{"id":2021,"date":"2022-08-19T18:06:31","date_gmt":"2022-08-19T10:06:31","guid":{"rendered":"https:\/\/www.umaxdata.com\/publish\/?p=2021"},"modified":"2022-08-22T17:38:24","modified_gmt":"2022-08-22T09:38:24","slug":"%e9%a6%99%e6%b8%af%e4%ba%ba%e6%80%8e%e9%ba%bc%e7%9c%8b-instagram-2022-%e5%b9%b4%e6%9b%b4%e6%96%b0%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.umaxdata.com\/publish\/2022\/08\/19\/%e9%a6%99%e6%b8%af%e4%ba%ba%e6%80%8e%e9%ba%bc%e7%9c%8b-instagram-2022-%e5%b9%b4%e6%9b%b4%e6%96%b0%ef%bc%9f\/","title":{"rendered":"Market Insights\ufe30\u9999\u6e2f\u4eba\u600e\u9ebc\u770b Instagram 2022 \u5e74\u66f4\u65b0"},"content":{"rendered":"

Instagram \u65bc 2022 \u5e74\u9023\u4e32\u63a8\u51fa\u591a\u9805\u66f4\u65b0\uff0c\u5305\u62ec\u5728 Home Feed \u52a0\u5165\u5927\u91cf\u63a8\u85a6\u8cbc\u6587\u3001\u66f4\u6539\u6f14\u7b97\u6cd5\u63a8\u5ee3 Reels\u3001\u628a\u5f71\u7247\u8b8a\u6210 Reels\u3001\u5168\u65b0 Following \u8207 Favorites Feed \u7b49\uff0c\u66f4\u52a0\u66fe\u7d93\u6e2c\u8a66\u5168\u87a2\u5e55\u7248\u9762\u8a2d\u8a08\uff0c\u60f9\u4f86\u570b\u969b\u7528\u6236\u8ca0\u8a55\u53cd\u5c0d\u3002\u9999\u6e2f\u7684\u7528\u6236\u600e\u9ebc\u770b\u9019\u4e9b\u66f4\u65b0\uff1f\u65b0\u63aa\u65bd\u6709\u6c92\u6709\u6539\u8b8a\u4ed6\u5011\u7684\u4f7f\u7528\u7fd2\u6163\uff1f\u54c1\u724c\u61c9\u8a72\u600e\u6a23\u8abf\u7bc0\u71df\u92b7\u7b56\u7565\u61c9\u5c0d\uff1f<\/p>\n

\u6e90\u5927\u6578\u64da\u8207\u6578\u78bc\u71df\u92b7\u516c\u53f8Fimmick Limited (Fimmick)<\/a> \u5408\u4f5c\u9032\u884c\u76f8\u95dc\u7814\u7a76\uff0c\u900f\u904e\u6e90\u5927\u6578\u64da\u7684\u5927\u6578\u64da\u5206\u6790\u5e73\u53f0xMiner\u63d0\u4f9b\u6280\u8853\u53ca\u6578\u64da\u652f\u63f4\uff0c\u4e26\u7531Fimmick\u9032\u884c\u5206\u6790\u3002<\/p>\n

\u6211\u5011\u5206\u6790\u4e86 2021 \u5e74 11 \u6708\u5230 2022 \u5e74 7 \u6708\u9999\u6e2f\u7db2\u4e0a\u8ac7\u8ad6\u7684\u5167\u5bb9\uff0c\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u9999\u6e2f\u7528\u6236\u8ac7\u8ad6\u4ec0\u9ebc\uff01<\/p>\n

\u9999\u6e2f\u4eba\u8a0e\u8ad6\u6700\u591a\u7684\u662f\u54ea\u500b Instagram \u66f4\u65b0\uff1f<\/h2>\n

