{"id":1193,"date":"2021-11-30T12:16:20","date_gmt":"2021-11-30T04:16:20","guid":{"rendered":"https:\/\/www.umaxdata.com\/publish\/?p=1193"},"modified":"2021-12-10T14:07:54","modified_gmt":"2021-12-10T06:07:54","slug":"%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%87%b6%e4%ba%ba%e5%8c%85%ef%bc%9a%e4%b8%80%e6%96%87%e5%ad%b8%e6%87%82%e5%85%ac%e9%97%9c%e7%87%9f%e9%8a%b7%e6%87%89%e7%94%a8%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.umaxdata.com\/publish\/2021\/11\/30\/%e7%a4%be%e4%ba%a4%e8%81%86%e8%81%bd%e6%87%b6%e4%ba%ba%e5%8c%85%ef%bc%9a%e4%b8%80%e6%96%87%e5%ad%b8%e6%87%82%e5%85%ac%e9%97%9c%e7%87%9f%e9%8a%b7%e6%87%89%e7%94%a8%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff1a\u4e00\u6587\u5b78\u61c2\u516c\u95dc\u71df\u92b7\u61c9\u7528\u7b56\u7565"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u95b1\u8b80\u6211\u5011\u7684\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff0c\u5feb\u901f\u5b78\u6703\u5982\u4f55\u7531\u96f6\u958b\u59cb\u61c9\u7528\u793e\u4ea4\u8046\u807d\u00a0(Social Listening)\u5de5\u5177\uff0c<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u5c07\u7db2\u7d61\u5927\u6578\u64da\u4ee5\u6df1\u5165\u591a\u89d2\u5ea6\u5206\u6790\uff0c\u8f49\u5316\u70ba\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u4ee5\u5236\u5b9a\u6700\u6709\u6548\u7684\u516c\u95dc\u71df\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u5728\u6b64\u6587\u7ae0\uff0c\u60a8\u5c07\u5b78\u6703\uff1a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><a>\u2714 <\/a><a style=\"background: #9afff1; color: #000000; text-decoration: underline;\" href=\"#jh-01\"><u>\u4ec0\u9ebc\u662f\u793e\u4ea4\u8046\u807d\uff08Social Listening\uff09\uff1f<\/u><\/a><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u2714 <a style=\"background: #9afff1; color: #000000; text-decoration: underline;\" href=\"#jh-02\"> \u4ec0\u9ebc\u4eba\u9069\u7528\u793e\u4ea4\u8046\u807d<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\"><a>\u2714 <\/a> <a style=\"background: #9afff1; color: #000000; text-decoration: underline;\" href=\"#jh-03\">\u793e\u4ea4\u7db2\u7d61\u4e09\u5927\u6311\u6230\uff1a\u767c\u73fe\u3001\u7d71\u8a08\u3001\u5831\u544a<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u2714 <a style=\"background: #9afff1; color: #000000; text-decoration: underline;\" href=\"#jh-04\">\u638c\u63e1\u793e\u4ea4\u8046\u807d5+1 \u8f15\u9b06\u6d1e\u6089\u7db2\u6c11\u60f3\u6cd5<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u2714 <a style=\"background: #9afff1; color: #000000; text-decoration: underline;\" href=\"#jh-05\">\u4e94\u500b\u6b65\u9a5f\u8a2d\u7acb\u5c08\u5c6c\u7684\u793e\u4ea4\u8046\u807d\u65b9\u6848<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u5a92\u9ad4\u5df2\u4f54\u64da\u6211\u5011\u751f\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u6839\u64da\u6578\u64da\u5206\u6790\u516c\u53f8Datareportal\u767c\u8868\u7684<em><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-hong-kong\">Digital 2021 Hong Kong \u5831\u544a<\/a><\/em>\uff0c\u9999\u6e2f\u7684\u7db2\u7d61\u7528\u6236\u4f54\u7e3d\u4eba\u53e3\u768492%\uff0c\u800c\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u9ad8\u905485.6%\u3002\u5546\u754c\u7d1b\u7d1b\u958b\u8a2d\u793e\u4ea4\u5a92\u9ad4\u5e33\u6236\uff0c\u5180\u62c9\u8fd1\u8207\u6f5b\u5728\u5ba2\u6236\u7684\u8ddd\u96e2\u3002\u7136\u800c\uff0c\u7db2\u7d61\u4e0a\u4e94\u82b1\u516b\u9580\u7684\u793e\u4ea4\u5e73\u53f0\u548c\u5a92\u9ad4\u6e67\u73fe\uff0c\u4f8b\u5982Telegram\u3001<a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=19&amp;category=3\">MeWe<\/a>\u7b49\uff0c\u7db2\u6c11\u7684\u8a0e\u8ad6\u8072\u97f3\u904d\u4f48\u6574\u500b\u7db2\u7d61\uff0c\u4f01\u696d\u6839\u672c\u7121\u6cd5\u55ae\u9760\u4eba\u624b\u9032\u884c\u8ffd\u8e64\u548c\u5206\u6790\uff0c\u53d6\u5f97\u6709\u50f9\u503c\u8cc7\u8a0a\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><a id=\"jh-01\"><\/a>\u8fd1\u5e74\uff0c\u793e\u4ea4\u8046\u807d(Social Listening)\u5728\u5546\u754c\u5f15\u767c\u71b1\u70c8\u8a0e\u8ad6\uff0c\u4f01\u696d\u90fd\u5e0c\u671b\u900f\u904e\u79d1\u6280\uff0c\u5354\u52a9\u4f01\u696d<span style=\"color: #008080;\">\u5feb\u901f\u6709\u6548\u7387\u4e26\u7cbe\u6e96\u7684\u5206\u6790\u5e02\u5834\u8da8\u52e2<\/span>\uff0c\u4e26<span style=\"color: #008080;\">\u5236\u5b9a\u6700\u5408\u9069\u7684\u516c\u95dc\u71df\u92b7\u7b56\u7565<\/span>\u3002\u5230\u5e95\u793e\u4ea4\u8046\u807d\u662f\u751a\u9ebc\uff1f\u53c8\u8a72\u5982\u4f55\u61c9\u7528\uff1f\u4e0b\u6587\u5c07\u70ba\u4f60\u5011\u4e00\u4e00\u62c6\u89e3\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u4ec0\u9ebc\u662f\u793e\u4ea4\u8046\u807d\uff08Social Listening\uff09\uff1f<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d(Social Listening)\u4e3b\u8981\u7531<span style=\"color: #008080;\">\u300c\u76e3\u6e2c\u300d<\/span>\u53ca<span style=\"color: #008080;\">\u300c\u5206\u6790\u300d<\/span>\u7d44\u6210\uff0c\u662f\u4e86\u89e3\u5e02\u5834\u7684\u91cd\u8981\u4e00\u74b0\u3002\u7b2c\u4e00\u6b65\u662f\u300c\u76e3\u6e2c\u300d\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u8ffd\u8e64\u5c0d\u54c1\u724c\u3001\u7522\u54c1\u53ca\u7af6\u722d\u8005\u7b49\u95dc\u9375\u5b57\uff0c\u5f9e\u800c<span style=\"color: #008080;\">\u767c\u73fe\u8a0e\u8ad6<\/span>\uff1b\u4e4b\u5f8c\u900f\u904e\u300c\u5206\u6790\u300d\u76f8\u95dc\u8a0e\u8ad6\uff0c<span style=\"color: #008080;\">\u627e\u51fa\u6709\u52a9\u6c7a\u7b56\u7684\u6d1e\u5bdf\uff0c\u4e26\u8abf\u6574\u7b56\u7565\u3001\u56de\u61c9\u610f\u898b\u7b49<\/span>\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><a id=\"jh-02\"><\/a>\u793e\u4ea4\u8046\u807d(Social Listening)\u8207\u793e\u4ea4\u5a92\u9ad4\u76e3\u6e2c(social media monitoring)\u4e0d\u540c\uff0c\u5f8c\u8005\u4e3b\u8981\u95dc\u6ce8\u4e92\u52d5\u91cf\u3001\u8a0e\u8ad6\u91cf\u7b49\u6578\u5b57\u5347\u8dcc\uff0c\u800c\u793e\u4ea4\u8046\u807d\u66f4\u8457\u91cd\u6578\u5b57\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u4f8b\u5982\u7db2\u6c11\u5c0d\u54c1\u724c\u7684\u770b\u6cd5\u3001\u60c5\u611f\u8b8a\u5316\u7b49\uff0c\u70ba\u5e02\u5834\u71df\u92b7\u751a\u81f3\u7522\u54c1\u958b\u767c\u5e36\u4f86\u5e6b\u52a9\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u76f8\u95dc\u6587\u7ae0\u2014\u5e02\u5834\u54c1\u724c\u5206\u6790\u5fc5\u5099\uff1a\u6587\u672c\u5206\u6790\u52a9\u6c7a\u7b56\u8005\u5224\u65b7\u5f62\u52e2\uff1a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=23&amp;category=3\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=23&amp;category=3<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u61c9\u7528\u7bc4\u7587\u6db5\u84cb\u6c11\u5b98\u5546<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7e3d\u62ec\u800c\u8a00\uff0c\u793e\u4ea4\u8046\u807d(Social Listening)\u662f\u6bcf\u65e5\u5728\u793e\u4ea4\u5a92\u9ad4\u9032\u884c\u54c1\u724c\u8ffd\u8e64\uff0c\u70ba\u54c1\u724c\u7684\u6574\u9ad4\u63a8\u5ee3\u7b56\u7565\u63d0\u4f9b\u5927\u65b9\u5411\uff0c\u4ee5\u53ca\u6539\u5584\u65b9\u6848\u3002\u4f46\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u7684\u61c9\u7528\u4e26\u4e0d\u9650\u65bc\u5546\u696d\u6a5f\u69cb\uff0c\u653f\u5e9c\u90e8\u9580\uff0c\u751a\u81f3\u975e\u653f\u5e9c\u6a5f\u69cb\u90fd\u53ef\u4ee5\u61c9\u7528\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>1. B2C (Business To Customer)<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u5c0d\u65bcB2C\u7684\u4f01\u696d\u800c\u8a00\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u70ba\u4ed6\u5011\u63d0\u4f9b<span