Global social media usage habits have changed dramatically in 2022. The rise of TikTok has made vertical, short, and highly interactive videos mainstream, and the creator economy has driven the popularity of private platforms such as Discord and Patreon. What about Hong Kong? Have the social media usage habits of Hongkongers changed in the past year? Which social media platform is the most popular among Hong Kong consumers?
uMaxData and Fimmick conducted market research earlier to understand the Hong Kong social media usage habits and development expectations of marketing practitioners and consumers. It includes holding an anonymous online questionnaire and analysing online public opinion in Hong Kong through our big data analysis platform xMiner.
Read the report (Chinese Only).
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