\u5728 Instagram \u773e\u591a\u66f4\u65b0\u4e2d\uff0cReels \u7121\u53ef\u7f6e\u7591\u662f\u9999\u6e2f\u4eba\u8a0e\u8ad6\u6700\u591a\u7684\u984c\u76ee\u3002\u6839\u64da Google Trends \u8cc7\u6599\uff0c\u81ea 2021 \u5e74\u5e95\u4ee5\u4f86\u6709\u95dc Reels \u7684\u641c\u7d22\u91cf\u4e00\u76f4\u90fd\u5728\u589e\u9577\u3002
\n\"\"<\/p>\n

\u5728\u6211\u5011\u7684\u5206\u6790\u4e2d\uff0cReels \u9060\u9060\u62cb\u96e2\u5176\u4ed6\u66f4\u65b0\uff0c\u76f8\u95dc\u8a0e\u8ad6\u71b1\u5ea6\u9ad8\u9054 74%\uff01\u5176\u4ed6\u529f\u80fd\u5982\u7f6e\u9802\u529f\u80fd\u548c\u6f14\u7b97\u6cd5\u96d6\u7136\u90fd\u6709\u4e9b\u4eba\u8a0e\u8ad6\uff0c\u4f46\u662f\u71b1\u5ea6\u660e\u986f\u8f03\u4f4e\uff0c\u53ea\u6709 4% \u5de6\u53f3\u3002 \u6709\u8da3\u7684\u662f\uff0cIG filter \u5373\u4f7f\u6c92\u6709\u91cd\u5927\u66f4\u65b0\u71b1\u5ea6\u503c\u4e5f\u670916%\uff0c\u53ef\u898b\u9999\u6e2f\u7db2\u6c11\u5c0d\u65b0\u5167\u5bb9\u683c\u5f0f\u7684\u8208\u8da3\u8f03\u5927\u3002<\/p>\n

\"\"<\/p>\n

\u9999\u6e2f\u4eba\u559c\u4e0d\u559c\u6b61 IG Reels\uff1f<\/h2>\n

Instagram \u8fd1\u6708\u5927\u529b\u63a8\u5ee3 Reels\uff0c\u4e0d\u55ae\u6b62\u5728 Home Feed \u52a0\u5165\u5927\u91cf Reels\uff0c\u751a\u81f3\u81ea\u52d5\u628a\u7531\u516c\u958b\u5e33\u6236\u5206\u4eab\u3001\u9577\u5ea6\u5c11\u65bc 15 \u5206\u9418\u7684\u5f71\u7247\u90fd\u8f49\u5316\u6210 Reels\u3002\u9019\u4e9b\u300c\u6296\u97f3\u5316\u300d\u7684\u8209\u52d5\u5f15\u8d77\u5927\u91cf\u7528\u6236\u4e0d\u6eff\uff0c\u5916\u570b\u66f4\u6709\u4eba\u767c\u8d77\u300cMake Instagram Instagram Again\u300d\u9023\u7f72\u6d3b\u52d5\u8981\u6c42 Instagram \u56de\u5fa9\u539f\u4f86\u7684\u8a2d\u8a08\u3002\u90a3\u9ebc\u9999\u6e2f\u7db2\u6c11\u53c8\u600e\u9ebc\u770b\u5462\uff1f<\/p>\n

\"\"<\/p>\n

\u5728\u6211\u5011\u7684\u5206\u6790\u4e2d\uff0c\u6574\u9ad4\u800c\u8a00\uff0c\u96d6\u7136\u9999\u6e2f\u7db2\u6c11\u4e5f\u5c0d Reels \u6709\u4e9b\u8ca0\u9762\u8a0e\u8ad6\uff0c\u4f46\u5927\u90e8\u4efd\u8a0e\u8ad6\u5167\u5bb9\u5c6c\u65bc\u6b63\u9762\u548c\u4e2d\u6027\uff0c\u5206\u5225\u4f54 51.9% \u53ca 31.2%\u3002\u5728\u9019\u4e9b\u8a0e\u8ad6\u4e2d\uff0c\u6700\u5e38\u63d0\u5230\u7684\u8a5e\u8a9e\u5305\u62ec\u300c\u6559\u5b78\u300d\u3001\u300c\u4f7f\u7528\u300d\u548c\u300c\u5206\u4eab\u300d\u7b49\uff0c\u53ef\u898b\u9999\u6e2f\u7528\u6236\u4e3b\u8981\u95dc\u5fc3\u65b0\u529f\u80fd\u7684\u529f\u80fd\u8207\u7528\u9014\u3002\u81f3\u65bc\u8ca0\u9762\u7684\u8a0e\u8ad6\uff0c\u9999\u6e2f\u7db2\u6c11\u4e3b\u8981\u8457\u91cd Reels \u8207 TikTok\u3001YouTube Shorts\u3001Twitter \u7684\u6bd4\u8f03\uff0c\u4ee5\u53ca\u76f8\u95dc\u5e73\u53f0\u7684\u7528\u6236\u589e\u9577\u3001\u9810\u671f\u767c\u5c55\u8da8\u52e2\u548c\u5f71\u97ff\u7b49\u3002<\/p>\n

