\u5371\u6a5f\u51fa\u73fe\u521d\u671f\u76e1\u65e9\u901a\u5831<\/strong>\uff0c\u52a9\u516c\u95dc\u66f4\u6709\u6548\u7387\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3002<\/p>\n

\u6e90\u5927\u6578\u64da\u4f01\u696d\u516c\u95dc\u50b3\u8a0a\u65b9\u6848 – \u8a73\u60c5\u6309\u6b64<\/a><\/p>\n

\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u5373\u6642\u9810\u8b66\uff0c<\/strong>\u8a2d\u5b9a\u9748\u6d3b\uff0c\u91dd\u5c0d\u654f\u611f\u8a5e\u3001\u8ca0\u9762\u60c5\u611f\u5b57\u773c\u3001Facebook\u5b32\u5b32\u7b49\u6578\u503c\u7cbe\u6e96\u63a8\u9001\u9810\u8b66\uff0c\u6e1b\u5c11\u7121\u8b02\u7684\u8aa4\u5831\u3002\u8ca0\u8cac\u4eba\u53ef\u4ee5\u96fb\u90f5\u6216\u5373\u6642\u901a\u4fe1\u8edf\u4ef6\u63a5\u6536\u9810\u8b66\uff0c\u96a8\u6642\u96a8\u5730\u63d0\u524d\u62c6\u5f48\u7121\u96e3\u5ea6\u3002<\/p>\n

 <\/p>\n

3. \u9577\u671f\u76e3\u6e2c\u00a0 \u8a02\u7acbKPI\u53ca\u65e5\u5e38\u64cd\u4f5c\u6d41\u7a0b<\/strong><\/p><\/blockquote>\n

\u8981\u9577\u9060\u7ba1\u7406\u6a5f\u69cb\u5f62\u8c61\uff0c\u6a5f\u69cb\u4ea6\u61c9\u8a72\u300c\u4e3b\u52d5\u51fa\u64ca\u300d\u3002\u9664\u4e86\u5c0f\u5fc3\u7ffc\u7ffc\u614e\u9632\u5371\u6a5f\u51fa\u73fe\uff0c\u628a\u793e\u4ea4\u8046\u807d\u52a0\u5165\u4f60\u7684\u65e5\u5e38\u904b\u4f5c\u6d41\u7a0b\uff0c\u53ef\u66f4\u6709\u6548\u7ba1\u7406\u597d\u7db2\u7d61\u5f62\u8c61\uff0c\u9577\u9060\u66f4\u6709\u5229\u6a5f\u69cb\u8207\u7db2\u6c11\u5efa\u7acb\u826f\u597d\u95dc\u4fc2\u3002<\/p>\n

\u5982\u6a5f\u69cb\u6709\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u7de8\u8f2f\u53ef\u4f7f\u7528\u793e\u4ea4\u8046\u807d\u767c\u6398\u71b1\u8a71\uff0c\u52a0\u5f37\u767c\u5e16\u6548\u679c\u3002\u5982\u793e\u4ea4\u5a92\u9ad4\u4e26\u975e\u6a5f\u69cb\u4e3b\u8981\u5c0d\u5916\u6e9d\u901a\u6e20\u9053\uff0c\u85c9\u7531\u793e\u4ea4\u8046\u807d\uff0c\u6a5f\u69cb\u4ea6\u6703\u66f4\u4e86\u89e3\u7db2\u6c11\u8a9e\u8a00\u3001\u95dc\u6ce8\u9ede\u3001\u71b1\u8a71\u7b49\uff0c\u5c0d\u6a5f\u69cb\u5f62\u8c61\u6709\u5e6b\u5fd9\u3002<\/p>\n

\u6e90\u5927\u6578\u64da\u7684\u793e\u4ea4\u8046\u807d\u667a\u80fd\u5e73\u53f0<\/strong><\/a>\u66f4\u9032\u4e00\u6b65\u5e6b\u4f60\u70ba\u6a5f\u69cb\u7db2\u4e0a\u5f62\u8c61\u642d\u5efa\u6307\u6578\uff0c\u8a02\u7acbKPI\uff0c\u52a0\u4e0a\u667a\u80fd\u5831\u544a\u529f\u80fd\uff0c\u65b9\u4fbf\u6240\u6709\u80cc\u666f\u7684\u516c\u95dc\u50b3\u8a0a\u4eba\u54e1\u64cd\u4f5c\uff0c\u8fc5\u901f\u878d\u5165\u4f60\u7684\u696d\u52d9\u6d41\u7a0b\u3002<\/p>\n

 <\/p>\n

\u6e90\u5927\u6578\u64da\u6df1\u77e5\u4e0d\u5c11\u6a5f\u69cb\u672a\u6709\u793e\u7fa4\u8046\u807d\u7d93\u9a57\uff0c\u7279\u5225\u63d0\u4f9b\u5165\u9580\u65b9\u6848\uff0c\u4f4e\u9580\u6abb\uff0c\u4e3b\u6253\u8f15\u91cf\u6613\u7528\uff0c\u8cbb\u7528\u53ca\u57f9\u8a13\u6240\u9808\u7684\u6642\u9593\u6210\u672c\u90fd\u5927\u5e45\u964d\u4f4e\u3002<\/strong>\u806f\u7d61\u6211<\/a>\u5011<\/a><\/strong>\uff0c\u7d22\u53d6\u65b9\u6848\u8a73\u60c5<\/strong><\/p>\n

 <\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

\u6e90\u5927\u64c5\u9577\u793e\u6703\u6642\u4e8b\u76e3\u6e2c\uff0c\u64c1\u6709\u8d85\u904e\u5341\u5e74\u7684\u7d93\u9a57\uff0c\u6709\u5225\u65bc\u5e02\u9762\u5e38\u898b\u5546\u696d\u5316\u65b9\u6848\uff0c\u66f4\u9069\u5408\u653f\u5e9c\u53ca\u534a\u653f\u5e9c\u6a5f\u69cb\u3001\u6148\u5584\u5718\u9ad4\u3001\u516c\u5171\u4e8b\u696d\u7b49\u6a5f\u69cb\u638c\u63e1\u793e\u6703\u98a8\u5411\uff0c\u6191\u7cb5\u8a9e\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\uff0c\u7167\u9867\u9999\u6e2f\u7368\u7279\u7684\u7db2\u7d61\u751f\u614b\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

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\u00a0<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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