style=\"color: #008080;\">\u5f97\u77e5\u9867\u5ba2\u53cd\u97ff\u7684\u6709\u6548\u9014\u5f91<\/span>\uff0c\u4f8b\u5982\u9867\u5ba2\u5c0d\u4f01\u696d\u7684\u8a55\u50f9\u662f\u6b63\u9762\u9084\u662f\u8ca0\u9762\u3001\u54ea\u4e9b\u7522\u54c1\u7684\u8a0e\u8ad6\u5ea6\u6700\u9ad8\u3001\u6536\u96c6\u56de\u994b\uff0c\u4ee5\u53ca\u95dc\u65bc\u9867\u5ba2\u7684\u756b\u8c61\u5206\u6790\u3002\u4f01\u696d\u53ef\u5229\u7528\u9019\u4e9b\u6578\u64da\u5c31\u71df\u92b7\u7b56\u7565\u9032\u884c\u7814\u7a76\uff0c\u4f8b\u5982\u5728\u958b\u95e2\u65b0\u7684\u7522\u54c1\u5e02\u5834\u6642\uff0c\u4e86\u89e3\u5927\u773e\u5c0d\u8a72\u5e02\u5834\u7684\u95dc\u6ce8\u9ede\uff0c\u540c\u6642\u4e86\u89e3\u73fe\u6709\u5ba2\u6236\u5c0d\u65b0\u7522\u54c1\u662f\u5426\u611f\u8208\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>2. B2B (Business To Business)<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d(Social Listening)\u53ef\u70baB2B\u4f01\u696d\u63d0\u4f9b<span style=\"color: #008080;\">\u7af6\u722d\u57fa\u6e96\uff08competitive benchmarking\uff09<\/span>\uff0c\u4e86\u89e3\u6f5b\u5728\u5ba2\u6236\u4e4b\u9918\uff0c\u4ea6\u53ef\u6aa2\u8996\u7af6\u722d\u5c0d\u624b\u4e2d\uff0c\u8ab0\u64c1\u6709\u6700\u5927\u767c\u8a00\u6b0a\uff0c\u4e26\u7559\u610f\u7740\u4ed6\u5011\u7684\u6700\u65b0\u52d5\u5411\u3002\u8209\u4f8b\uff0c\u4e0d\u540c\u7684\u5316\u599d\u54c1\u54c1\u724c\u5728\u63a8\u51fa\u65b0\u7522\u54c1\u524d\uff0c\u9700\u8981\u5148\u4e86\u89e3\u540c\u884c\u662f\u5426\u6709\u985e\u4f3c\u7684\u7522\u54c1\u3001\u5176\u8a55\u50f9\u5982\u4f55\u7b49\u8cc7\u8a0a\uff0c\u5f9e\u800c\u5728\u9032\u884c\u5e02\u5834\u71df\u92b7\u6642\uff0c\u907f\u514d\u72af\u540c\u4e00\u932f\u8aa4\uff0c\u751a\u6216\u907f\u958b\u8207\u5c0d\u624b\u4f7f\u7528\u76f8\u985e\u4f3c\u7684\u71df\u92b7\u624b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u540c\u6642\uff0c\u9577\u671f\u59a5\u5584\u7ba1\u7406\u516c\u53f8\u65bc\u7db2\u7d61\u4e0a\u7684\u5f62\u8c61\u6709\u52a9<span style=\"color: #008080;\">\u5efa\u7acb\u826f\u597d\u5546\u8b7d<\/span>\uff0c\u5c0d\u4eba\u624d\u62db\u652c\u3001\u7372\u53d6\u512a\u79c0\u5408\u4f5c\u4f19\u4f34\u3001\u63d0\u5347\u54c1\u724c\u50f9\u503c\u7b49\u5c24\u5176\u91cd\u8981\u3002\u800c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u80fd\u6709\u6548\u76e3\u5bdf\u54c1\u724c\u50f9\u503c\u548c\u8cea\u7d20\uff0c\u5e6b\u52a9\u4f01\u696d\u7372\u53d6\u5408\u9069\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u4f8b\u5982\u5354\u52a9\u4f01\u696d\u7533\u8acbIPO\u7684\u516c\u53f8\uff0c\u4fbf\u53ef\u4ee5\u5229\u7528\u793e\u4ea4\u8046\u807d(Social Listening)\u5c31\u4f01\u696d\u7684\u5f62\u8c61\u3001\u904e\u53bb\u7684\u8f3f\u8ad6\u9032\u884c\u5be9\u67e5\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>3. \u653f\u5e9c<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u653f\u5e9c\u5728\u63a8\u51fa\u65b0\u653f\u7b56\u6642\uff0c\u5f80\u5f80\u5e0c\u671b\u5f97\u77e5\u5e02\u6c11\u7684\u53cd\u61c9\uff0c\u900f\u904e\u793e\u4ea4\u8046\u807d(Social Listening)\u5e73\u53f0\u6216\u5de5\u5177\uff0c\u653f\u5e9c\u53ef\u4ee5<span style=\"color: #008080;\">\u4e86\u89e3\u653f\u7b56\u8a0e\u8ad6\u5ea6\u3001\u6295\u8a34\u6578\u5b57\u53ca\u5167\u5bb9\uff0c\u4ee5\u53ca\u5e02\u6c11\u5c0d\u65b0\u653f\u7b56\u7684\u53cd\u994b<\/span>\uff0c\u4ea6\u53ef\u85c9\u6b64\u5f97\u77e5\u8a0a\u606f\u7684\u50b3\u9054\u5ea6\u3001\u89f8\u53ca\u7684\u7fa4\u7d44\u3001\u4e0d\u540c\u6301\u4efd\u8005\u7684\u89c0\u9ede\u53ca\u7591\u616e\uff0c\u5f9e\u800c\u4e86\u89e3\u5e02\u6c11\u7684\u60f3\u6cd5\uff0c\u4e26\u66f4\u6709\u6548\u91dd\u5c0d\u6027\u50b3\u9054\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>4. \u6148\u5584\u5718\u9ad4\/\u975e\u653f\u5e9c\u6a5f\u69cb<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\"><a id=\"jh-03\"><\/a>\u6148\u5584\u5718\u9ad4\u548c\u975e\u653f\u5e9c\u6a5f\u69cb\u540c\u6a23\u9700\u8981<span style=\"color: #008080;\">\u4e86\u89e3\u5927\u773e\u5c31\u4e0d\u540c\u8b70\u984c\u7684\u8f3f\u8ad6\u65b9\u5411<\/span>\uff0c\u900f\u904e\u5f97\u6089\u95dc\u65bc\u5718\u9ad4\u7684\u8ca0\u9762\u8a00\u8ad6\uff0c\u9032\u884c<span style=\"color: #008080;\">\u5f62\u8c61\u7ba1\u7406<\/span>\u3002\u6148\u5584\u5718\u9ad4\u4e5f\u53ef\u5229\u7528\u529f\u80fd\uff0c<span style=\"color: #008080;\">\u8b58\u5225\u51fa\u5e38\u898f\u6350\u52a9\u8005<\/span>\uff0c\u4e26\u5206\u6790\u4ed6\u5011\u7684\u8a00\u8ad6\uff0c\u6295\u5176\u6240\u597d\u3002\u5047\u8a2d\u4ed6\u5011\u5927\u591a\u6578\u4eba\u90fd\u559c\u6b61\u72d7\uff0c\u5718\u9ad4\u53ef\u4ee5\u5728\u4e0b\u4e00\u6b21\u7684\u5ba3\u50b3\u63a8\u5ee3\u4e2d\u52a0\u5165\u72d7\u7684\u5143\u7d20\uff0c\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u793e\u4ea4\u7db2\u7d61\u4e09\u5927\u6311\u6230\uff1a\u767c\u73fe\u3001\u7d71\u8a08\u3001\u5831\u544a<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d(Social Listening)\u5c24\u5176\u9069\u7528\u65bc\u5f9e\u4e8b\u516c\u95dc\u6216\u5e02\u5834\u71df\u92b7\u5de5\u4f5c\u7684\u4eba\u58eb\uff0c\u4ed6\u5011\u65e2\u8981<span style=\"color: #008080;\">\u7559\u610f\u5e02\u5834\u8da8\u52e2<\/span>\uff0c\u53c8\u8981<span style=\"color: #008080;\">\u9810\u9632\u516c\u95dc\u5371\u6a5f<\/span>\uff0c\u6545\u96a8\u6642\u76e3\u63a7\u7740\u7db2\u4e0a\u7684\u8f3f\u8ad6\u60c5\u6cc1\uff0c\u662f\u9996\u8981\u7684\u5de5\u4f5c\u4efb\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7136\u800c\uff0c\u8981\u5728\u773e\u591a\u88ab\u5ee3\u6cdb\u61c9\u7528\u7684\u793e\u4ea4\u5a92\u9ad4\uff0c\u5982Facebook\u3001Instagram\u3001YouTube\u3001Telegram\u3001\u8ad6\u58c7\u7b49\u7684\u5e73\u53f0\u4e2d\uff0c<span style=\"color: #008080;\">\u300c\u767c\u73fe\u300d\u6240\u9700\u7684\u8cc7\u8a0a\uff0c\u4e26\u975e\u6613\u4e8b<\/span>\u3002\u5e38\u898b\u5229\u7528Google\u6216\u793e\u4ea4\u5a92\u9ad4\u7684\u641c\u7d22\u529f\u80fd\u9032\u884c\u76e3\u63a7\uff0c\u65e2\u7121\u6cd5\u4e00\u773c\u95dc\u4e03\uff0c\u66f4\u6709\u6a5f\u6703\u53d7\u5176\u6f14\u7b97\u6cd5\u5f71\u97ff\uff0c\u672a\u80fd\u5f97\u5230\u5b8c\u6574\u7d50\u679c\uff0c\u66f4\u9051\u8ad6\u5f9e\u4e2d\u63d0\u7149\u6709\u7528\u7684\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u53e6\u5916\uff0c\u4f5c\u70ba\u5e02\u5834\u71df\u92b7\u7684\u4e00\u54e1\uff0c\u8981\u96a8\u6642\u96a8\u5730\u7559\u610f\u7db2\u4e0a\u6700\u65b0\u7684\u71b1\u9580\u8a71\u984c\uff0c\u70ba\u54c1\u724c\u69cb\u601d\u300c\u8cbc\u5730\u300d\u7684\u5ba3\u50b3\u65b9\u6848\uff0c\u4ee5\u9054\u81f3\u6700\u4f73\u7684\u63a8\u5ee3\u6548\u679c\u3002\u4e0d\u904e\uff0c\u7db2\u7d61\u65e5\u65b0\u6708\u7570\uff0c\u8a0e\u8ad6\u7684\u8a71\u984c\u5343\u8b8a\u842c\u5316\uff0c\u7db2\u6c11\u4ea6\u4e0d\u6642\u8f49\u79fb\u9663\u5730\uff0c\u6240\u8b02\u7684\u300c\u7db2\u7d61\u71b1\u8a71\u300d\u7d14\u5c6c\u500b\u4eba\u611f\u89ba\uff0c\u5be6\u969b\u4e0a\u6709\u591a\u5c11\u4eba\u8a0e\u8ad6\u67d0\u500b\u8a71\u984c\uff0c\u537b\u6b20\u7f3a\u6578\u64da\u652f\u6301\uff0c\u4ee5\u81f4\u7121\u6cd5\u8a55\u4f30\u8a71\u984c\u7684\u71b1\u9580\u7a0b\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u800c\u4e14\uff0c\u5373\u4f7f\u5c31\u540c\u4e00\u8a71\u984c\uff0c\u7531\u65bc\u7db2\u4e0a\u8a0e\u8ad6\u7684\u65b9\u5411\u5404\u7570\uff0c\u610f\u898b\u6563\u4e82\u4e14\u6b20\u7f3a\u7d44\u7e54\uff0c\u516c\u95dc\u548c\u71df\u92b7\u90e8\u9580\u5c31\u7b97\u52aa\u529b\u4e86\u89e3\uff0c\u4ecd\u7f3a\u4e4f\u65b9\u4fbf\u800c\u76f4\u63a5\u7684\u65b9\u6cd5\uff0c\u5411\u4e0a\u53f8\u548c\u5176\u4ed6\u90e8\u9580\u540c\u4e8b\u5831\u544a\u76f8\u95dc\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u9019\u500b\u6642\u5019\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u6216\u53ef\u52a9\u4f60\u4e00\u81c2\u4e4b\u529b\u3002<span