The market penetration of the insurance sector in Hong Kong is high, and purchasing insurance products is common nowadays. In addition to traditional insurance companies, virtual insurers are also entering the market. The Hong Kong Insurance Authority has authorised four virtual insurers, including Bowtie, OneDegree, ZA Insure and Avo.
The major difference between virtual insurers and traditional insurers is that consumers can directly purchase products through online channels, and do not need to be sold by insurance consultants. Following the previous big data analysis of marketing performance and promotional effectiveness of virtual banks in Hong Kong, let’s look at the recent market trends of insurance-related topics and the analysis of the insurance companies.
uMax Data focuses on online big data from 22 March – 22 June, from major social media and online news, analyzed netizens’ discussion regarding insurance in Hong Kong.
Please switch to the Chinese version for more details.
Worldwide data, HK insights. We deliver the right data, sharp insights & innovative tools.
Subscribe to us for more social listening / social monitoring-related updates!