Since OpenAI launched ChatGPT, artificial intelligence has advanced rapidly. Generative AI tools like ChatGPT, Bing AI, and MidJourney can now generate papers, art, and videos at lightning speed, with some quality even surpassing human-created content. However, technology acceptance still depends on society. How receptive is Hong Kong’s public to these generative AI tools? How do brands plan to use these technologies? Compared to human service staff, how will customers choose between AI chatbots and real people?
uMax Data and Fimmick recently conducted an anonymous market research study, including online surveys and analyzing online discussions in Hong Kong using the big data analysis platform xMiner. The study aimed to understand Hong Kong consumers’, brands’, and marketers’ attitudes and usage habits towards generative AI tools.
The report analyzes three key areas:
1. Usage and comparison of generative AI tools in Hong Kong
2. Differences in attitudes towards generative AI tools between marketers and consumers
3. Expected development of generative AI tools in Hong Kong
Read the report: https://www.umaxdata.com/hk/news-post-hk.html?_id=2316&category=3 (Chinese Only).
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