Recently, a 1.8-metre-tall gold Teletubby doll priced over HKD 50,000 was accidentally knocked over by a 5-year-old boy in the designer toy store – kkplus at Langham Place, Mong Kok, the parents paid more than HKD30,000 for compensation. Why did this arrangement cause a city-wide discussion, and eventually a PR crisis?
uMax Data focuses on online big data from 23 – 26 May at 10:30 am, from major social media and online news, analyzed the crisis handling of the incident.
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