style=\"color: #008080;\">\u5176\u4e00\u7ad9\u5f0f\u6574\u5408\u5404\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u7684\u529f\u80fd\uff0c\u53ef\u540c\u6642\u5728\u591a\u500b\u5a92\u9ad4\u641c\u7d22\u540c\u4e00\u95dc\u9375\u5b57\u7684\u5e16\u6587\uff0c\u66f4\u53ef\u4ee5\u6bd4\u8f03\u4e0d\u540c\u5a92\u9ad4\u4f7f\u7528\u8005\u7684\u8a0e\u8ad6\u50be\u5411\uff0c\u65b9\u4fbf\u767c\u73fe\u554f\u984c\u4e4b\u9918\uff0c\u4ea6\u66f4\u6709\u6548\u5206\u914d\u8cc7\u6e90\u548c\u5ee3\u544a\u6295\u653e\u3002<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1210\" style=\"width: 593px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1210\" loading=\"lazy\" class=\"wp-image-1210 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u8072\u91cf\u71b1\u5ea6\u503c.jpg\" alt=\"\u6e90\u5927\u7684HK Pulse\u5e73\u53f0\u80fd\u986f\u793a\u67d0\u7279\u5b9a\u8a71\u984c\u7684\u8072\u91cf\u548c\u71b1\u5ea6\u503c\uff0c\u52a9\u7528\u6236\u4e86\u89e3\u8a71\u984c\u5728\u7db2\u4e0a\u7684\u71b1\u9580\u7a0b\u5ea6\u3002\" width=\"583\" height=\"180\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u8072\u91cf\u71b1\u5ea6\u503c.jpg 592w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u8072\u91cf\u71b1\u5ea6\u503c-300x93.jpg 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><p id=\"caption-attachment-1210\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u7684HK Pulse\u5e73\u53f0\u80fd\u986f\u793a\u67d0\u7279\u5b9a\u8a71\u984c\u7684\u8072\u91cf\u548c\u71b1\u5ea6\u503c\uff0c\u52a9\u7528\u6236\u4e86\u89e3\u8a71\u984c\u5728\u7db2\u4e0a\u7684\u71b1\u9580\u7a0b\u5ea6\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u53e6\u5916\uff0c\u7528\u6236\u53ef\u900f\u904e\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u6216\u5de5\u5177\uff0c\u77e5\u9053\u4e8b\u4ef6\u53ca\u54c1\u724c\u7684\u8a0e\u8ad6\u71b1\u5ea6\uff0c\u4ee5\u53ca\u4e92\u52d5\u7a0b\u5ea6\uff0c\u5f9e\u800c\u771f\u6b63\u8fa8\u5225\u51fa\u300c\u71b1\u8a71\u300d\uff0c\u800c\u975e\u6191\u611f\u89ba\u3001\u300c\u4f30\u4f30\u4e0b\u300d\u3002\u6b64\u5916\uff0c\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u9084\u53ef\u4ee5\u70ba\u54c1\u724c\u5206\u6790\u8a0e\u8ad6\u91cd\u9ede\uff0c\u5373\u4f7f\u662f\u5343\u5947\u767e\u602a\u7684\u7db2\u7d61\u7528\u8a9e\u4ea6\u6709\u6548\u89e3\u69cb\uff0c\u5c07\u7db2\u6c11\u610f\u898b\u5316\u70ba\u6578\u64da\uff0c\u5354\u52a9\u54c1\u724c\u9032\u884c\u6c7a\u7b56\u548c\u6539\u9032\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u9664\u4e86<span style=\"color: #008080;\">\u5c07\u610f\u898b\u6578\u5b57\u5316<\/span>\uff0c\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u9084\u6703<span style=\"color: #008080;\">\u63d0\u4f9b\u5404\u5f0f\u5716\u8868<\/span>\uff0c\u6e05\u6670\u660e\u77ad\u5730\u8868\u9054\u6578\u5b57\u7684\u542b\u610f\uff0c\u8b93\u6578\u64da\u66f4\u52a0\u4e00\u76ee\u4e86\u7136\u3002\u9019\u9805\u529f\u80fd\u7279\u5225\u9069\u5408\u9700\u8981\u6bcf\u65e5\u63d0\u4ea4\u5831\u544a\u6216\u8209\u884c\u4f8b\u6703\u7684\u90e8\u9580\uff0c\u5229\u7528\u5e73\u53f0<span style=\"color: #008080;\">\u5feb\u901f\u88fd\u6210\u5831\u544a\uff0c\u63d0\u5347\u6548\u7387<\/span>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u793e\u4ea4\u8046\u807d (Social Listening)\u7684\u512a\u52e2\u53ca\u61c9\u7528\u7b56\u7565<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u9664\u4e86\u4ee5\u4e0a\u63d0\u5230\u7684\u529f\u80fd\uff0c\u7576\u4f01\u696d\u9762\u5c0d\u4ee5\u4e0b\u60c5\u6cc1\u6642\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u90fd\u80fd\u767c\u63ee\u4f5c\u7528\uff0c\u63d0\u4f9b\u5404\u5f0f\u5404\u6a23\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>1. \u5371\u6a5f\u8655\u7406\u3001\u54c1\u724c\u5065\u5eb7\u53ca\u540d\u8072<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d\u5de5\u5177\u5c0d\u8ca0\u9762\u8a55\u8ad6\u6216\u865b\u5047\u8a55\u8ad6\u7684\u5feb\u901f\u53cd\u61c9\uff0c\u53ef\u4ee5\u9632\u6b62\u54c1\u724c\u9677\u5165\u8072\u8b7d\u5371\u6a5f\u3002\u4f8b\u5982\u6709\u4e9b\u4eba\u6703\u5728\u7db2\u4e0a\u5192\u5145\u54c1\u724c\uff0c\u640d\u5bb3\u54c1\u724c\u8072\u8b7d\uff0c\u82e5\u672a\u80fd\u53ca\u65e9\u767c\u73fe\uff0c\u5c07\u5c0d\u54c1\u724c\u9020\u6210\u56b4\u91cd\u5f71\u97ff\u3002\u800c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u53ef\u5728<span style=\"color: #008080;\">\u77ed\u6642\u9593\u5167\u767c\u73fe\u554f\u984c<\/span>\uff0c\u8b93\u4f01\u696d\u76e1\u5feb\u7cfe\u6b63\u60c5\u6cc1\uff0c\u4e26\u5728\u4e8b\u4ef6<span style=\"color: #008080;\">\u672a\u767c\u9175\u4e4b\u524d\u5e73\u606f\u773e\u6012<\/span>\u3002\u53e6\u5916\uff0c\u7576\u9047\u5230\u9867\u5ba2\u516c\u958b\u6279\u8a55\u54c1\u724c\u7522\u54c1\u6642\uff0c\u82e5\u80fd\u5728\u6279\u8a55\u5ee3\u6cdb\u6563\u64ad\u524d\u767c\u73fe\uff0c\u4ea6\u53ef<span style=\"color: #008080;\">\u907f\u514d\u8f3f\u8ad6\u5931\u63a7\u5730\u767c\u9175<\/span>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u76f8\u95dc\u6587\u7ae0\u2014\u793e\u4ea4\u8046\u807d\u5982\u4f55\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3001\u7ba1\u7406\u5f62\u8c61\uff1f\u5165\u9580\u5fc5\u770b\uff01<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\"><a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=55&amp;category=3\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=55&amp;category=3<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>2. \u884c\u696d\u8da8\u52e2<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u5a92\u9ad4\u76e3\u6e2c\u6709\u52a9\u6d1e\u6089\u5e02\u5834\u5148\u6a5f\uff0c\u800c\u793e\u4ea4\u8046\u807d(Social Listening)\u5247\u53ef\u9032\u4e00\u6b65\u5206\u6790\u8207<span style=\"color: #008080;\">\u884c\u696d\u76f8\u95dc\u7684\u6a19\u7c64\uff08hashtag\uff09<\/span>\uff0c\u4ee5\u53ca<span style=\"color: #008080;\">\u91cd\u8981\u7684\u8a71\u984c<\/span>\uff0c\u4e26<span style=\"color: #008080;\">\u5c31\u5e02\u5834\u8d70\u5411\u63d0\u4f9b\u5efa\u8b70<\/span>\u3002\u5206\u6790\u884c\u696d\u8da8\u52e2\u6709\u52a9\u6307\u51fa\u5e02\u5834\u5dee\u8ddd\uff0c\u5f9e\u4e2d\u5c0b\u627e\u6a5f\u6703\u3002\u6b64\u5916\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u9084\u53ef\u4ee5<span style=\"color: #008080;\">\u8b58\u5225\u51fa\u5c0d\u884c\u696d\u6709\u5f71\u97ff\u7684\u6f5b\u5728\u98a8\u96aa<\/span>\uff0c\u4f8b\u5982\u4e00\u4e9b\u91cd\u5927\u7684\u653f\u6cbb\u53ca\u793e\u6703\u4e8b\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d(Social Listening)\u4e0d\u4f46\u6703\u5b9a\u671f\u66f4\u65b0\u884c\u696d\u8cc7\u8a0a\uff0c\u9084\u6703\u6307\u51fa\u696d\u754c\u6b63\u5728\u61c9\u7528\u4e26\u8a8d\u70ba\u6709\u7528\u7684\u505a\u6cd5\uff0c\u4f8b\u5982\u8fa8\u8a8d\u51fa\u884c\u696d\u5de8\u982d\uff0c\u4ee5\u52a9\u4f60\u7684\u54c1\u724c\u5728\u7db2\u4e0a\u5efa\u7acb\u985e\u4f3c\u5f62\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>3. \u4e86\u89e3\u7af6\u722d\u5c0d\u624b<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u82e5\u4ee5\u4e0a\u6b65\u9a5f\u90fd\u5df2\u6db5\u84cb\uff0c\u4e0b\u4e00\u6b65\u662f\u4e86\u89e3\u4f60\u7684\u884c\u696d\u7af6\u722d\u8005\u3002\u900f\u904e\u793e\u4ea4\u8046\u807d(Social Listening)\uff0c\u4f01\u696d\u80fd<span style=\"color: #008080;\">\u76f4\u63a5\u5c31\u53d7\u773e\u3001\u5ba2\u7fa4\u3001\u6eff\u610f\u5ea6\u53ca\u71df\u904b\u7b56\u7565\uff0c\u8207\u7af6\u722d\u5c0d\u624b\u7684\u8868\u73fe\u9032\u884c\u6bd4\u5c0d<\/span>\uff0c\u4ee5\u52a9\u8fc5\u901f\u8fa8\u8b58\u81ea\u8eab\u54c1\u724c\u7684\u512a\u52e2\uff0c\u4ee5\u53ca\u6709\u5f85\u6539\u5584\u7684\u5730\u65b9\uff0c\u540c\u6642\u4ea6\u53ef<span