Early in the morning on September 4th, McDonald’s announced via Facebook that they would temporarily stop serving iced and hot coffee starting at 6pm that evening. This message quickly sparked a lot of discussion online! uMax Data used our social media listening platform “HKpulse” to analyze data from Facebook and Instagram, the two social networks with the most buzz volume on the topic. They found that engagement levels had already peaked within just one hour of McDonald’s announcing the coffee suspension. Facebook’s “hot value” (6,045) accounted for most interactions between 7-8pm.
孖劇亭 referenced uMax Data’s digital insights to analyze the McDonald’s Teaser Campaign from a marketing perspective, letting us know that a TVC campaign isn’t always necessary to create a buzz-worthy event. The reach of digital channels should not be underestimated for driving awareness and buzz around a new promotion.
HKPulse: https://www.umaxdata.com/pulse.html
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