\"\"<\/p>\n

\u54c1\u724c\u61c9\u8a72\u63a1\u7528\u600e\u6a23\u7684 Instagram \u71df\u92b7\u7b56\u7565\uff1f<\/h2>\n

\u5f9e\u6578\u64da\u4e2d\u6211\u5011\u53ef\u4ee5\u770b\u51fa\uff0c\u9999\u6e2f\u9867\u5ba2\u666e\u904d\u5c0d Instagram \u66f4\u65b0\u6301\u7a4d\u6975\u7684\u614b\u5ea6\uff0c\u4ea6\u9858\u610f\u5617\u8a66\u65b0\u5167\u5bb9\u683c\u5f0f\u3002\u5982\u679c\u4f60\u5e0c\u671b\u6355\u6349\u9999\u6e2f\u9867\u5ba2\u7684\u6ce8\u610f\u529b\uff0cInstagram Reels \u90fd\u662f\u4f60\u7684\u4e0d\u4e8c\u4e4b\u9078\u3002\u5927\u5bb6\u4e0d\u59a8\u5230 Instagram \u641c\u5c0b\u8207\u4f60\u884c\u696d\u76f8\u95dc\u7684 Reels\uff0c\u770b\u770b\u80fd\u4e0d\u80fd\u89f8\u767c\u4f60\u7684\u9748\u611f\uff01\u4f8b\u5982 F&B \u53ef\u5206\u4eab Reels \u5feb\u901f\u98df\u8b5c\u3001\u7dad\u4fee\u670d\u52d9\u516c\u53f8\u53ef\u5206\u4eab #oddlysatisfying \u6e05\u6d17\u904e\u7a0b\u3001\u6642\u88dd\u54c1\u724c\u53ef\u5206\u4eab\u670d\u98fe\u7684\u5404\u7a2e\u642d\u914d\u65b9\u6cd5\uff0c\u5e8a\u588a\u54c1\u724c\u53ef\u63a8\u51fa\u6795\u982d\u5c64\u5c64\u758a\u6311\u6230\u7b49\u3002<\/p>\n

\u4e0d\u904e\u6709\u4e00\u9ede\u5927\u5bb6\u8981\u5c0f\u5fc3\u3002\u7531\u65bc\u7528\u6236\u5c0d Reels \u529f\u80fd\u9084\u4e0d\u592a\u719f\u6089\uff0c\u5982\u679c\u4f60\u8a08\u5283\u63a8\u884c\u8207 Reels \u6709\u95dc\u7684\u63a8\u5ee3\u6d3b\u52d5\uff0c\u4f8b\u5982\u8981\u6c42\u9867\u5ba2\u5206\u4eab\u4f7f\u7528\u7522\u54c1\u7684 Reels \u5f71\u7247\u4f86\u63db\u53d6\u512a\u60e0\uff0c\u53ef\u80fd\u5c31\u8981\u7279\u5225\u52a0\u5165\u6e05\u6670\u7684\u4f7f\u7528\u8aaa\u660e\uff0c\u4ee5\u5e6b\u52a9\u9867\u5ba2\u9806\u5229\u5b8c\u6210\u6b65\u9a5f\u3002\u81f3\u65bc Instagram \u7684\u9577\u9060\u767c\u5c55\uff0c\u9999\u6e2f\u7db2\u6c11\u4f3c\u4e4e\u6bd4\u8f03\u4fdd\u5b88\u3002\u6211\u5011\u5efa\u8b70\u5927\u5bb6\u5bc6\u5207\u7559\u610f\u884c\u5167\u6700\u65b0\u6d88\u606f\uff0c\u4e26\u9810\u5099\u5f8c\u5099\u65b9\u6848\uff0c\u4ee5\u4fbf\u5728\u65b0\u63aa\u65bd\u63a8\u51fa\u6642\u80fd\u53ca\u61c9\u5c0d\u3002<\/p>\n