style=\"color: #008080;\">\u627e\u51fa\u54c1\u724c\u5728\u884c\u696d\u4e2d\u7684\u5b9a\u4f4d\uff0c\u4ee5\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u5f31\u9ede\uff0c\u5f9e\u800c\u7372\u5f97\u7af6\u722d\u512a\u52e2<\/span>\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>4. \u5c0b\u627e\u5408\u9069\u7db2\u7d05 (KOL)<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u8207\u8a8d\u540c\u54c1\u724c\u7406\u5ff5\u7684\u7db2\u7d05(KOL)\u5408\u4f5c\uff0c\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u610f\u60f3\u4e0d\u5230\u7684\u597d\u8655\u3002\u900f\u904e\u793e\u4ea4\u8046\u807d(Social Listening)\uff0c\u4f01\u696d\u80fd\u5728\u7db2\u4e0a\u641c\u5c0b\u66fe\u63d0\u53ca\u5176\u54c1\u724c\u6216\u76f8\u95dc\u8a71\u984c\u7684\u5e16\u6587\u53ca\u5176\u4f5c\u8005\uff0c\u800c\u6700\u5e38\u63d0\u53ca\u7684\uff0c\u6b63\u662f\u53ef\u4ee5\u5408\u4f5c\u7684\u7db2\u7d05\u4eba\u9078\uff0c\u7576\u4e2d\u53ef\u80fd\u4e0d\u4e4f\u5df2\u5177\u4e00\u5b9a\u4eba\u6c23\u7684\u7db2\u7d05\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e0d\u904e\uff0c\u55ae\u6191\u7db2\u7d05\u7684\u76f8\u95dc\u5e16\u6587\u6578\u5b57\uff0c\u4e0d\u80fd\u78ba\u4fdd\u5176\u5f62\u8c61\u7b26\u5408\u54c1\u724c\u7406\u5ff5\u3002\u54c1\u724c\u5728\u6311\u9078\u7db2\u7d05\u524d\uff0c<span style=\"color: #008080;\">\u61c9\u5148\u6aa2\u8996\u5019\u9078\u7db2\u7d05\u904e\u5f80\u7684\u5e16\u6587\u3001\u767c\u8a00\u3001\u51fa\u5e2d\u6d3b\u52d5\u7b49\uff0c\u5f9e\u800c\u4e86\u89e3\u5176\u904e\u5f80\u5f62\u8c61\u53ca\u53d7\u773e<\/span>\uff0c\u4e00\u65b9\u9762\u907f\u514d\u906d\u7121\u8f9c\u6372\u5165\u8f3f\u8ad6\u98a8\u66b4\uff0c\u53e6\u4e00\u65b9\u9762\u4ea6\u80fd\u78ba\u4fdd\u4ed6\u5011\u7684\u8a00\u884c\u7b26\u5408\u54c1\u724c\u5b9a\u4f4d\uff0c\u662f\u7406\u60f3\u7684\u6f5b\u5728\u54c1\u724c\u5927\u4f7f\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>5. \u6d3b\u52d5\u8868\u73fe\u8ffd\u8e64<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u4f7f\u7528\u5c08\u9580\u4e3b\u984c\u7684hashtag\u662f\u6700\u6709\u6548\u589e\u52a0\u6d3b\u52d5\u8986\u84cb\u7387\u53ca\u7528\u6236\u53c3\u8207\u5ea6\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u6545\u9019\u7a2e\u505a\u6cd5\u73fe\u6642\u5341\u5206\u5e38\u898b\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u800c\u76e3\u63a7\u4e0d\u540c\u793e\u4ea4\u7db2\u7d61\u4e0a\u7684\u5728\u7dda\u8a0e\u8ad6\uff0c\u80fd\u5e6b\u52a9\u4f01\u696d\u6536\u96c6\u53ef\u4ee5\u4f7f\u5176\u54c1\u724c\u71df\u92b7\u6d3b\u52d5\u53d7\u76ca\u7684\u6578\u64da\u3002\u900f\u904e\u8ffd\u8e64\u793e\u4ea4\u5a92\u9ad4\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u80fd<span style=\"color: #008080;\">\u81ea\u52d5\u8a08\u7b97\u8986\u84cb\u7387\u3001\u53c3\u8207\u5ea6\u3001\u60c5\u611f\u53cd\u61c9<\/span>\uff0c\u4ee5\u53ca\u5176\u4ed6\u6709\u52a9<span style=\"color: #008080;\">\u8a55\u4f30\u71df\u92b7\u5de5\u4f5c\u7684\u6307\u6a19<\/span>\u3002\u4e26\u53ef\u4ee5\u8f15\u9b06\u5c0e\u51fa\u6578\u64da\uff0c\u5411\u5ba2\u6236\u5c55\u793a\u793e\u4ea4\u8046\u807d\u7684\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=776&amp;category=18\"><img loading=\"lazy\" class=\"aligncenter wp-image-801\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/07\/\u87a2\u5e55\u64f7\u53d6\u756b\u9762-2021-06-29-114145.png\" alt=\"\u3010\u793e\u4ea4\u8046\u807d\uff58Marketing\u3011\u6e90\u5927\u6578\u64da\u5206\u6790\u9999\u6e2f\u5404\u9593\u865b\u64ec\u9280\u884c\u7684\u63a8\u5ee3\u6210\u6548\u53ca\u5e02\u5834\u53cd\u61c9\" width=\"844\" height=\"471\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/07\/\u87a2\u5e55\u64f7\u53d6\u756b\u9762-2021-06-29-114145.png 1200w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/07\/\u87a2\u5e55\u64f7\u53d6\u756b\u9762-2021-06-29-114145-300x168.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/07\/\u87a2\u5e55\u64f7\u53d6\u756b\u9762-2021-06-29-114145-1024x572.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/07\/\u87a2\u5e55\u64f7\u53d6\u756b\u9762-2021-06-29-114145-768x429.png 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=776&amp;category=18\"><strong><span style=\"color: #008080;\">\u6848\u4f8b\u5206\u4eab: \u3010\u793e\u4ea4\u8046\u807d\uff58Marketing\u3011\u6e90\u5927\u6578\u64da\u5206\u6790\u9999\u6e2f\u5404\u9593\u865b\u64ec\u9280\u884c\u7684\u63a8\u5ee3\u6210\u6548\u53ca\u5e02\u5834\u53cd\u61c9<\/span><\/strong><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>6. \u6539\u5584\u5ba2\u6236\u9ad4\u9a57<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u4eba\u5011\u7fd2\u6163\u5728\u7db2\u4e0a\u62b1\u6028\u7522\u54c1\u548c\u670d\u52d9\u9ad4\u9a57\u4e0d\u4f73\u7684\u7d93\u6b77\uff0c\u540c\u6642\u4ea6\u6703\u5728\u7db2\u4e0a\u5c0b\u627e\u554f\u984c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53ca\u8b9a\u63da\u54c1\u724c\u7684\u826f\u597d\u670d\u52d9\u7b49\u3002\u5c0d\u65bc\u5ba2\u6236\u4f86\u8aaa\uff0c\u5728Facebook\u4e0a\u5411\u67d0\u500b\u54c1\u724c\u767c\u8a0a\u606f\uff0c\u6bd4\u5617\u8a66\u806f\u7d61\u5ba2\u670d\u4e2d\u5fc3\u66f4\u5bb9\u6613\uff0c\u9664\u4e86\u4e0d\u7528\u63a5\u807d\u5197\u9577\u7121\u8da3\u7684\u96fb\u8a71\u9304\u97f3\uff0c\u4ea6\u53ef\u907f\u514d\u88ab\u64f1\u7f6e\u6578\u5c0f\u6642\u5f8c\u537b\u5f97\u4e0d\u5230\u56de\u8986\u3002\u8981\u660e\u767d\uff0c\u4eba\u5011\u8a0e\u53ad\u7b49\u5f85\uff0c\u6545\u6108\u65e9\u70ba\u5ba2\u6236\u63d0\u4f9b\u670d\u52d9\u6108\u597d\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><a id=\"jh-04\"><\/a>\u900f\u904e\u793e\u4ea4\u8046\u807d (Social Listening)\u7684\u529f\u80fd\uff0c<span style=\"color: #008080;\">\u54c1\u724c\u53ef\u4ee5\u5728\u767c\u5e03\u65b0\u7522\u54c1\u6216\u670d\u52d9\u5f8c\uff0c\u7acb\u5373\u6536\u96c6\u6709\u95dc\u7684\u554f\u984c\u548c\u6295\u8a34<\/span>\uff0c\u4ee5\u52a9\u5ba2\u6236\u670d\u52d9\u5718\u968a\u76e1\u5feb\u8655\u7406\u4efb\u4f55\u554f\u984c\uff0c\u7522\u54c1\u8a2d\u8a08\u53ca\u5e97\u8216\u7ba1\u7406\u4eba\u54e1\u4ea6\u53ef\u56e0\u61c9\u6295\u8a34<span style=\"color: #008080;\">\u5feb\u901f\u63d0\u51fa\u6539\u5584\u65b9\u6848<\/span>\u3002<\/span><\/p>\n<hr \/>\n<h4><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u638c\u63e1\u793e\u4ea4\u8046\u807d (Social Listening)5+1 \u8f15\u9b06\u6d1e\u6089\u7db2\u6c11\u60f3\u6cd5<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e0a\u6587\u7c21\u55ae\u4ecb\u7d39\u4e86\u793e\u4ea4\u8046\u807d\u662f\u751a\u9ebc\uff0c\u4ee5\u53ca\u53ef\u61c9\u7528\u7684\u7bc4\u7587\u3002\u4f46\u5982\u4f55\u61c9\u7528\u5728\u516c\u95dc\u71df\u92b7\u90e8\u9580\u7684\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u9084\u9700\u591a\u52a0\u89e3\u91cb\u3002\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u529f\u80fd\u773e\u591a\uff0c\u4f46\u5176\u5be6\u53ea\u8981\u5b78\u61c2\u516d\u5927\u529f\u80fd\uff0c\u4fbf\u80fd\u66f4\u65b9\u4fbf\u5feb\u6377\u5730\u4e86\u89e3\u7db2\u6c11\u7684\u60f3\u6cd5\u3002\u4ee5\u4e0b\u5c07\u6703\u4ee5<span style=\"color: #008080;\">\u4eba\u6c23\u58fd\u53f8\u5e97\u300c\u58fd\u53f8\u90ce\u300d<\/span>\u4f5c\u70ba\u4f8b\u5b50\uff0c\u89e3\u8aaa\u54c1\u724c\u5728\u5be6\u969b\u64cd\u4f5c\u6642\uff0c\u53ef\u5982\u4f55\u5229\u7528\u793e\u4ea4\u8046\u807d\u4e86\u89e3\u5e02\u5834\u770b\u6cd5\u53ca\u54c1\u724c\u516c\u773e\u5f62\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>1. \u958b\u555f\u9810\u8b66 \u5373\u6642\u901a\u5831\u516c\u95dc\u5371\u6a5f<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u516c\u95dc\u90e8\u9580\u6bcf\u65e5\u90fd\u8981\u7559\u610f\u5404\u5927\u793e\u4ea4\u5e73\u53f0\u4e0a\u54c1\u724c\u76f8\u95dc\u7684\u52d5\u614b\uff0c\u4ee5\u9632\u9047\u4e0a\u516c\u95dc\u707d\u96e3\u3002\u4e0d\u904e\uff0c\u55ae\u6191\u4eba\u624b\u6839\u672c\u4e0d\u53ef\u80fd\u96a8\u6642\u96a8\u5730\u76e3\u63a7\u7db2\u4e0a\u6240\u6709\u5e73\u53f0\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e0d\u5c11\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u90fd\u6709\u9810\u8b66\u529f\u80fd\uff0c\u65e8\u5728\u63d0\u65e9\u767c\u73fe\u554f\u984c\uff0c\u907f\u514d\u4e0d\u6eff\u548c\u6295\u8a34\u7d2f\u7a4d\uff0c\u53ca\u6642\u89e3\u6c7a\u554f\u984c\u3002\u4e0d\u904e\uff0c\u4e0d\u5c11\u5e73\u53f0\u4ee5\u76e3\u5bdf\u6025\u5347\u7684\u8072\u91cf\u53ca\u4e92\u52d5\u6578\u503c\u4f5c\u70ba\u767c\u51fa\u9810\u8b66\u7684\u6307\u6a19\uff0c\u537b\u6709\u6a5f\u6703\u56e0\u70ba\u7db2\u6c11\u4e0a\u7db2\u7fd2\u6163\uff0c\u6216\u54c1\u724c\u63a8\u5ee3\u800c\u5f15\u767c\u8aa4\u5831\uff0c\u53cd\u800c\u9020\u6210\u56f0\u64fe\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1206\" style=\"width: 903px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1206\" loading=\"lazy\" class=\"wp-image-1206 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66-1024x141.jpg\" alt=\"\u6e90\u5927\u7684\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u901a\u904e\u98a8\u96aa\u5be9\u67e5\u6a5f\u5236\uff0c\u5168\u5929\u5019\u5be6\u6642\u7dca\u5bc6\u76e3\u5bdf\u5404\u793e\u4ea4\u5a92\u9ad4\u3002\" width=\"893\" height=\"123\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66-1024x141.jpg 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66-300x41.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66-768x106.jpg 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66-1536x212.jpg 1536w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u9810\u8b66.jpg 1920w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><p id=\"caption-attachment-1206\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u7684\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u901a\u904e\u98a8\u96aa\u5be9\u67e5\u6a5f\u5236\uff0c\u5168\u5929\u5019\u5be6\u6642\u7dca\u5bc6\u76e3\u5bdf\u5404\u793e\u4ea4\u5a92\u9ad4\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e00\u500b\u9748\u6d3b\u7684\u9810\u8b66\u8a2d\u5b9a\u7cfb\u7d71\u53ef\u4ee5\u66f4\u6df1\u5165\u3001\u66f4\u4ed4\u7d30\u5730\u9032\u884c\u76e3\u6e2c\uff0c\u4f8b\u5982\u7576\u7522\u54c1\u5728\u6e2f\u805e\u7248\u6216\u8ad6\u58c7\u7684\u6642\u4e8b\u7248\u584a\u51fa\u73fe\uff0c\u6216\u8005\u6263\u9023\u4e0d\u6eff\u53ca\u61a4\u6012\u7684\u60c5\u7dd2\u5b57\u773c\u6642\u624d\u767c\u51fa\u8b66\u5831\uff0c\u6e96\u78ba\u5730\u532f\u5831\u5371\u6a5f\uff0c\u7bc0\u7701\u66f4\u591a\u5fc3\u529b\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u7684\u9810\u8b66\u529f\u80fd\u53ef\u5168\u5929\u5019\u5be6\u6642\u7dca\u5bc6\u76e3\u5bdf\u5404\u793e\u4ea4\u5a92\u9ad4\uff0c\u4e26\u6709\u6975\u9ad8\u7684\u9748\u6d3b\u6027\uff0c\u9664\u4e86\u53ef\u4ee5\u76e3\u6e2c\u54c1\u724c\u63d0\u53ca\u91cf\u7684\u7570\u52d5\u5916\uff0c\u66f4\u53ef<span style=\"color: #008080;\">\u6263\u9023\u54c1\u724c\u548c\u5371\u6a5f\u5b57\u773c<\/span>\uff0c\u9810\u5148\u767c\u73fe\u4e0d\u6eff\u6295\u8a34\u3002\u4e26\u5728<span style=\"color: #008080;\">\u767c\u73fe\u98a8\u96aa\u8a0a\u865f<\/span>\u6642\uff0c<span style=\"color: #008080;\">\u5be6\u6642\u4ee5\u96fb\u90f5\u3001WhatsApp\u53ca\u767b\u5165\u5e73\u53f0\u7b49\u591a\u6e20\u9053\u63d0\u4f9b\u9810\u8b66<\/span>\uff0c\u722d\u53d6\u5316\u89e3\u516c\u95dc\u707d\u96e3\u7684\u95dc\u9375\u6642\u9593\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u60f3\u67e5\u8a62\u66f4\u591a\u95dc\u65bc\u6e90\u5927\u9810\u8b66\u529f\u80fd\u7684\u8cc7\u8a0a\uff1f\u53ef<a href=\"https:\/\/www.umaxdata.com\/hk\/contact-us-hk.html\">\u6309\u6b64<\/a>\u8207\u6e90\u5927\u6578\u64da\u806f\u7d61\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>2. \u76e3\u63a7\u54c1\u724c\/ \u8a71\u984c\u8072\u91cf \u8072\u91cf\u8da8\u52e2\u5716\u4f5c\u6210\u6548\u6307\u6a19<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u7684\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u63d0\u4f9b\u7684\u8072\u91cf\u76e3\u63a7\uff0c\u53ef\u53cd\u6620\u7db2\u7d61\u53ca\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u8a0e\u8ad6\u6d3b\u8e8d\u5ea6\uff0c\u7528\u6236\u53ef\u900f\u904e\u6642\u9593\u7dda\u627e\u51fa\u76f8\u95dc\u8a0e\u8ad6\u7684\u958b\u7aef\u3001\u9ad8\u5cf0\u53ca\u6de1\u51fa\u7684\u6642\u9593\u9ede\uff0c\u85c9\u6b64\u76e3\u6e2c\u7522\u54c1\u5728\u5e02\u5834\u4e0a\u7684\u66dd\u5149\u7387\u53ca\u67e5\u6536\u5ba3\u50b3\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1207\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1207\" loading=\"lazy\" class=\"wp-image-1207 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2-1024x369.png\" alt=\"\u900f\u904e\u8072\u91cf\u8da8\u52e2\u5716\uff0c\u7528\u6236\u53ef\u4e86\u89e3\u54c1\u724c\u5728\u5404\u5927\u5a92\u9ad4\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u3002\" width=\"844\" height=\"304\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2-1024x369.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2-300x108.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2-768x277.png 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2-1536x553.png 1536w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8072\u91cf\u8da8\u52e2.png 1666w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><p id=\"caption-attachment-1207\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u900f\u904e\u8072\u91cf\u8da8\u52e2\u5716\uff0c\u7528\u6236\u53ef\u4e86\u89e3\u54c1\u724c\u5728\u5404\u5927\u5a92\u9ad4\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u8209\u4f8b\uff0c\u300c\u58fd\u53f8\u90ce\u300d\u7684\u516c\u95dc\u53ef\u900f\u904e\u8072\u91cf\u8da8\u52e2\u5716\uff0c\u4e86\u89e3\u54c1\u724c\u6bcf\u65e5\u5728\u7db2\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u3002\u4f8b\u5982\u54c1\u724c\u572811\u6708\u63a8\u51fa\u4e86\u65b0\u7684\u63a8\u5ee3\u6d3b\u52d5<span style=\"color: #008080;\">\u300c\u5927\u5927\u5927\u796d\u300d<\/span>\uff0c\u4ee5\u53ca\u8207<span style=\"color: #008080;\">U Lifestyle App<\/span>\u5408\u4f5c\u63a8\u51fa\u73fe\u91d1\u5238\u512a\u60e0\uff0c\u516c\u95dc\u53ef\u4ee5<span style=\"color: #008080;\">\u85c9\u8072\u91cf\u8da8\u52e2\u5716\u6bd4\u8f03\u63a8\u5ee3\u524d\u5f8c\u7684\u8072\u91cf\u8b8a\u5316\uff0c\u5f9e\u800c\u5206\u6790\u63a8\u5ee3\u6210\u6548<\/span>\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u9664\u6b64\u4e4b\u5916\uff0c\u516c\u95dc\u4ea6\u53ef\u4ee5\u900f\u904e\u76e3\u5bdf\u8072\u91cf\u8b8a\u5316\uff0c\u53ca\u6642\u767c\u73fe\u6f5b\u5728\u7684\u5371\u6a5f\u3002\u4f8b\u5982\u54c1\u724c\u5728\u6c92\u6709\u63a8\u5ee3\u6d3b\u52d5\u671f\u9593\uff0c\u7db2\u4e0a\u8072\u91cf\u537b\u51fa\u73fe\u7570\u5e38\u7684\u5927\u5347\u5927\u8dcc\uff0c\u9019\u6642\u516c\u95dc\u4fbf\u61c9\u8a72\u4e86\u89e3\u54c1\u724c\u5f15\u767c\u71b1\u70c8\u8a0e\u8ad6\u7684\u539f\u56e0\uff0c\u5305\u62ec\u662f\u5426\u6709\u4eba\u5728\u7db2\u4e0a\u767c\u4f48\u6709\u640d\u54c1\u724c\u8072\u8b7d\u7684\u8b20\u8a00\u6216\u62b9\u9ed1\uff0c\u6216\u8005\u6709\u9867\u5ba2\u516c\u958b\u6279\u8a55\u54c1\u724c\uff0c\u5f15\u81f4\u8f3f\u8ad6\u767c\u9175\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u5ef6\u4f38\u95b1\u8b80\u2014\u793e\u4ea4\u8046\u807d\u5982\u4f55\u8655\u7406\u516c\u95dc\u5371\u6a5f\u3001\u7ba1\u7406\u5f62\u8c61\uff1f\u5165\u9580\u5fc5\u770b \uff01\uff1a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=5f437819a0f2ab65fc236e99\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=5f437819a0f2ab65fc236e99<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>3. \u5206\u6790\u4f86\u6e90\u5206\u4f48 \u8b58\u5225\u76ee\u6a19\u53d7\u773e<\/strong><\/span><\/p>\n<div id=\"attachment_1203\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1203\" loading=\"lazy\" class=\"wp-image-1203 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u4f86\u6e90\u5206\u4f48-1024x445.png\" alt=\"\u4f86\u6e90\u5206\u4f48\u80fd\u4e00\u6b21\u904e\u770b\u6e05\u54c1\u724c\u5728\u54ea\u500b\u793e\u4ea4\u5a92\u9ad4\u7684\u8a0e\u8ad6\u5ea6\u6700\u9ad8\uff0c\u5f9e\u800c\u5236\u5b9a\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u7b56\u7565\u3002\" width=\"791\" height=\"344\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u4f86\u6e90\u5206\u4f48-1024x445.