At the Mid-Autumn Festival, businesses are seizing opportunities to attract customers. Among the activities and topics related to the Mid-Autumn Festival, what do people pay most attention to? Big data tells us that mooncakes are the hottest topic among netizens.
uMax Data collected online big data from August 11th to September 10th and analyzed netizens’ views on the Mid-Autumn Festival from major social media and online news by Social Listening.
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