Big data is like teenage sex: everyone talks about it, nobody really knows how to do it.
People think big data as the petroleum of the future: you rule if you control it. Yet like petroleum, data has to be carefully extracted and managed, which is the real question.
Besides the traditional saying of 4V: Volume, Variety, Velocity and Veracity, we have to look into the 5th V: Value, which is the even more determining factor of your analytics…
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