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u4f86\u6e90\u5206\u4f48-300x130.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u4f86\u6e90\u5206\u4f48-768x333.png 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u4f86\u6e90\u5206\u4f48.png 1382w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><p id=\"caption-attachment-1203\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u4f86\u6e90\u5206\u4f48\u80fd\u4e00\u6b21\u904e\u770b\u6e05\u54c1\u724c\u5728\u54ea\u500b\u793e\u4ea4\u5a92\u9ad4\u7684\u8a0e\u8ad6\u5ea6\u6700\u9ad8\uff0c\u5f9e\u800c\u5236\u5b9a\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u7b56\u7565\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u516c\u95dc\u53ca\u71df\u92b7\u90e8\u9580\u53e6\u4e00\u9805\u4e3b\u8981\u5de5\u4f5c\u662f\u5ba3\u50b3\u63a8\u5ee3\uff0c\u4f46\u793e\u4ea4\u5a92\u9ad4\u773e\u591a\uff0c\u54ea\u4e00\u500b\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u6700\u5927\u56de\u5831\uff1f<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u8a2d\u6709\u4f86\u6e90\u5206\u4f48\u5716\uff0c\u53ef\u4ee5\u627e\u51fa\u5728\u7279\u5b9a\u8a71\u984c\u4e0a\uff08\u5982\u300c\u58fd\u53f8\u90ce\u300d\u6216\u300c\u5927\u5927\u5927\u796d\u300d\uff09\u7684\u7db2\u4e0a\u767c\u5e16\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u6709\u52a9\u54c1\u724c\u8b58\u5225\u6700\u9ad8\u8a0e\u8ad6\u5ea6\u7684\u793e\u4ea4\u5e73\u53f0\uff0c\u65e5\u5f8c\u64ec\u5b9a\u63a8\u5ee3\u7b56\u7565\u6216\u76e3\u6e2c\u7db2\u6c11\u610f\u898b\u6642\uff0c\u53ef\u4ee5\u8a72\u5e73\u53f0\u70ba\u5148\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u5f9e\u4e0a\u8ff0\u4f86\u6e90\u5206\u4f48\u5716\u53ef\u898b\uff0c\u300c\u58fd\u53f8\u90ce\u300d\u5728Instagram\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u6700\u9ad8\uff0c\u53cd\u6620\u5176\u4e3b\u8981\u5ba2\u7fa4\u6216\u4ee5\u5e74\u8f15\u4eba\u70ba\u4e3b\u3002\u6545\u516c\u95dc\u53ca\u71df\u92b7\u90e8\u9580\u4e4b\u5f8c\u5728\u9032\u884c\u63a8\u5ee3\u6642\uff0c\u53ef\u6295\u653e\u8f03\u591a\u8cc7\u6e90\u5728Instagram\u4e0a\uff0c\u4ee5\u63a5\u89f8\u6700\u591a\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5f9e\u800c\u7372\u5f97\u6700\u9ad8\u7684\u56de\u5831\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>4. \u60c5\u611f\u5206\u6790(Sentiment Analysis)\u4e86\u89e3\u54c1\u724c\u5f62\u8c61<\/strong><\/span><\/p>\n<div id=\"attachment_1204\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1204\" loading=\"lazy\" class=\"wp-image-1204 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u60c5\u611f\u5206\u6790-1024x593.png\" alt=\"AI\u60c5\u611f\u5206\u6790\u8b93\u7528\u6236\u7dca\u8cbc\u7db2\u4e0a\u7684\u8a0e\u8ad6\u98a8\u5411\uff0c\u638c\u63e1\u81ea\u5bb6\u54c1\u724c\u8072\u91cf\u5f62\u8c61\u3002\" width=\"679\" height=\"393\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u60c5\u611f\u5206\u6790-1024x593.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u60c5\u611f\u5206\u6790-300x174.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u60c5\u611f\u5206\u6790-768x445.png 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u60c5\u611f\u5206\u6790.png 1382w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><p id=\"caption-attachment-1204\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">AI\u60c5\u611f\u5206\u6790\u8b93\u7528\u6236\u7dca\u8cbc\u7db2\u4e0a\u7684\u8a0e\u8ad6\u98a8\u5411\uff0c\u638c\u63e1\u81ea\u5bb6\u54c1\u724c\u8072\u91cf\u5f62\u8c61\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u505a\u793e\u4ea4\u8046\u807d(Social Listening)\u6642\uff0c\u55ae\u55ae\u77e5\u9053\u54c1\u724c\u5728\u7db2\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u4e26\u4e0d\u8db3\u5920\uff0c\u9084\u8981\u4e86\u89e3\u9019\u4e9b\u8a0e\u8ad6\u662f\u6b63\u9762\u9084\u662f\u8ca0\u9762\u3002\u4f46\u9762\u5c0d\u6563\u843d\u5728\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u7684\u8a0e\u8ad6\uff0c\u4e0d\u53ef\u80fd\u53ea\u9760\u4eba\u624b\u9010\u4e00\u67e5\u770b\uff0c\u9019\u6642\u5019<span style=\"color: #008080;\">AI\u60c5\u611f\u5206\u6790<\/span>\u4fbf\u6d3e\u4e0a\u7528\u5834\u3002AI\u8f14\u52a9\u60c5\u611f\u5206\u6790\u6280\u8853\u53ef\u4ee5\u5c07\u7db2\u6c11\u8072\u97f3\u5206\u6210<span style=\"color: #008080;\">\u6b63\u9762\u3001\u4e2d\u7acb\u3001\u8ca0\u9762<\/span>\uff0c\u5e6b\u52a9\u54c1\u724c\u4e86\u89e3\u7db2\u6c11\u8a0e\u8ad6\u6642\u7684\u8a9e\u6c23\u548c\u614b\u5ea6\u3002\u5982\u4e0a\u5716\u986f\u793a\uff0c\u300c\u58fd\u53f8\u90ce\u300d\u7684\u8a0e\u8ad6\u8072\u97f3\u4ee5\u6b63\u9762\u70ba\u4e3b\uff0c\u8ca0\u9762\u8072\u97f3\u8f03\u5c11\uff0c\u53cd\u6620\u7db2\u4e0a\u666e\u904d\u5c0d\u300c\u58fd\u53f8\u90ce\u300d\u7684\u614b\u5ea6\u6b63\u9762\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u800c\u4e92\u52d5\u5716\u8868\u53ef\u4ee5\u8b93\u516c\u95dc\u5373\u6642\u9ede\u5165\u539f\u6587\uff0c\u89c0\u5bdf\u7db2\u6c11\u5be6\u969b\u4e0a\u5728\u8a0e\u8ad6\u4ec0\u9ebc\uff0c\u5c24\u5176\u662f\u8ca0\u9762\u8072\u97f3\uff0c\u7576\u9047\u4e0a\u9700\u8981\u56de\u61c9\u7684\u554f\u984c\uff0c\u516c\u95dc\u4fbf\u53ef\u5373\u6642\u8ddf\u9032\u3002\u4f8b\u598211\u67086\u65e5\u7684\u8ca0\u9762\u8072\u97f3\u8f03\u591a\uff0c\u5176\u4e2d\u4e00\u500b\u539f\u56e0\u662f\u300c\u58fd\u53f8\u90ce\u300d\u672a\u6709\u843d\u6236\u6c99\u7530\u53ca\u99ac\u978d\u5c71\uff0c\u5c0e\u81f4\u6709\u7db2\u6c11\u5728\u8ad6\u58c7\u4e0a\u6295\u8a34\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>5. \u8a5e\u96f2\u5716\u4e00\u773c\u770b\u6e05\u8a0e\u8ad6\u91cd\u9ede<\/strong><\/span><\/p>\n<div id=\"attachment_1205\" style=\"width: 702px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1205\" loading=\"lazy\" class=\" wp-image-1205\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8a5e\u96f2\u5716.png\" alt=\"\u58fd\u53f8\u90ce\u8a5e\u96f2\u5716\" width=\"692\" height=\"368\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8a5e\u96f2\u5716.png 514w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u8a5e\u96f2\u5716-300x159.