{"id":2294,"date":"2023-02-27T10:42:35","date_gmt":"2023-02-27T02:42:35","guid":{"rendered":"https:\/\/www.umaxdata.com\/publish\/?p=2294"},"modified":"2023-02-27T11:24:44","modified_gmt":"2023-02-27T03:24:44","slug":"2023-hk-digital-advertising-landscape","status":"publish","type":"post","link":"https:\/\/www.umaxdata.com\/publish\/2023\/02\/27\/2023-hk-digital-advertising-landscape\/","title":{"rendered":"2023 HK Digital Advertising Landscape: An in-depth Analysis of the Current State, Obstacles, and Prospects"},"content":{"rendered":"

Online advertising has become a ubiquitous aspect of modern life. In the third quarter of 2022, local advertising spending reached 7.5 billion dollars, with a 4% yearly increase. Meanwhile, social media advertising spending also increased by 12%. In the third quarter, Facebook and Instagram advertising spending saw yearly increases of 4% and 41% respectively. For businesses, more advertising means more opportunities for growth. But for consumers, what is the impact of online advertising on their daily lives?<\/p>\n

 <\/p>\n

We collaborated with AIM – Hong Kong Association of Interactive Marketing, and focus on online big data from November 2021 to December 2022, to analyze netizens’ discussions on online advertising from major social media and online news.<\/p>\n

 <\/p>\n

Key Findings as follows:
\n1. Discussion on the 8 major concerns about online advertising
\n2. Which ad type has the most negative attitude?
\n3. Are KOL and testimonials the most effective promotional elements?
\n4. Commonly used promotional selling points in 9 major industries
\n5. 3 suggestions to improve your advertising strategies<\/p>\n

 <\/p>\n

Download Report:
\nhttps:\/\/www.umaxdata.com\/landingpage\/2023_HK_Digital_Advertising_Landscape\/<\/a> (Chinese ver.)
\nhttps:\/\/www.umaxdata.com\/landingpage\/2023_HK_Digital_Advertising_Landscape-en\/<\/a> (English ver.)<\/p>\n

 <\/p>\n

We deliver the right data, sharp insights & innovative tools.
\nContact us at info@umaxdata.com to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online advertising has become a ubiquitous aspect of mo […]<\/p>\n","protected":false},"author":50,"featured_media":2291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[202,191,160],"yoast_head":"\n2023 HK Digital Advertising Landscape: An in-depth Analysis of the Current State, Obstacles, and Prospects - \u6e90\u5927\u9999\u6e2f - https:\/\/www.umaxdata.com<\/title>\n<meta name=\"description\" content=\"Online advertising has become a ubiquitous aspect of modern life. 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