\u88fd\u4f5c Instagram Reels \u5c0f\u8cbc\u58eb<\/h2>\n

Tips 1 – \u8a8d\u8b58 Instagram Reels Algorithm<\/p>\n

\u96d6\u7136\u9867\u5ba2\u5c0d\u6f14\u7b97\u6cd5\u8208\u8da3\u4e0d\u5927\uff0c\u4f46\u662f\u4f5c\u70ba marketer \u7684\u4f60\u5c31\u5fc5\u9808\u77e5\u9053\u5982\u4f55\u904b\u7528\u6f14\u7b97\u6cd5\u589e\u52a0\u54c1\u724c\u7684\u66dd\u5149\u91cf\u3002\u7531\u65bc Instagram Reels \u64c1\u6709\u81ea\u5df1\u7684 algorithm\uff0c\u91cd\u9ede\u8207 Post \u548c Explore \u6709\u4e9b\u5206\u5225\uff0c\u56e0\u6b64\u5927\u5bb6\u6163\u5e38\u5728 Instagram post \u7684\u5167\u5bb9\u672a\u5fc5\u80fd\u5728 Reels \u767c\u63ee\u76f8\u540c\u6548\u7528\u3002\u6211\u5011\u5efa\u8b70\u5927\u5bb6\u70ba Reels \u5236\u5b9a\u4e00\u5957\u5c08\u5c6c\u7684\u7b56\u7565\uff0c\u4e26\u591a\u4e9b\u505a\u6e2c\u8a66\u4ee5\u7372\u5f97\u6700\u5927\u56de\u5831\u3002<\/p>\n

Tips 2 – \u517c\u9867 Sound On \u8207 Sound Off<\/p>\n

\u97f3\u6a02\u662f Reels \u7684\u9748\u9b42\u3002\u9078\u7528 Reels \u4e0a\u7684\u71b1\u9580\u97f3\u6a02\u53ef\u5e6b\u52a9\u4f60\u7684 Reels \u767b\u4e0a\u71b1\u9580\u6392\u884c\u699c\u3002\u4e0d\u904e\u53c3\u8003 Hubspot \u4e00\u500b\u95dc\u65bc Instagram Stoires \u7684\u8abf\u67e5\uff0c15% \u7528\u6236\u5f9e\u4f86\u4e0d\u6703\u958b\u555f\u97f3\u6548\u300156% \u7528\u6236\u6709\u6642\u6703\u958b\u555f\u97f3\u6548\uff0c\u53ea\u6709 29% \u7d93\u5e38\u958b\u555f\u97f3\u6548\u3002\u5982\u679c\u5957\u7528\u9019\u6578\u64da\u5230 IG Reels\uff0c\u5373\u662f\u4f60\u7684 Reels \u5fc5\u9808\u540c\u6642\u7167\u9867 Sound On \u8207 Sound Off \u89c0\u773e\u7684\u9700\u8981\u3002\u6211\u5011\u5efa\u8b70\u70ba\u5f71\u7247\u8981\u52a0\u5165\u5b57\u5e55\u89e3\u91cb\uff0c\u4ee5\u78ba\u4fdd\u5927\u90e8\u5206\u7528\u6236\u90fd\u80fd\u770b\u61c2\u4f60\u7684\u5167\u5bb9\u3002<\/p>\n