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><p id=\"caption-attachment-1205\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u58fd\u53f8\u90ce\u8a5e\u96f2\u5716<\/span><\/p><\/div>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u60f3\u77e5\u9053\u7db2\u6c11\u5728\u8a0e\u8ad6\u751a\u9ebc\uff0c\u9664\u4e86\u9ede\u5165\u539f\u6587\u9010\u7bc7\u67e5\u770b\uff0c\u66f4\u5feb\u6377\u7684\u65b9\u6cd5\u662f\u5229\u7528\u8a5e\u96f2\u5716\uff0c\u4e00\u6b21\u904e\u770b\u6e05\u7db2\u6c11\u7684\u95dc\u6ce8\u9ede\u3002\u4eba\u5de5\u667a\u80fd\u7cfb\u7d71\u53ef\u904b\u7528\u4e2d\u6587\u8a5e\u5eab\u53ca\u5206\u8a5e\u6280\u8853\uff0c\u5728\u82b8\u82b8\u5b57\u6d77\u4e2d\u627e\u51fa\u6709\u610f\u7fa9\u7684\u8a5e\u8a9e\uff0c\u4e26\u7d71\u8a08\u51fa\u73fe\u983b\u7387\u6700\u9ad8\u7684\u8a5e\u8a9e\uff0c\u88fd\u4f5c\u6210\u8a5e\u96f2\u5716\u3002\u8a5e\u8a9e\u51fa\u73fe\u7684\u983b\u7387\u6108\u9ad8\uff0c\u5728\u8a5e\u96f2\u5716\u4e2d\u7684\u5b57\u9ad4\u5c31\u6108\u5927\uff0c\u85c9\u6b64\u63a8\u65b7\u51fa\u7db2\u6c11\u7684\u8a0e\u8ad6\u7684\u805a\u7126\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u5f9e\u4e0a\u8ff0\u8a5e\u96f2\u5716\u53ef\u898b\uff0c\u7db2\u6c11\u5728\u8a0e\u8ad6\u300c\u58fd\u53f8\u90ce\u300d\u6642\uff0c\u4e00\u822c\u6703\u63d0\u5230\u300c\u58fd\u53f8\u300d\u3001\u300c\u9650\u6642\u300d\u3001\u300c\u512a\u60e0\u300d\u3001\u300c\u73fe\u91d1\u5238\u300d\u7b49\u5b57\u773c\uff0c\u516c\u95dc\u53ef\u85c9\u6b64\u77e5\u9053\uff0c\u7db2\u6c11\u5c0d\u65bc\u300c\u58fd\u53f8\u90ce\u300d\u63a8\u51fa\u7684\u512a\u60e0\u3001\u9032\u98df\u6642\u9593\u3001\u58fd\u53f8\u6b3e\u5f0f\u7b49\u8cc7\u8a0a\u8f03\u6709\u8208\u8da3\uff0c\u672a\u4f86\u5ba3\u50b3\u63a8\u5ee3\u6642\uff0c\u4fbf\u53ef\u4ee5\u5faa\u9019\u4e9b\u65b9\u5411\u8457\u624b\uff0c\u52a0\u5f37\u63a8\u5ee3\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u8a5e\u96f2\u5716\u5f88\u591a\u6642\u5019\u4ea6\u6703\u53cd\u6620\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u5206\u8a5e\u6280\u8853\uff0c<span style=\"color: #008080;\">\u7576\u5716\u4e2d\u51fa\u73fe\u5927\u91cf\u610f\u5473\u4e0d\u660e\u7684\u5b57\u773c\uff0c\u5176\u5be6\u5c31\u53cd\u6620\u5176\u5206\u8a5e\u6280\u8853\u4e0d\u4f73<\/span>\uff0c\u7d55\u5c0d\u6703\u5f71\u97ff\u5176\u9918\u667a\u80fd\u5206\u6790\u90e8\u5206\u3002\u5340\u5206\u300c\u8a5e\u8a9e\u300d\u53ef\u8aaa\u662f\u4e2d\u6587\u8a9e\u610f\u5206\u6790\u6700\u57fa\u790e\u4e00\u6b65\uff0c\u800c<strong><span style=\"color: #008080;\">\u6e90\u5927\u6578\u64da\u7d2f\u7a4d\u8d85\u904e\u5341\u5e74\u7684\u4e2d\u6587\u8a5e\u5eab\u53ca\u5206\u8a5e\u6280\u8853\uff0c\u56e0\u6b64\u5728\u4e2d\u6587\u793e\u4ea4\u8046\u807d\u4e2d\u5c24\u6709\u512a\u52e2<\/span><\/strong>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u5ef6\u4f38\u95b1\u8b80\u2014\u8f3f\u60c5\u91cd\u9ede\u4e00\u773c\u77e5-\u88fd\u8a5e\u96f2\u5716 \u8f15\u9b06\u4e0a\u624b\uff1a<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\"><a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=5e4a139d7723556253106e87\">https:\/\/www.umaxdata.com\/hk\/news-post-hk.html?_id=5e4a139d7723556253106e87<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>6. 360\u5ea6\u5168\u9762\u6df1\u5ea6\u5206\u6790<\/strong><\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u4ee5\u4e0a\u4e94\u5927\u529f\u80fd\u53ef\u52a9\u5927\u90e8\u5206\u6a5f\u69cb\u9054\u5230\u54c1\u724c\u76e3\u6e2c\u3001\u5ba3\u50b3\u6210\u6548\u8a55\u4f30\u7b49\u76ee\u7684\uff0c\u5982\u679c\u7528\u6236\u5e0c\u671b\u4e86\u89e3\u5e02\u5834\u9700\u6c42\u3001\u5206\u6790\u53d7\u773e\u3001\u767c\u6398\u7522\u54c1\u512a\u52e2\u7b49\uff0c\u5247\u61c9\u8a72\u5728\u793e\u4ea4\u8046\u807d\u7684\u57fa\u790e\u4e0a\u518d\u9032\u4e00\u6b65\uff0c\u8ffd\u6c42\u6df1\u5ea6<span style=\"color: #008080;\">\u7db2\u7d61\u6316\u6398\uff08web mining\uff09<\/span>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u7368\u6709\u7684\u7db2\u7d61\u6316\u6398\u670d\u52d9\uff0c\u63a1\u7528\u7368\u6b65\u5e02\u5834\u7684<span style=\"color: #008080;\">\u300cno-code\u300d\u8a2d\u8a08<\/span>\uff0c\u7528\u6236\u4e0d\u9808\u5b78\u7fd2\u7de8\u7a0b\u8a9e\u8a00\u5c31\u53ef\u57f7\u884c\u5927\u6578\u64da\u5206\u6790\u9805\u76ee\uff0c\u56e0\u61c9\u500b\u5225\u7368\u7279\u9700\u6c42\uff0c\u9748\u6d3b\u9054\u5230\u4ee5\u4e0b\u76ee\u7684\uff1a<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u2714\u4e86\u89e3\u5e02\u5834\u9700\u6c42\uff1a\u5927\u773e\u6700\u71b1\u8877\u54ea\u9805\u7522\u54c1\uff1f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u2714\u4e86\u89e3\u53d7\u773e\uff1a\u5927\u773e\u8ac7\u8ad6\u884c\u696d\uff08\u4f8b\u5982\u9910\u98f2\uff09\u6642\uff0c\u6700\u91cd\u8996\u54ea\u4e9b\u9805\u76ee\uff1f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u2714 \u54c1\u724c\u95dc\u806f\uff08Brand Association\uff09\u5206\u6790<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif;\">\u2714 \u767c\u6398\u7522\u54c1\u512a\u52e2\uff1a\u5c0d\u6bd4\u540c\u7d1a\u7af6\u722d\u8005\uff0c\u81ea\u5df1\u7684\u512a\u52e2\u4f55\u5728\uff1f\u50f9\u9322\u3001\u54c1\u8cea\u3001\u670d\u52d9\u4f55\u8005\u662f\u54c1\u724c\u539f\u751f\u512a\u52e2\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u60f3\u4e86\u89e3\u66f4\u591a\u6e90\u5927\u4e2d\u6587\u8a9e\u610f\u5206\u6790\u6280\u8853\u7684\u8cc7\u8a0a\uff1f\u53ef<a href=\"https:\/\/www.umaxdata.com\/hk\/contact-us-hk.html\">\u6309\u6b64<\/a>\u8207\u6e90\u5927\u6578\u64da\u806f\u7d61\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7576\u7136\uff0c\u793e\u4ea4\u8046\u807d\u7684\u7b56\u7565\u4e26\u4e0d\u9650\u65bc\u4ee5\u4e0a\u516d\u7a2e\uff0c\u9084\u6709\u5206\u6790\u71b1\u5e16\u6392\u540d\u3001\u610f\u898b\u9818\u8896\u6392\u540d\u7b49\u529f\u80fd\uff0c\u90fd\u80fd\u5354\u52a9\u61c9\u4ed8\u4e00\u822c\u5e02\u5834\u76e3\u6e2c\u53ca\u516c\u95dc\u9700\u6c42\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1202\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1202\" loading=\"lazy\" class=\"wp-image-1202 \" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ceKOL-1024x684.png\" alt=\"\u6700\u591a\u63d0\u53ca\u300c\u58fd\u53f8\u90ce\u300d\u7684\u610f\u898b\u9818\u8896\u70ba\u65b0\u5047\u671fJetSo\u3002\" width=\"750\" height=\"501\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ceKOL-1024x684.png 1024w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ceKOL-300x200.png 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ceKOL-768x513.png 768w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ceKOL.png 1092w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-1202\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u6700\u591a\u63d0\u53ca\u300c\u58fd\u53f8\u90ce\u300d\u7684\u610f\u898b\u9818\u8896\u70ba\u65b0\u5047\u671fJetSo\u3002<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\"><a id=\"jh-05\"><\/a>&gt;<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\">\u4e94\u500b\u6b65\u9a5f\u8a2d\u7acb\u5c6c\u65bc\u60a8\u7684\u793e\u4ea4\u8046\u807d\u65b9\u6848<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e86\u89e3\u904e\u793e\u4ea4\u8046\u807d\u7684\u64cd\u4f5c\u5f8c\uff0c\u4f60\u662f\u5426\u4e5f\u60f3\u8a66\u7528\u4e00\u4e0b\u793e\u4ea4\u8046\u807d\u5e73\u53f0\uff1f\u53ea\u8981\u8ddf\u96a8\u4ee5\u4e0b\u4e94\u500b\u6b65\u9a5f\uff0c\u4fbf\u53ef\u5efa\u7acb\u54c1\u724c\u5c08\u5c6c\u7684\u65b9\u6848\uff1a<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7b2c\u4e00\u6b65\uff1a\u6c7a\u5b9a\u4f7f\u7528\u793e\u4ea4\u8046\u807d\u7684\u5c0d\u8c61\uff0c\u4ee5\u53ca\u8a02\u7acb\u5e0c\u671b\u900f\u904e\u5e73\u53f0\u9054\u6210\u7684\u76ee\u6a19\u3002\u4f8b\u5982\u52a0\u5f37\u5ba3\u50b3\u63a8\u5ee3\u6548\u679c\u3001\u5f37\u5316\u5371\u6a5f\u8655\u7406\u80fd\u529b\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7b2c\u4e8c\u6b65\uff1a\u8a2d\u7f6e\u793e\u4ea4\u8046\u807d(Social Listening)\u7684\u5de5\u5177\uff0c\u5305\u62ec\u9078\u53d6\u9069\u5408\u54c1\u724c\u7684\u793e\u4ea4\u8046\u807d\u5e73\u53f0\uff0c\u4e26\u767b\u8a18\u5e33\u6236\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7b2c\u4e09\u6b65\uff1a\u9078\u64c7\u60f3\u8981\u76e3\u6e2c\u7684\u8a71\u984c\uff08\u4f8b\u5982\u300c\u58fd\u53f8\u90ce\u300d\uff09\uff0c\u4ee5\u53ca\u60f3\u8981\u76e3\u6e2c\u7684\u5a92\u9ad4\u4f86\u6e90\u53ca\u5730\u5340\uff0c\u4e26\u4ee5\u95dc\u9375\u5b57\u5b9a\u7fa9\u641c\u7d22\u7bc4\u570d\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img loading=\"lazy\" class=\"wp-image-1208 aligncenter\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u95dc\u9375\u5b57.jpg\" alt=\"\u9078\u64c7\u60f3\u8981\u76e3\u6e2c\u7684\u8a71\u984c\" width=\"591\" height=\"480\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u95dc\u9375\u5b57.jpg 793w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u95dc\u9375\u5b57-300x244.