Hong Kong eased the quarantine arrangement recently. We discovered trends and hot topics in the HK tourism industry and provided hints of business opportunities by using our newly launched HK tourism big data platform in four major directions, i.e. outbound travel destinations, travel activities, flights and hotel booking websites, and travel insurance. We found that the topic of travelling to Japan was discussed the most, which can effectively drive public interaction. Hang Seng Bank’s travel insurance caught the most attention because of its promotion campaign.
We focus on online big data from 26th Sep – 22nd Nov from major social media and online news and analyzed netizens’ discussions regarding Hong Kong tourism, please click here to read the report. (Chinese Only)
We aim to help people who are concerned about the Hong Kong tourism industry to track the latest market trends, and understand online hot topics, real-time news, and in-depth trends in the industry, including opportunities and trends of general tourism development, local tourism and travel insurance industry, etc. The platform also reproduces the search engine statistics on Google and inbound tourism statistics to facilitate readers to understand Hong Kong tourism information quickly and comprehensively.
Log in to the platform to learn more: tourism.umaxdata.com (Chinese Only).
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We deliver the right data, sharp insights & innovative tools
uMax Data is an expert in social listening, brand monitoring and analysis with more than 10 years of experience of integrating online and offline data. You can gain valuable insights quickly with our effective and efficient Human Intelligence and AI platforms which are especially suitable for departments such as PR, marketing, and product development. We specialized in Chinese textual analysis and natural language processing which can fulfill your needs for analysis in the Greater Bay Area market.
Contact us at info@umaxdata.com to learn more.