Tips 3 – \u7559\u610f\u5ee3\u544a\u9650\u5236<\/p>\n

\u96d6\u7136 Reels \u6709\u5f88\u591a\u7cbe\u5f69\u529f\u80fd\uff0c\u4f46\u662f\u539f\u4f86\u4e0d\u662f\u6240\u6709\u529f\u80fd\u90fd\u80fd\u7528\u5728 Reels \u5ee3\u544a\u4e0a\uff0c\u4f8b\u5982 Reels \u5ee3\u544a\u4e0d\u80fd\u4f7f\u7528\u6388\u6b0a\u97f3\u6a02\uff0c\u4e0d\u80fd\u5e36\u6709\u8b8a\u81c9\u6216\u76f8\u6a5f\u7279\u6548\uff0c\u4e0d\u80fd\u6709 GIF\uff0c\u4e0d\u80fd\u6709\u5546\u54c1\u6a19\u7c64\u7b49\u3002\u6211\u5011\u5efa\u8b70\u5927\u5bb6\u5236\u5b9a\u71df\u92b7\u8a08\u5283\u524d\u5148\u4e86\u89e3 Facebook \u76f8\u95dc\u8981\u6c42\u3002<\/p>\n

 <\/p>\n

\u5ef6\u4f38\u95b1\u8b80(1)\u2014\u3010\u4fdd\u96aa\u884c\u696d\u5927\u6578\u64da\u3011\u5e02\u5834\u8d70\u52e2\u53ca\u63a8\u5ee3\u6d3b\u52d5\u7684\u7db2\u7d61\u53cd\u61c9<\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1846&category=3\u00a0<\/a><\/p>\n

\u5ef6\u4f38\u95b1\u8b80(2)\u2014\u300c\u63a8\u85a6\u7cfb\u7d71\u300d\u80fd\u5168\u9762\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u559c\u597d\u55ce\uff1f<\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=1542&category=3<\/a><\/p>\n

\u5ef6\u4f38\u95b1\u8b80(3)\u2014\u54c1\u724c\u8ca0\u9762\u8072\u91cf\u591a=\u516c\u95dc\u707d\u96e3\uff1f\uff1a<\/p>\n

https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=11&category=3<\/a><\/p>\n

\u4e86\u89e3\u6e90\u5927\u6578\u64da\u7684\u5546\u696d\u89e3\u6c7a\u65b9\u6848:
\nhttps:\/\/www.umaxdata.com\/hk\/service-hk.html<\/a><\/p>\n

————————————————————–<\/p>\n

\u6e90\u5927\u6578\u64da\u64c5\u9577\u793e\u6703\u6642\u4e8b\u53ca\u54c1\u724c\u76e3\u6e2c\u548c\u5206\u6790\uff0c\u64c1\u6709\u8d85\u904e\u5341\u5e74\u7684\u7d93\u9a57\uff0c\u5e73\u53f0\u7531\u6dfa\u5165\u6df1\uff0c\u4e0a\u624b\u7c21\u55ae\u3001\u81ea\u7531\u5ea6\u9ad8\uff0c\u9069\u5408\u4f01\u696d\u7684\u516c\u95dc\u3001\u5e02\u5834\u8abf\u67e5\u3001\u7522\u54c1\u7814\u767c\u7b49\u4e0d\u540c\u90e8\u9580\u638c\u63e1\u793e\u6703\u98a8\u5411\uff0c\u6191\u7cb5\u8a9e\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\uff0c\u7167\u9867\u9999\u6e2f\u7368\u7279\u7684\u7db2\u7d61\u751f\u614b\u3002<\/p>\n

\u60f3\u7531\u7db2\u7d61\u8a0e\u8ad6\u5206\u6790\u6c11\u610f\uff1f\u4e86\u89e3\u7db2\u6c11\u6240\u601d\u6240\u60f3\uff1f<\/p>\n

\u7acb\u5373\u96fb\u90f5\u81f3info@umaxdata.com<\/a>\u00a0\uff0c\u7d22\u53d6\u76f8\u95dc\u500b\u6848\u53ca\u6d1e\u5bdf\u5831\u544a\u3002<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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