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/\u58fd\u53f8\u90ce\u95dc\u9375\u5b57-768x624.jpg 768w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7b2c\u56db\u6b65\uff1a\u8207\u4f60\u7684\u5718\u968a\u5546\u8a0e\u793e\u4ea4\u8046\u807d\u7684\u904b\u4f5c\u6d41\u7a0b\uff0c\u5305\u62ec\u5404\u5718\u968a\u6210\u54e1\u7684\u89d2\u8272\u3001\u4e0a\u5831\u6a5f\u5236\u3001\u7e3e\u6548\u6307\u6a19\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u7b2c\u4e94\u6b65\uff1a\u958b\u59cb\u4f7f\u7528<\/span><\/p>\n<p><iframe style=\"overflow: hidden;\" src=\"https:\/\/www.umaxdata.com\/landingpage\/social-form\/umaxdata-lazybag2021\/\" width=\"100%\" height=\"485\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>\u7e3d\u62ec\u800c\u8a00\uff0c\u793e\u4ea4\u8046\u807d\u662f\u900f\u904e\u300c\u76e3\u6e2c\u300d\u548c\u300c\u5206\u6790\u300d\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u8a0e\u8ad6\uff0c\u5e6b\u52a9\u4f01\u696d\u638c\u63e1\u54c1\u724c\u5f62\u8c61\u3001\u907f\u514d\u53ca\u8655\u7406\u5371\u6a5f\u3002<\/strong>\u800c<span style=\"color: #008080;\"><strong>\u6e90\u5927\u6578\u64da<\/strong><\/span>\u5728\u76f8\u95dc\u9818\u57df\u6df1\u8015\u903e\u5341\u5e74\uff0c\u5728\u884c\u696d\u4e2d\u5df2\u5177\u6709\u4e00\u5b9a\u512a\u52e2\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #008080;\"><strong>\u6e90\u5927\u6578\u64da<\/strong><\/span>\u63d0\u4f9b\u7684\u5e73\u53f0\uff0c\u662f\u5229\u7528<strong><span style=\"color: #008080;\">\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u53ca\u5927\u6578\u64da\u6280\u8853<\/span><\/strong>\uff0c\u5c07\u5f9e\u793e\u4ea4\u5a92\u9ad4\u53ca\u7db2\u7d61\u4e0a\u641c\u7f85\u7684\u6d77\u91cf\u7d1b\u4e82\u7684\u7db2\u8def\u8a0a\u606f\u4e2d\u63d0\u7149\u51fa\u6d1e\u5bdf\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u6c7a\u7b56\u53c3\u8003\u3002\u6e90\u5927\u6578\u64da\u7684\u63a1\u96c6\u6280\u8853\uff0c\u80fd\u7db2\u7f85<span style=\"color: #008080;\"><strong>\u7db2\u4e0a\u5a92\u9ad4\u53ca\u5404\u5927\u4e3b\u6d41\u793e\u4ea4\u5a92\u9ad4\uff0c\u5e16\u6587\u3001\u8868\u60c5\u7b26\u865f\u3001\u5f71\u7247\u53ca\u5716\u50cf\u7b49\u4ea6\u4e00\u7db2\u6253\u76e1<\/strong><\/span>\uff0c\u52d9\u6c42\u771f\u5be6\u5448\u73fe\u8f3f\u60c5\u5168\u8c8c\uff0c\u52a0\u5f37\u793e\u4ea4\u8046\u807d\u53ca\u5a92\u9ad4\u76e3\u6e2c\u7684\u6548\u7387\uff0c\u8b93\u7528\u6236\u96a8\u6642\u638c\u63e1\u7db2\u4e0a\u4f01\u696d\u5f62\u8c61\u3001\u7db2\u6c11\u98a8\u5411\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u6700\u503c\u5f97\u95dc\u6ce8\u7684\u662f\uff0c\u6e90\u5927\u5177\u6709\u5c08\u696d\u7684\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\uff0c\u71df\u904b\u81f3\u4eca\u5df2<span style=\"color: #008080;\"><strong>\u7d2f\u7a4d\u903e\u5341\u5e74\u4e2d\u6587\u8a9e\u610f\u5206\u6790\u6280\u8853\u53ca\u7d93\u9a57<\/strong><\/span>\uff0c\u5176\u4e2d\u5305\u62ec\u666e\u901a\u8a71\u3001\u7cb5\u8a9e\u53ca\u82f1\u8a9e\uff0c\u5176\u4e2d\u53c8\u4ee5\u4e2d\u6587\u8a9e\u5883\u7684\u638c\u63e1\u7a0b\u5ea6\u6700\u9ad8\uff0c\u5c24\u5176<span style=\"color: #008080;\"><strong>\u9069\u5408\u91dd\u5c0d\u9999\u6e2f\u53ca\u5167\u5730\u7684\u8f3f\u60c5\u5206\u6790\u8207\u5a92\u9ad4\u76e3\u6e2c<\/strong><\/span>\uff0c\u914d\u5408\u6a5f\u5668\u5b78\u7fd2\u53caAI\u6280\u8853\uff0c\u5c07\u96dc\u4e82\u7121\u7ae0\u7684\u6578\u64da\u758f\u7406\u6210\u4e95\u4e95\u6709\u689d\u7684\u8cc7\u8a0a\uff0c\u4e26\u9032\u4e00\u6b65\u63d0\u7149\u6d1e\u5bdf\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u53e6\u5916\uff0c<span style=\"color: #008080;\"><strong>\u6e90\u5927\u7684\u5927\u6578\u64da\u5206\u6790\u5e73\u53f0\u9748\u6d3b\u5177\u5f48\u6027<\/strong><\/span>\uff0c\u9664\u4e86\u5177\u5099<span style=\"color: #008080;\">\u667a\u80fd\u53ef\u8996\u5316\u5716\u8868<\/span>\uff0c\u63d0\u7149<span style=\"color: #008080;\">\u7cbe\u6e96<\/span>\u5230\u4f4d\u7684<span style=\"color: #008080;\">\u6d1e\u5bdf\u8cc7\u8a0a<\/span>\uff0c\u7528\u6236\u4ea6\u53ef<span style=\"color: #008080;\">\u81ea\u884c\u88fd\u4f5c\u5716\u8868<\/span>\u4ee5\u6eff\u8db3\u4e0d\u540c\u7814\u7a76\u5206\u6790\u9700\u6c42\u3002\u800c\u5e73\u53f0\u5206\u6790\u7d50\u679c\u65e2\u53ef\u96a8\u6642\u67e5\u8b49\u7d50\u679c\u4e26\u9010\u5c64\u8ffd\u6eaf\u81f3\u539f\u6587\uff0c\u4ea6\u53ef\u76f4\u63a5\u4e0b\u8f09\u5716\u8868\u53ca\u66f4\u65b0\u6578\u64da\uff0c<span style=\"color: #008080;\">\u6975\u5177\u900f\u660e\u5ea6<\/span>\u3002<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u4e86\u89e3\u6e90\u5927\u6578\u64da\u7684\u5546\u696d\u89e3\u6c7a\u65b9\u6848: <a style=\"text-decoration: underline; color: #00a099;\" href=\"https:\/\/www.umaxdata.com\/hk\/service-hk.html\">https:\/\/www.umaxdata.com\/hk\/service-hk.html<\/a><\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u50b3\u5a92\u5831\u9053<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u7684\u6578\u64da\u548c\u6d1e\u5bdf\u6df1\u5165\u800c\u7cbe\u6e96\uff0c\u591a\u6b21\u88ab\u9999\u6e2f\u4e3b\u6d41\u5a92\u9ad4\u5f15\u7528\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img loading=\"lazy\" class=\"wp-image-1201 aligncenter\" src=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media.jpg\" alt=\"\u6e90\u5927\u6578\u64da\u63d0\u4f9b\u7684\u6578\u64da\u548c\u6d1e\u5bdf\u6df1\u5165\u800c\u7cbe\u6e96\uff0c\u591a\u6b21\u88ab\u9999\u6e2f\u4e3b\u6d41\u5a92\u9ad4\u5f15\u7528\u3002\" width=\"697\" height=\"523\" srcset=\"https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media.jpg 960w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media-300x225.jpg 300w, https:\/\/www.umaxdata.com\/publish\/wp-content\/uploads\/2021\/11\/media-768x576.jpg 768w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080; font-family: arial, helvetica, sans-serif;\"><strong>\u806f\u7d61\u6211\u5011<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u60f3\u77e5\u66f4\u591a\u6e90\u5927\u6578\u64da\u6216\u793e\u4ea4\u8046\u807d\u5e73\u53f0\u7684\u8cc7\u8a0a\uff0c\u8acb<a href=\"https:\/\/www.umaxdata.com\/hk\/contact-us-hk.html\">\u6309\u6b64<\/a>\u67e5\u8a62\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qua-blog-post-description\">&nbsp; \u95b1\u8b80\u6211\u5011\u7684\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff0c\u5feb\u901f\u5b78\u6703\u5982\u4f55\u7531\u96f6\u958b\u59cb\u61c9\u7528\u793e\u4ea4\u8046\u807d\u00a0(Social Listening) [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":1199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u793e\u4ea4\u8046\u807d\u61f6\u4eba\u5305\uff1a\u4e00\u6587\u5b78\u61c2\u516c\u95dc\u71df\u92b7\u61c9\u7528\u7b56\u7565 - \u6e90\u5927\u9999\u6e2f - https:\/\/www.umaxdata.com<\/title>\n<meta name=\"description\" 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